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Spotlight on Dietitian Speaker Lisa Young

AC: Can you tell us a little bit about your current speaking focus and how it fits into the other work that you do?

LY: I first got started speaking as a PhD student. I had done research on growing portion sizes and had received a grant, a little Dean’s grant from NYU, which meant you had to present your research. It was different from the teaching I was already doing, even though that was a class with over 100 students, and I remember practicing that talk so many times.

Now I have a combo job – speaking, teaching, research and private practice. That’s one of the things I love about being a registered dietitian – there are so many things you can do. I teach a very large intro nutrition class at NYU while continuing my research on portion trends, and then my private practice offers the clinical application.

My speaking is related to two areas – speaking to experts on my research areas and speaking to consumers where I give the research in a more usable and applicable way.

AC: That’s nice that you get to touch on both sides with research and application. I would imagine that in your job you have different expectations about when you’re speaking for free versus expecting to be paid. Can you share how you navigate that?

LY: There are several questions that go into the decision for me. Who is the sponsoring organization? Are they going to pay somebody else if they don’t get me? If someone’s going to get paid, I’m happy for it to be me. But what if nobody’s getting paid? Is it worth it to me to give that talk? Will I get clients out of it? Am I passionate about the topic? Is it my way of giving back?

There are certain talks that I wouldn’t do if even if they are for pay. Sometimes it just isn’t worth it. If it was a time that wasn’t convenient for me, or I know the organization’s audience wouldn’t necessarily be my clientele. If an organization has funds to pay somebody, I will black and white say, you know, what did you have in mind? I would

want to hear what they have to say, and I would not give a talk for free if I know that they’re paying somebody else to give a talk.

And there are certain free talks that I would give, for example to my synagogue, where nobody would get paid, and I might get clients out of that. Sometimes I’m asked to speak about different topics like heart health, nutrition and women’s issues, mindful eating, nutrition and kids. So how passionate I am about the topic and the audience factor in, too. There’s no one size fits all approach, and I think that even the most experienced speaker might occasionally still do a freebie as a way to give back. But it depends on what it is.

I often see questions in dietitian chat groups about this, and it’s not the best place to get advice, because no one else can answer the questions for you. What are you passionate about? What is your soul calling? I don’t think you can ask somebody else what you should do, because it all depends on the specific situation. How passionate are you about the topic? Will this be a stepping stone where somebody else might see your presentation and maybe they’ll contact you to work together? You know, that is worth its weight in gold, so you might not be paid for the talk. And if nobody else is paid that’s also talking, then it’s OK. If other people are paid and you’re not, not OK.

There’s more: Who’s asking you to speak? Do you have a book coming out? I did many more free talks when my book came out. I mean, there was a period when my second book came out and I was already more experienced and I was speaking every day. It was right before the pandemic and some of the talks were paid. Some of them weren’t. But I was doing book signings and I was promoting the book. So that might be worth doing a free talk. Fast forward two years later. Let’s pretend there was no pandemic. If you’re not marketing a book and you’re not looking for new clients, that same talk might not be worth it for you. And how much preparation time is it going to be for you? Can you just walk in and do it, or you’re going to have to do a ton of prep?

It’s all individual passion. So it’s not really something you can ask somebody else.

AC: Those are really great questions for someone to consider. Thank you. What about when you’re in the audience? What do you look for in a speaker?

LY: You want somebody who not only is an expert on the topic, but they know how to deliver the material in a user-friendly way where they capture their audience, and their audience continues to listen and stay with them. As an audience member, I don’t want to listen to a boring talk and I don’t want to listen to something that I can just read somewhere else. I really don’t want to listen to someone reading. I want some personal stories, whether it’s client experiences, positive or negative, and other things that are beyond just the didactic or the educational. When I walk away, I want to know what to do with this information or research topic. Don’t just talk to me, take it to the next level.

That’s the way I think about it when I’m planning a talk. I think it’s important for newbie speakers to know that number one is your topic and number two, equally important, is who’s your audience and how are you going to make your talk available user-friendly so they can relate to it? A lot of consumers couldn’t care less about the research. They just want to know what they should do. You might have brief research pointers at the end, but your main focus is how I can apply this.

For experts, for example at the Academy of Nutrition & Dietetics Food & Nutrition Conference & Expo recently, I was talking about mindful eating and portion sizes, focusing on the research and the evidence because the audience was dietitians. For consumers, I may mention the research briefly, but the main focus is going to be the application. What can you as a consumer do with this information and how can you, as an individual, put it into practice? I try to make sure that I’m reaching my audience so you could talk about the same topic to different audiences, but you have to do it differently in order to be effective.

Another thing is to have interesting slides. Don’t spend more than a minute a slide. You’re better off with more slides, less words and have pictures that the audience can relate to. One slide can be turned into 10 and you’re better off. People are not going to listen to you if you have 20 concepts on a slide. You’re talking but they’re not listening to you, they’re reading the slides. You only want to talk about what is on the slide that you’re showing. That’s it. Let them read the words while you’re talking and then they listen to you. If you’re talking about one thing and then there’s another concept on the slide, they’re not listening to you, they’re reading the slide. They’re going to miss what you say. So, you’re better off taking those 20 concepts or 10 concepts and having them on 10 different slides and having more slides but going through them more quickly

instead of having so many concepts on one slide. Then you have your image on a slide and you can tell a story about it. You know, in my case, I had a lot of visuals of portions of portion sizes. Have something that the audience can relate to instead of scientific facts and pouring excessive information that you feel like you have to get through.

AC: Great points, thank you. When you think back over your experiences speaking, is there any specific event that sticks out in your mind?

LY: Yes! My first big talk after I finished my PhD. I was the keynote speaker, which as you know is a tall order for your first talk. It was at 8 am, and I am not a morning person. And it was in Maine, during a snowstorm. I didn’t know if I would even get there. It was freezing cold, the flight was delayed, all sorts of issues. Luckily, eventually I got there.

So they say you should always be up two hours before you’re speaking, because if not, you won’t be at the height of your alertness. I don’t know if that’s true or where I heard it, but as I said, I’m not naturally a morning person. I can’t just roll out of bed at 7:15 to get to an 8 am talk. I try to exercise before I talk because it really just gets me going. So I remember getting up so early and not being a morning person in the first place, that was rough. And I did over-prepare and go over my notes many times. I probably still have that talk in my head. I probably could give that whole talk by heart without my slides in front of me because of how many times I rehearsed it!

Finally I walked into the room, which was tremendous because it was a keynote, but also because they were eating at these big round tables that took up this entire tremendous room. I was thinking, oh my God, I’m going to have to speak in front of these people in a room this big. It made it look much more intimidating because the tables were so spread out. But it turned out to be a really great experience, and it became much easier later in the future.

AC: Thank you for sharing that. It’s so important to remember that everyone starts somewhere and then continues to improve and learn. Any other advice for newer dietitian speakers?

LY: Absolutely. I think that very often we underestimate what we could do. If you are asked to do something that you don’t know you can do, why not just say yes and rise to

the occasion? Often we’re afraid to take that plunge and go into another area, whether it’s speaking about a slightly different topic or weaving something else in. Say yes and branch out into another topic.

Also, you can’t hear this too many times: your audience doesn’t need you to give them a full educational lesson and say every single thing about your topic. You want to give them enough information, but it doesn’t have to be an encyclopedia’s worth. I am very detail-oriented, and I want to give them all the facts, all the background, and make sure that they have tons of information. They don’t need all of that. They don’t want a PhD in it. One or two important points and then apply lessons that they can use.

AC: Exactly. Thank you so much, Lisa. It was a pleasure talking to you.

To hire Lisa for your next event, visit her website at drlisayoung.com.

Follow Lisa on social media: Facebook @Dr.LisaYoungNutrition, Instagram @drlisayoung, and Twitter @drlisayoung.

Spotlight on Dietitian Speaker Dua Aldasouqi

Dietitian Dua Aldasouqi has a lot to say about values – the value of dietitian speakers in general as well as the things that are valuable to each of us. Read on as she shares her speaking evolution and what she’s learned.

DSG: Tell us about your evolution as a dietitian speaker.

DA: I’ve always been a public speaker at heart. In high school I auditioned to give a speech at graduation and was selected. In undergrad I performed as a spoken word artist – basically performance poetry. That’s where I really got more comfortable with public speaking. Now I’m able to create a rhythm that I know works for me.

One of my issues in the beginning was talking too fast, which I have thankfully been able to navigate through by making sure I slow down enough. I feel like I’ve learned about myself and my speaking style to where I can now speak publicly and comfortably.

I’m currently primarily focused on doing speaking engagements. I’ve been a dietitian for over 11 years, and going into the profession I knew that clinical and one-on-one counseling were not for me. I started my own business in 2017, and then COVID helped me shift into a role where I was primarily doing public speaking engagements as A Muslim Dietitian, which is my business name.

I create content for Muslims to help them navigate their health in the US, primarily through webinars that I create and advertise on my own platform. I’m also invited to speak by different Mosques, Muslim student centers, Muslim associations and the like, either on spirituality and nutrition or sometimes strictly just nutrition but with a Muslim audience in mind. I also create content for dietitians who are specifically non-Muslim to help them navigate working with their Muslim patients and clients.

I do have some content in the works where I could do a course or a group session, but right now I haven’t set those up yet.

DSG: It sounds like you’ve found the perfect Unique Speaking Platform for yourself. At any point did you have to make a transition from speaking for free to asking to be paid? It can be a challenging situation – we’d love to know how you navigated it.

DA: The transition from speaking for free to asking to be paid was definitely challenging and also incredibly necessary, because I shifted my entire business model to being paid for speaking. I’m not seeing one-on-one clients at all anymore, only doing speaking engagements.

Initially it was hard to even bring up asking to be paid. If someone reached out to me, I worried about it. How do I ask? What should I say? Over time I became more comfortable with the idea of asking for payment, recognizing that I bring my expertise as a Registered Dietitian and as a Muslim in America to the table. I’ve studied traditional Muslim studies and bring that unique expertise, too. I was able to kind of cross reference this all in my mind with my values. And I’m so thankful to have been exposed to the idea of setting your values as this ultimate framework.

For example, one of my values is authenticity, which has nothing to do with getting paid, but the second value is self-preservation. So it is extremely important for me to work in a manner that allows me to preserve myself and my relationships, and to do that I need to get paid. With that being said, I do value being able to provide content for free, but I like to be able to make that choice for myself.

I’ve gotten into the habit of whoever asked me to speak, whether or not I’m going to do it for free, I ask if compensation is provided for the speakers. I’ve found that the majority of people will say yes or ask how much is appropriate; it’s not as off-putting as I thought it would be in the past. If people can’t then they just say no. I haven’t really had people say no outright but rather come back and say maybe this isn’t the right time for us but we might be able to do it later. If it’s someone that I really want to work with, I do offer my services for free at that time with the hopes of developing a relationship as well.

Obviously it’s give and take, but I have to say that now I’m gratefully very comfortable asking to get paid. I’m happy about it because it is important for me and others that are trying to do the same thing to get paid so that people who contact dietitians know that that is the expectation. If you’re bringing in someone who is an expert on a topic, the expectation is that they should be paid. Not everyone is capable of paying but if you start from that expectation, then people can understand that you may not be able to do it that time but possibly in the future.

DSG: Do you have any advice for a dietitian who is feeling insecure about expecting to be paid to speak?

DA: The number one thing I would say to reassure dietitians is that requesting payment is the standard expectation. I am working as a dietitian in a sphere where typically payment is not easily come across. These are faith-based organizations and they are not as used to paying for a lot of things, and even THEY are not usually surprised that I request payment.

There is an Islamic center that I have worked with 3 times now. The first time they reached out to me I asked them about compensation and I gave them my rate. They were honest with me that since COVID started their funding has been shutdown, so I offered a discount. They were gracious and worked with it, then asked me to come back again also at a discount, and the third time they asked me and paid my full rate. So that’s an example of how it can be a little bit of a process over time, but it is important to have rates and know where you want to be.

DSG: Thank you for that reminder. What about when you’re in the audience… What do you like or dislike about a speaker?

DA: I personally don’t enjoy a lot of repetition. I know there is value in someone who has some level of repetition, but too much is too much. A speaker that comes in and keeps trying to drive home one or two points and isn’t really adding or expanding to that is a turnoff for me. I want to say, “Okay I got it, can we move onto the next point?”, because I lose focus when the speaker is repetitive.

DSG: Do you have any advice for a dietitian speaker who’s just starting out? Our readers especially love glitches and hearing about how you got through them.

DA: When I first started as a public speaker, I was doing spoken word in college. Those that are not familiar, spoken word is basically performative poetry. You write a poem and you go up on a stage and you perform it. You have it memorized and there is some level of physical actions that you do that differs from person to person and poem to poem.

My first time performing as an opening act for someone else, I was performing two poems. I had them memorized, and I was up there onstage, and I was 3-4 lines into one of them… and I could not for the life of me remember what was coming up next, even though I had read it to myself about 100 times. I froze. I just stopped for a few seconds and then I realized and remembered and I picked back up and continued.

The reason I bring this up is that it’s a huge fear when speaking – What if I mess up? It turns out the audience doesn’t care as long as you are able to continue and be coherent. In other poems that I’ve done, I might continue and say the wrong word and I’m the only one that knows it’s the wrong word. I just keep going. Continuing the flow if you mess up is a lot more powerful than going back and fixing it or even clarifying that you made a mistake, unless it is a grave mistake that needs clarification.

Other pieces of advice I have are related to values. Make sure you know your values. This allows you to better be able to determine what opportunities you are willing to take or not to take.  Making a list of values for your business can also help shape the direction in which it goes. Before going into any endeavor create your values list and stick to it. That way you won’t have regrets about turning something down that isn’t the right fit.

DSG: Thank you for that great advice.

To hire Dua for your next speaking engagement visit her website amuslimdietitian.com.

Follow Dua on social media: Facebook @duaRDN, Instagram @amuslimdietitian, Twitter @amuslimRDN, and YouTube @DuaTheDietitian, LinkedIn @DuaAldasouqi.

 

Spotlight on Dietitian Speaker Denine Rogers

AC: Let’s start out by telling me a little bit about your current speaking focus and how speaking fits into the other work that you do?

DR: Right now, I’ve been hired to do speaking on different subjects, such as dealing with diversity and inclusion, which is good because it’s very much needed. But along with this, I’ve also been doing a little bit more of integrative functional medicine speaking engagements, which is more of my passion. I’ve been trying to combine both – showing the influence of those different cultures within the integrative functional medicine profession. Since my private practice is based on integrative functional medicine, I am trying to look at doing more of those type of speaking engagements, but along with giving a cultural awareness of why this profession is very important and the cultural aspects of it.

AC: Can you tell me a little bit more about the integrative functional medicine aspect?

DR: Yes, integrative functional medicine is sort of new. A lot of people think of it as CAM – complementary alternative medicine – but it’s different. It is evidence-based. We do take inspiration of allopathic medicine, which is the traditional medicine that a lot of us dietitians went to school for. We also focus on learning about the patient as a whole, not as individual parts, meaning if the person has a cold, a lot of times in allopathic medicine, we treat just the cold, but we don’t really treat what causes the cold. In integrative functional medicine, we ask how is the person’s lifestyle affecting the cold or how is the person’s spirituality affecting the cold, or how is the person’s physical health affecting the cold? So that’s the integrative part; it looks at the person as a whole. Then the functional part is dealing with food, how more of a natural approach can help in healing.

AC: That’s awesome. I’ve heard of integrative functional medicine, but not really in-depth. I’m glad that’s coming more to light because I think that could be super beneficial.

DR: Yes. We do have an Integrative Functional Dietitians practice group within the Academy Nutrition and Dietetics. So definitely go on their website because they have lots of information explaining more about the profession. They’re a really great group that I’ve enjoyed being with.

AC: Fabulous! How did you get started speaking and how has it evolved over time?

DR: I started speaking through volunteering at my hospital job many years ago, as part of what they called a health care team. I was the only dietitian there with social workers, physical therapists, doctors, and nurses as part of the team. I was able to speak with different business accounts within my hospital, talking about wellness in general and nutrition. And while I was doing these speaking engagements, I found out that I was really, really not that good at speaking.

When I did my first speech, I was not only scared, I was not prepared. I read off this piece of paper. Nobody was listening to me. I asked for any questions at the end and it was dead silence. Some people were just working on their cell phones and didn’t even lift their heads up. The worst part was the evaluations. People said it was boring and uninteresting and someone went further and said, Why did she bother to show up? So since that time, I have grown. I realized, OK, this was not a good speech.

On top of that, I was always scared. I was fearful. And I was like, “Oh, gosh, you know, sometimes I regret even signing up on doing this.” So, I really needed to learn more about speaking and try to find a way in or to a group that I could be a part of that can help me with that.

My boss and a couple of people at my job noticed I was struggling. One of them told me about the group called Toastmasters, and I didn’t even know that they had it at my job. They would convene and have meetings during lunch time, which was great, because that was really the best time for me to go there, bring my lunch and then learn about what skills that I can acquire and also learn about how to speak correctly and also to captivate an audience. So I went there and it opened up a lot of doors for me in learning about speaking and learning about how to create a speech. It also helped me with channeling my fears of speaking and learning the appropriate way to deliver a speech. I’m still learning and I’m not going to say that I’m a perfect speaker, but I have become much more confident in my delivery of speaking. I also became a lot more confident in my controlling my fears when I do speak. I’m not as fearful or having night sweats the night before anymore as I used to be.

AC: What a great opportunity that Toastmasters was right there at your workplace. And that’s great to be able to look back and see how far you’ve come!

DR: Yeah, it was it was rough at first, but I totally enjoyed the Toastmasters groups. They went through a lot of re-organization and they no longer could have the group anymore. That bummed me out, but I learned so much from it. I was able to complete the first level, too.

AC: Can you explain more about Toastmasters and what the first level is?

DR: I was able complete what they call the “company competency speaker.” That’s the first level. I found another Toastmasters group here where I live in Douglasville and I did theirs for a little bit until I had to work on the weekends. I had to start all over again, and I completed the competency speaker there, too. They have different levels of where you can go up. I haven’t had a chance to do more than level one, but I would like to go back and try to move myself up to more levels and learn more.

Toastmasters is worldwide. They have different groups and leagues and worldwide conferences. They’ve been around since the 1930s. It was started with executives of different corporations, but they realized there were a lot of people who weren’t executives who wanted to learn how to speak and be professional. I think they have over a million members.

You could find one in neighborhoods that you never even knew of. There’s one in Amish country and another one in really, really rural Africa. They call them clubs, and there are different clubs and different organizations within the clubs.

That’s how I was able to learn a lot. Now that we’re talking about it, I’m thinking about going back. I think they’re now doing virtual meetings because of Covid. I think it’s a great opportunity for everybody to do.

You learn a lot and you develop relationships. Not only that, your group listens to your speeches when you do them, and at the end they evaluate you. You really get that hands-on evaluation to learn, okay, what are you doing wrong? What can you perfect? What could you have done better? It’s really good because it allows you to see through the audience’s eyes. They automatically evaluate you right then and there.

Something that really helped me is when I learned about the three P’s; prepare, practice and present. The first thing I learned is I need to prepare my speech. It’s much more impactful that I know what I’m discussing. I didn’t want to be looking at my notes all the time. I wanted to make it more engaging and have more passion in my speech by practicing.

Another thing I noticed is that when people do different reflections of their voices, the audience can get people more engaged with the speech. Changing your voice makes the person realize, oh, okay, this must be a different part of the speech that they’re talking about. If I do a dry run of my presentation, having someone that is physically there is really helpful. They can evaluate my speech and suggest places to reflect my voice differently.

AC: What else keeps your attention when you’re in the audience? What factors did you evaluate highly?

DR: Well they have to be engaging storytellers that show passion about their work. Giving a story helps people of different backgrounds stay tuned in. And if you don’t show any passion, you don’t get the audience involved in your speech. If you don’t have passion in your speech, a lot of people just tune you out. Passionate speakers impact beyond the 60 minutes they’re speaking. People may use something from the speech in their lives, they may tell their friends and family, they may videotape a segment of your speech to show or post if it’s really influenced them.

AC: Thank you for sharing that. Ok now switching gears, tell me your thoughts about dietitians getting paid to speak. Was asking to be paid challenging for you?

DR: Yes, it was challenging. I was able to make that transition when I opened up my private practice while working. I still am working full time and I still have my private practice. Through my private practice, I was able to negotiate fees for my speaking experience on topics that I knew. When I was working just my full-time job, people didn’t see the value of paying me for speaking because they felt like I was doing it through my job. Now I’m in private practice people realize it’s more appropriate to expect to pay. When I did start asking for payment, my problem was to make sure I’m not asking for too low or high of an amount. Negotiating my first speaking engagement was challenging to not feel guilty for what I asked for. I don’t want to lowball because it hurts the other person who comes in behind you. You try to explain about your experience and everything, but they may not see the value of it. It’s important to do research. So many times I see many fellow dietitians request money to speak that’s a lot lower than our competitors, but then those who don’t have the experience get a higher amount just because they request a higher amount.

We sometimes feel that we don’t deserve a higher amount, but we have the education and experience and we should be paid top dollar. I have one friend who is a speaker and she told me that she was paid a thousand or more for speaking engagements and I was like, Wow, that’s a shock you can do that. And she said she found out that a lot of people who are just quote unquote nutritionists with a little three-month degree or certificate saying that they’re a specialist can get paid much more than I am. That’s why it’s so important for us to not settle for less when we get our foot in the door. I’m beginning to realize more and more that I should request top dollar because of my experience, because of my expertise in what I do. And all of us dietitians should because of the schooling and everything we have in our background. We should be expecting more. Our competitors don’t have our knowledge and they’re getting a thousand dollars or more for speaking for one hour or even less. We dietitians need to change our way of thinking when it comes to payment. I’m learning myself, too. Why settle for less? Ask for top dollar and then try to wiggle down to where you really want to be. Ask for the top one that you aspire and then go down if they want to go down, or not if you really feel that it’ll be best that you don’t go down.

AC: Do you have any advice for a dietitian who might be new to speaking and is feeling insecure about expecting to be paid?

DR: I would say to do their homework and research before accepting any type of pay for speaking. I think that having that homework and research and knowledge and background about how much you expect to be paid will help out a lot, because it allows you to negotiate a lot better. These corporations may not know what in the world we do and they may not know how much of a benefit that we can be, particularly speaking to their clients or speaking to their employees. It’s good to learn about the company itself. If you’re able to do research about that company and say, I see that your employees are having issues with certain health concerns, this is what I can discuss, and this is what I usually charge. With Google nowadays, you can research everything. You can really get an idea of who you’re going to be speaking for and you can also get an idea of how much revenue that they have, too.

AC: Interesting point. Thank you. Reflecting back on your speaking experiences, does anything stand out as an important learning experience?

DR: Yes! Once for an herbal medicine speech I decided to convey the way that herbs impact different people differently by getting everyone to sample some ground ginger. Most dietitians don’t know what an herbalist does, so I thought this is a great way to get the audience involved and give them a physical understanding instead of just talking about it. I had small containers for hot water and ginger and some friends to help pass them around. I expected about 50 people but 175 came. I had to get extra hot water from the hotel and my friends were constantly pouring the water and passing out ginger while I’m speaking. We had enough and everybody had a chance to be a part of the taste experience. But then I asked for people to share their thoughts some people felt the ginger was cooling to their body and some people felt that the ginger was hot to their body. There were so many questions! I ran over time. The whole experience was really stressful. I did not want anyone to have a bad reaction to the ginger, it was hard to manage all those people especially when I wasn’t expecting them… but I did receive a lot of favorable comments and no one sued me for their bad reaction to ginger. It worked out that time, but I wouldn’t do that again.

AC: Wow that sounds overwhelming! Any last advice to share with a newer dietitian speaker?

DR: It’s definitely a learning process. Constantly learning. I’m learning still to this day about different ways of speaking. I look at other speakers and see how they’re able to present their speeches and what they do. I feel like you’d never, ever say that I’ve learned everything. It’s just a constant learning curve. And you will constantly learn more and more about being a better speaker.

AC: Yes, we all keep learning and that makes it exciting. Thank you so much Denine!

To hire Denine for your next speaking engagement, visit her website at www.livinghealthy1.org

Email: [email protected]

Phone Number: 678-741-5338

Follow Denine on social media: Facebook @LivingHealthyMe1, Twitter @LivingHealthyMe, LinkedIn @DenineRogers, and Instagram @livinghealthyme1.

 

 

 

 

Spotlight on Dietitian Speaker Christine Rosenbloom

AC: Looking back, how did you get started speaking as a dietitian, and how has your speaking evolved through your career?

CR: It was in one of my very first jobs. I worked with a preventive cardiology group in a cardiac rehab program in Atlanta. This was back in the 1980s when there weren’t a lot of people doing preventive nutrition. We would do workshops twice a year for other health professionals and physicians in our area, and they became very popular. Those were my first opportunities to speak, and I found not only did I enjoy it, I learned a lot, too.

About that same time, I got into the Academy’s Spokesperson Program. They still have the program, but it’s not quite the same. At that time it was based on geographic area, and I was the spokesperson for the Atlanta area. In their media training, you learn how to deliver your key messages, how to get your points across in a television interview or other kinds of media. I think those skills helped me in my speaking because they translate well into other kinds of presentations.

When I was working at Georgia State University I spoke a lot in the area of sports nutrition. More recently, since I retired from the University, I made a shift into speaking about healthy aging. About three years ago I wrote a book called Food and Fitness After 50. It’s consumer focused and published by the Academy. I enjoy focusing on this area because it’s relevant to me and also to a very wide audience.

AC: That’s fantastic how you’ve made media training and speaking and writing all overlap with each other. What about charging? How has that fit in for you, and do you have any advice for other dietitians who find it challenging?

CR: I think it’s challenging for dietitians in general and particularly for women to ask to be paid and for what we’re worth. As I was coming up in the field, I started to submit proposals to speak at meetings. Whether it was to the ACSM (American College of Sports Medicine) Health and Fitness Summit, or Dietary Practice Groups, or state media meetings, and even FNCE… A lot of those pay, but not a lot. But it was good exposure and it really helped to build my resume.

Now when I quote speaking fees, I do it based on the audience… If it’s going to be a keynote versus a breakout session or if it’s going to be a thousand people versus a room full of people… I think it really depends on what your audience is and what that benefit might be to you.

I still do some free presentations, mostly local in my community. But then if I’m doing them for, let’s say, a big corporate sponsor, I’ll ask for higher fee. I think it helps to have an idea of what you want. And one way to get started with that is to have a fee schedule and send it to the folks.

Another thing I always tell younger dietitians is ask them for their budget up front. Don’t be afraid to ask because everybody does it. And if they say they don’t have any budget, then you have to make a decision. Is it worth your while to do it? Like I said, if it’s for a big company or a corporate sponsor and they say they don’t have a budget, I usually say to myself, Well, then I don’t have a speech. Because I think a company that’s making a lot of money on it, they definitely need to pay. You also can phrase it as here’s what your “honorarium” is, that sounds better than “this is how much money I want.”

The thing you’ve got to avoid is when you’ve already done the talk and then you say, “OK, what are you going to pay me for that?” and you find out they weren’t going to pay you. That’s going to leave hard feelings all the way around and some awkwardness.

My best advice is to value your worth and at the same time to have some flexibility. You put in a lot of time to do the presentation and you put in a lot of time in your education. Value your experience. The flexibility comes in when you find other benefits that aren’t money.

Like I said, now I do a lot of talks in my local community and they’re free. But it benefits me because I sometimes can sell my book or I’ll ask them for other things that benefit me in the long run. Would they talk about it in their newsletter and put my website in there? There are things they can do to enhance what you do without necessarily getting paid. Those are the things you have to weigh in your mind. What’s the benefit? Especially if you have a book you’re promoting, ask them, Can I sell my book? You’ll find that if you bring books and you sell them after a talk, people are going to buy them, especially if you take that square with you and you can use credit cards.

When I do some of those free speaking sessions, I treat it as a focus group, and really pay attention to the audience questions. When I get a lot of good questions, there’s a lot of good information and insight I get about my target audience. I can also ask them questions. That free speech focus group can help me improve or come up with other presentations that are paid. It can help me with my blog. It can help me write articles. I’m always trying to think about ways that I can get some benefit from it, even if it’s not monetary.

AC: That’s a great idea to use the Q&A as a launch pad for other ideas. I’m actually working with Jessica on a book of just questions and answers from her presentations. Shifting gears, what do you like to see in a speaker when you’re in the audience? What qualities are memorable to you, or make you think, “This is a great speaker”?

CR: Several main things. One is enthusiasm. When you can tell a speaker enjoys what they’re doing and shows they enjoy what they’re doing.

Having a sense of humor. Sometimes it can be self-deprecating humor where you just tell something funny about yourself or a story about yourself.

That goes into the idea of storytelling. People love anecdotes. I don’t mean to use anecdotes as scientific evidence, but you can use anecdotes to enhance what you’re talking about.

A sense of purpose. One of the biggest challenges is I when you want to tell the audience everything you know, and you can’t. It gets back to what I said about media-type messaging. What are your key messages? What do you really want to get across? You have to edit that down to a realistic point.

And then last is some audience involvement, whether that’s a polling slide or some opportunity for the audience to get a little bit engaged with you. I think that can help a lot to keep them engaged with your presentation.

AC: I feel like listening to you now I can spot your media messaging training. You demonstrated it right there with your concise list of important qualities. Would you share one of your anecdotes with us? A story about a speaking experience that stands out in your memory as either amazingly great or amazingly terrible?

CR: Sure. One amazingly great memory is being invited to Zurich, Switzerland to speak to FIFA, which is like the NFL on steroids. It’s the international football association, but what we call soccer. I was talking about females and youth soccer because I did a lot of work with female soccer. That was really a highlight for me, getting to travel there and engage with a lot of researchers involved in sports science.

Then in terms of amazingly terrible, I was speaking at our local dietetic association meeting and I got the day wrong. So at 12:30 on a Wednesday, my department chair was calling me, saying, “Where are you? You know, we’re here at the conference room and waiting for your talk, you’re not here.” And I said, “Oh, it’s tomorrow.” “Nope. It’s today.” I had it on my calendar for the right day, but my brain somehow said Thursday. So that was pretty bad. I actually missed my presentation. We all do things like that.

AC: I can understand why that goes in the terrible column. Let’s focus on the great. Have you had other opportunities to speak outside the US?

CR:  I have. I was invited to speak to the International Olympic Committee in Lausanne, Switzerland. I spoke to that group back in 2016. And I’ve done a few other international presentations. I did one in Budapest. It’s always fun to do presentations outside of your area and learn different things from the audience.

AC: Those sound like really interesting experiences. What about any really pivotal learning experiences for you as a speaker? Any moments where you realized something you wish you had known sooner?

CR: I think the first is less is more when it comes to content. I probably have ten times more information than I’m going to share or that I want to share. It doesn’t go to waste because I might use it for a blog post or I might use it for an article I’m writing. I try to figure out what’s the most important thing to get across that would be best in a presentation versus one of those other formats.

And then also less is more when it comes to your presentation itself. I think we all did “death by PowerPoint” when it first came out. It’s such a cool tool, but we just overdid it. Too many elements on a slide. I still see that today with researchers who have four graphs on a slide. And they’ll start out by saying, “I know you can’t read this,” and I always want to scream, “Then why are you showing it?”.

I’ve really pared down my presentations. Sometimes it’s just a picture or a couple of words, because if people are reading your slides, they’re not listening to you. I really try hard to pare it down now, whether it’s doing webinars, which we’ve been doing a lot of in the pandemic, or even a regular presentation.

It’s hard because you do want to put so much on, but I always try to tell myself, “Remember, you can also give handouts.” You can give a set of slides to the audience in a handout without needing to show all those elements on the screen. I think that’s one of the things that I really learned and I’m still learning and continuing to work on.

Another thing in terms of lessons is it’s OK to be nervous. I still get nervous when I do a presentation. I think that shows that you’re invested in it and you have some real interest in it. It’s OK to be nervous. I think public speaking is the number one fear that people have. But so many people in our field have so much to offer. I get frustrated when I go to FNCE and it’s the same speakers over and over again. I want to hear more young people get involved and share their experiences and their expertise.

Another thing that I’ve learned is it’s OK to over-prepare. It doesn’t hurt to over-prepare. I think that gives you a lot more confidence when you go into a presentation. The more you’ve investigated the deeper questions why something happens or why did the researchers find something, the more prepared you are when it comes time for the Q&A.

The other thing I’d say is that if you don’t know the answer to the question at the end, just say so. It’s fine to say, “I don’t know the answer to that question, but I’ll find out and I’ll get you an answer.” A lot of times if it’s a huge presentation, you’re not going to know all the participants, so I will say, “Before you leave, come up and give me your card and I’ll get back to you with that information.” I was a professor for 30 years and I always found that students who tried to fake it got themselves into a lot of trouble. It’s better to just to say you don’t know, but you’ll find out.

AC: That’s a worry I think a lot of speakers have, not being able to answer every question. It’s good to know that being honest is the way to go.

CR: It sure is. Recently I was attending a webinar and somebody said, “What is all of this hygiene that we’ve been practicing with hand sanitizer, washing down our countertops… What’s that going to do to the bacteria in our gut microbiome?” And I thought, good question, but we don’t know the answer to that. This is all so new. So it’s OK. Sometimes I will say that to an audience member. Something like, “That’s a really good question, but there’s just no research on that. So let’s keep an eye out for it.” That’s the best we can do.

AC: Thank you Chris for such great advice and for spending your time with us.

To hire Chris for your next speaking engagement visit her site at chrisrosenbloom.com

Follow Chris on social media: Facebook @ChristineRosenbloom, Twitter @chrisrosenbloom, Instagram @chrisrosenbloom, and LinkedIn @ChristineRosenbloom.

 

 

Spotlight on Dietitian Speaker Toni Toledo

AC: Let’s start with how you got started speaking and how speaking fits into your career now.

TT: This is a fun question to think about, because how often do you stop and say to yourself, “Where did this begin?” So, thank you.

I feel like I’ve been speaking in front of people forever. I think it all started in my early years as a dietitian. I was teaching groups, and then the groups got bigger, and then in grad school, it was presenting research and presenting at conferences and teaching in guest lectures and things like that.

Your question also makes me realize how things weave together that sometimes seem like disparate parts. My day-to-day job is direct service teaching classes, so I’m always in front of people speaking. As of the last five or so years, it’s become its own animal and morphed into different forms.

I have a couple of other ways I speak; one big chunk of my work is training dietitians with the CDR Adult Weight Management Program. That’s stepping in front of hundreds of people and speaking and training and a combination of podium-type stuff and one-on-one small group projects. Then lately because my fun passion project is my podcast, The Path Pod, I’ve been speaking at length in front of all kinds of people about podcasting.

So one part is very much in the field and driven by all the tenets of nutrition, behavior change and all those little things that light my fire as a dietitian. Then the other part of the time I flip the hat around and I’m talking about the logistics of podcasting, trying to inspire other dietitians to get their voices out there and begin podcasting. It’s an interesting combination.

The ball started rolling and with these bigger side projects that have now become their own entities, it leveled up time and time again. Now that I have the luxury of looking back, it’s like these little pieces started being put together as a younger career person, as a younger woman and dietitian. And now, I just spoke last week in front of probably five hundred and thirty people virtually. It’s been this creeping growth process that has changed not only who I’m in front of, which is one thing, but who I am as that person in front of all those people. My skills and confidence and all of that have slowly been growing on that journey to the quote unquote, larger audience.

AC: How did The Path Pod get started?

TT: So it was my 50th birthday, some friends had flown in from out of town, one of them being my bestie, who’s a dietitian who lives in Columbus. We were lamenting that we just couldn’t get enough positive messages out there about health, we felt like you hear all the doom and gloom, and how hard it is to be healthy. We thought, Well, why not us? Why don’t we put our voices out there and be a conduit of all these great things that are going on that are positive things that people are doing for health. We could be the people that spotlight what’s out there.

It began as sort of this virtual little road trip to say, Hey, this information or resources are siloed in this state or in this country and other people don’t know about it. Let’s shine a light on it and make sure people know that these things exist so they themselves could be healthier, and maybe their families or their communities, like building a huge toolbox. It has grown over time into this little engine that could and just keeps growing and connecting and has a little life of its own now.

AC: That’s awesome! I think the podcast platforms been growing a lot over the past couple of years, so it’s a good time to be there.

TT: Oh, man, one hundred percent. It’s ironic because I had no intentions of podcasting. I mean, I love to listen to podcasts. I’m happy to have them in my ears and grow and learn from them, but I never had it on a bucket list. I was kind of reluctant to podcast because I don’t like my own voice, so why would other people want to hear it? And now, fast forward, yesterday we uploaded our seventy-ninth episode. It’s awesome, this complete joy in my career that never was on the radar!

AC: I can hear the excitement in your voice, it’s inspiring. Let’s switch gears now and talk about making money. Did you have a transition from speaking for free to asking to be paid? And was it challenging for you?

TT: Yes, it was, and I think that being in this field, we care, and we want to help and that always seems to show up first. Sometimes it’s just a wonderful, generous thing and sometimes it can be a hindrance because we maybe don’t see ourselves as business people or understand the value of what we have. I would just want to share and shout from the rooftops what I knew and how could this help other people?

I didn’t think about the money side of things, and what it took – and this is a little embarrassing – it took somebody offering to pay me first. Then I said to myself, Wait a second. I should be expecting this. I mean, not in a demanding way, but this has a value, and I’m worth it. After that passive form of payment, when someone offered me a stipend or an honorarium, the light bulb went off and I realized getting paid is rational and reasonable. So between that and then working with the CDR weight management team, my brain started to shift to think, We’re getting paid and paid fairly and we are giving a great product. It was at times a slightly uncomfortable component, but that’s the muscle I’m building and I think I’m getting there.

AC: I can imagine that change is a little scary at first. Do you have any advice for a dietitian who’s feeling insecure about expecting to be paid to speak and just starting out?

TT: Yeah, I think at the end of the day, a little soul searching is always a good idea.

For example, I think about what we put into this degree and the rigor of becoming a dietitian. And I think sometimes we forget our worth and we forget that we are experts. I think we tend to have a little imposter syndrome sometimes and think, Oh, I’m not sure I’m worthy.

We have to remember that we have this amazing, sound foundation of skills and knowledge, and that it can be tricky, but to tolerate that uncomfortable feeling initially and have the conversation. Knowing sometimes someone’s going to say, Yeah, I wish I could pay you, but I can’t. And maybe look to the other benefits that you would get. Having that sometimes uncomfortable conversation where you show up to the table and you ask the question and you see what the funds are and what the budget is and get familiar with the terminology so that those conversations become more natural and viable. Being able to tolerate the discomfort of initially going into that payment world.

Also, I have to say, Jessica’s book [A Dietitian’s Guide to Professional Speaking] is a great resource to help you think through value and payment and the vast spectrum of what benefits are there to speaking, whether it’s monetary or otherwise, and get to that point where you’re saying, I would like to be paid X amount of money for this service.

AC: Great points. I’m glad you mentioned imposter syndrome as well, because that’s something that I hear about often, especially within this field, which can affect asking to be paid for speaking as well.

TT: I feel like imposter syndrome during the pandemic has become something we’re more comfortable talking about. I think being isolated, has exacerbated the issues around imposter syndrome. We need to step back and say, hold on a minute, why are these feelings here? What can I do about them? And then those practical tools for contending with imposter syndrome and thinking about the community of nutrition professionals and how we can help each other overcome it by providing perspective and cheering each other on. Those things can make a gigantic difference for someone at one point and then they may turn around and help you someday.

AC: I love the idea of supporting each other as a community. That’s really what DietitianSpeakers.com is all about, so thank you for being part of that movement to cheer each other on. Now tell us what qualities you admire in an excellent speaker when you’re in the audience.

TT: OK, so sitting there, the thing I love is when I’m first drawn in… I’m a huge story junkie, so give me some story. Whether it’s a question at the beginning or some sort of hook to bring us into the same space, I love it when someone is just real and shows their true colors and they disarm you, where you feel part of it and comfortable.

Confidence plays a role, when the person standing up there feels good about what they’re talking about and owns it… not in a snooty, “I’m the best” way, but an “I’m safe in my skin and here’s what I must share.” Passion is a big win for me in a speaker. Sense of humor is huge, too, to add in some levity to this collective experience we’re having together. Those are biggies for me, especially passion, involvement and a clear message. All those things are high on my list.

AC: Transformative qualities for a speaker to bring to the audience. Yes. Have you ever been involved in a presentation as a speaker where it all came together like that?

TT: Oh, wow. Yeah, I just had a really incredible experience with three other podcast women dietitians that I have a lot of respect for. I mean, women that I’ve looked to for a long time, who I see as sort of the OG of podcasting, and I was invited to speak as part of a panel with them. Here we were scattered across the world… one was in Australia and the rest of us were peppered across the U.S. The planning process for it was intense, trying to organize all this information, material and structure. It was so collaborative and there were no egos involved at all. Everyone pulled together. I called it the dream team because it was just pure collaboration and unity. We spoke virtually, of course, again, from all of our homes across the world, but I felt like I was in the room with them. I felt like we symbolically had our arms locked. It was just this incredible connection. Everyone showed up and appreciated and respected each other, and the feedback we got from the virtual audience was so reinforcing and it just made me realize that anything’s possible even in this kooky virtual world. We can do something like this that is impactful and powerful and collaborative. And, you know, it’s something that two years ago would never have existed.

AC: Although it has been as hard as it has been, it seems there have been some silver linings from this past year for the virtual speaking community. What about glitches? People love to read about when things go wrong and how you get through it as a speaker.

TT: So I’ll share a little kooky story that could have been a complete disaster and yet served as an interesting pivot point in my life as a speaker. It was during one of the adult weight management certificate training sessions. We had a huge group of people, maybe two hundred and fifty people, and a few of us were taking turns speaking on the panel when suddenly there was a fire alarm and everyone had to evacuate. No one really knew what was going on and you could imagine it was chaos and a bit of mayhem and there were some fears and whatnot, but it was incredible that everyone kept their cool. For the most part, we all got shunted outside to safety.

The cool part is that during that 20 minutes or so where we were all displaced, it went from a room of two hundred plus attendees and trainers into a very human moment where everyone sort of melded together and we all chatted and touched base. I remember standing outside thinking I was nervous about my time to talk coming up, and I had my little butterflies, and I remember thinking, this is humanity!

It really shifted my perspective from feeling like I needed to do it all perfectly and button up everything, to wait a minute, we just had a human moment together. At the end of the day, that’s who we are, humans. It gave me this interesting shift in my brain, which was very valuable. At the end of the day, I’m looking out at people who are looking back at me as a person, and that connection forged and it’s helped me in other speaking engagements when I hearken back to that moment.

AC: Amazing. Can you elaborate on how reflecting on that moment helps you now?

TT: Sure. I use it as something I keep on a shelf in my brain, and I try to access that memory when I do get nervous and start to feel a little wound up, almost like a little coaching moment for myself. It’s a tool now. I think I will forever have my little jitters and whatnot but this takes the edge off.

AC: Any other personal growth or speaker growth lessons you wish you had known sooner?

TT: Yes. If I could go back in a time machine and talk to Toni at 20, I would tell her, Toss your hat in the ring sooner! Don’t wait to be fully formed, so to speak. Allow yourself to get in the ring and work with people and have these opportunities that do make you a little nervous, those out-of-your-comfort-zone moments. Collaborate with people and partner with people and volunteer more and all of those things that give you these opportunities to speak.

What I’ve learned overall is that only I have my take on this material and this field, and what I bring to the table is unique. So ultimately, you have to be yourself and also be ready to absorb and learn and adapt and challenge yourself early on. I think I waited for the sign to go off that I was ready… like a little bell that never rang. I realize now I could have had even more of these awesome experiences had I allowed myself to go out there sooner.

AC: Wow, thank you for sharing that. Anything else you’d like to add?

TT: Just that this has been so fun to step back and think about this area of my life and how it has been an evolution. It gets me excited about where I’m heading. It’s such a learning experience to be a speaker, and it’s a privilege. I’ll keep counting my blessings and keep on going because it’s all part of my lifelong journey of learning and growing and actualizing. Sometimes I forget that journey has an impact on people around me – aside from information I’m sharing, but also the act of standing there in front and being that speaker may encourage someone else to say, I can do that, too.

AC: Thank you Toni for sharing that. I’m glad this helped you look back and say, hey, this is how far I’ve come. And I can assure you that it definitely will help someone reading this with their confidence, too.

Listen to Toni’s podcast at thepathpod.com 

Follow Toni on social media: LinkedIn @ToniToledo and Instagram @thepathpod.

Spotlight on Dietitian Speaker Yaffi Lvova

Yaffi Lvova’s mission is creating more joy, connection and tolerance – with both food and other people. Read on for her take on all the feelings of the past 18 months, how she feels about asking for $$, and the ups and downs of her speaking experience.

Dietitian Speaker Yaffi Lvova leans on her kitchen counter wearing a long-sleeved orange top and a pretty head covering. She's smiling at her audience and ready to teach cooking.

AC: Tell us about your evolution as a dietitian speaker. How did you get started presenting?

YL: I started speaking first in elementary school, in 5th grade, and it really helped shape me even at that young age as a speaker – I got interested in how to communicate topics in a way that resonates with people.

As a dietitian, I started out speaking mainly on pediatric and family nutrition around your basic concepts like selective eating and focusing on how families can increase joy at the table. Scientific facts don’t necessarily resonate with the public unless they’re delivered in a way that’s digestible, pun totally intended. I like to take that science and shift it into vernacular speech, into easy words that the public can not only understand but will enjoy understanding. That’s the way to make it stick the most and to have the greatest effect. And I really appreciate that angle.

Scientific facts don’t necessarily resonate with the public unless they’re delivered in a way that’s digestible, pun totally intended.

I’ve written a number of books regarding food introduction for babies, as well as ways to make food more fun at the table. And that’s why I support that with my speaking, and I support my speaking with my writing, and they just go hand in hand. Prior to the pandemic, one big part of my business was teaching a toddler cooking class called Toddler Test Kitchen, and that’s an in-person class.

AC: I’ve never heard of a toddler cooking class! That’s really, really cool. I think that’s a great way to get kids introduced to cooking.

YL: Yeah, we have a lot of fun with it. The class is for kids ages two to six and it’s very, very focused, unlike a lot of other cooking classes for the same age range which focus more on cakes and cupcakes. I mean, those recipes are much less expensive to make, and the mess can be a little bit easier to control because you have these prepackaged cake mixes, and you don’t have a million different ingredients. But I like to take it the other way – we do spaghetti squash as well as baking cookies and we have a lot of fun with it.

I shifted to online when the pandemic hit. I didn’t want to risk being a location where people got each other sick. So that class has been shut down for just over a year. I did try to take it into an online space but trying to parent from home and cook and manage all the technological complexities that came along with everyone shifting to online space just was too much. I shifted a lot more to public speaking and writing where I wasn’t doing quite as much stuff all at the same time.

My focus has been shifting with world events. As the world situation has shifted, I brought a lot more social justice angles into my repertoire. I have a webinar called Supporting Your Religious Client, which I did with me representing the Jewish side and Dua Aldasouqi representing the Muslim side. We compared and contrasted kosher and halal and gave dietitians tools to help support their religious clients when they themselves might not be coming from the same perspective. To help give them that additional compassion that will increase the quality of what they’re giving their patients or clients.

I’ve also been doing “Ask a Jew,” where I just try to answer questions people might have. This has been pretty successful. I think people are really looking for quality information as opposed to short snippets that they might find on social media.

This has been a whole lot of fun for me during COVID with that aspect being able to have much more opportunities to speak with the public. It’s been really great. That’s been a great silver lining for this time period.

People are really looking for quality information as opposed to short snippets they find on social media.

AC: That’s great that you were able to shift gears like that. Did you ever have to shift from speaking for free to asking to be paid? And do you have any advice for someone who’s nervous about it?

YL: That’s a really difficult question, because I get a lot of feelings when someone contacts me to speak. First, I feel honored that they thought of me, and because of that, my gut instinct is to do everything for free. Then pair that with imposter syndrome, and I feel like I shouldn’t be charging people. Then maybe it’s a nonprofit so they don’t have a lot of money coming in… all these things make it difficult to set my price. I just had to fake it till I made it. I had to rely on the advice of people who have been doing public speaking longer than I have as far as calculating what my price point should be and sending it out there. And even now when companies contact me or organizations contact me to speak, I am so much more nervous sending that quote than I am getting up on stage or turning on the zoom. That moment is probably the most nerve-wracking that I’ve experienced in speaking.Beyond A Bite by Yaffi Lvova

I find it really difficult – to send someone a bill saying, I want you to give me twelve hundred dollars for one hour of my time – because it just seems so unbelievably egotistical. What I have to remember as a dietitian, a speaker and in general is that people are not paying us for the hour that I’m on stage. They’re paying for that, but they’re also paying for all the experience, for the internship, for the schooling, for any life experience that aided my knowledge of subject matter and my ability to communicate with their audience in an effective and entertaining way. That’s what they’re paying for. They’re not paying for the one hour.

If I think of it as that much money for one hour, it feels really awful. I mean, just as awful as it feels good when they say yes. But to get to that point, you really have to value yourself and value your own knowledge and value your ability to get your knowledge from inside your head and from the textbooks out to the audience and for use in a practical way in a short amount of time. It’s a lot to ask, but we can get there with practice. I think it’s fake it till you make it and then practice.

AC: Thank you for being so authentic about that. Do you have any advice for a dietitian who’s still in the stage of considering speaking for the first time?

YL: I think it’s great to do some small group events starting out, but it depends – some people would be more comfortable with people they know, and other people would be more comfortable with strangers. Starting out, I would say first consider that and then try to create an event for yourself that has a comfortable audience in it, whether that means strangers or whether that means familiar faces. That’s a good place to start and starting online is also great because we have that that disconnect from the audience. At this point in my career, I don’t like that disconnect. Perhaps for someone starting out, the fact that they’re sitting at their computer with no one directly looking at them could feel more safe and could be a vehicle to increase their confidence. That’s something that they can use until they’re more comfortable, until the world opens up a little bit more and there are more in-person opportunities.

AC: Yeah, I think that’s a great point, just getting your feet wet at first. What would you say makes an excellent speaker in your point of view as an audience member?

YL: An excellent speaker is engaging. The audience does not have to try to pay attention. The audience member doesn’t find themselves checking their phone every five minutes or five seconds. The speaker can get difficult, complex information to their audience in a way that the audience can understand it and put it into practice right away and feel confident with it. Sometimes the audience member is going to have a question that comes up when they try to put this information into practice. The idea is for the audience member to feel engaged throughout the presentation and leave feeling more confident than when they came in. Maybe they’re going to enact this practical information right away, or maybe they’re going to let it marinate for a little bit first. But they leave feeling like they have a little bit more confidence with that subject matter and they know where they’re going to go with it.

AC: So dialing it down from the scientific to what you actually need to know.

YL: That’s exactly it, and I like how you said dialing it down rather than dumbing it down, because if we see our audience as a dumb that doesn’t help us with our speaking skills either. It’s the idea that they’re not at a lower level, but rather they have different interests. We as dietitians are interested in nutrition and so we know big biochemical words and can communicate with each other on that level. But when we’re speaking to an audience, particularly a public audience, they have lots of different varying interests. Their intellect is in different places. And that’s why we need to shift our language to be more open and to be more accessible so that people who are scientists and people who own a knitting shop, you know, whatever interests our audience, they can tune into what we’re saying and understand it. That’s so important because we can have the best knowledge in the world but if we can’t communicate it in a way that our audience will understand and appreciate, it doesn’t matter how much knowledge we have, we’re not getting it across effectively.

If we can’t communicate in a way our audience will understand and appreciate, it doesn’t matter how much knowledge we have.

Stage-by-Stage Baby Food CookbookAC: Exactly, that’s a great point to make. Anything that you’ve had to learn the hard way that you wish you had known earlier?

YL: When I was first speaking, I spoke for a group of familiar people, and this is why I say that it’s important for the person who is a beginner speaker to understand what’s comfortable for them. I had a friend in the audience who is actually a good friend who grilled me and it was just a circular argument, and I did not know how to get out of it, and it was in front of an audience and we were just going in circles and it probably lasted 45 minutes. I swear I could still hear the other audience members rolling their eyes, you know. It was terrible and I didn’t expect it because it was from a friend. I thought this would be more of a supportive environment and it wasn’t. It was really trial by fire and left me feeling very inadequate and vulnerable and frankly, quite stupid. After that, I signed up for some speaking lessons and learned how to get out of those situations.

AC: That sounds painful. Let’s switch to the good moments. What are the positive moments that stand out in your mind and keep you wanting to do this despite the tough parts?

YL: Well in that speaking class I mentioned, we ended the class with everyone giving their own talk that they had developed over the course of the class and certain members of the public were invited to it, including a guy who was very involved in National Speakers of America. I gave my talk and at the end of the class, he came up to me and just said, “You are money.”

That felt amazing, just to have a validation from someone who is an expert in this field tell me that my speaking skills were great, that felt really, really good. When I give a talk and I get calls or texts or emails from people in the audience afterward expressing their appreciation or what they liked about the talk, that feels really good. It goes so far to boost my confidence as a speaker.

When I’m with an audience that’s particularly engaged, asking questions and having conversations back and forth, that feels amazing as well, because I feel like I’m really connecting with people. That’s what I want to do. I want to connect with people in a way that helps them increase their food enjoyment and pass that onto their kids. This is a multigenerational concept. It’s a multigenerational goal. And just to be part of that food enjoyment in this generation and for generations to come is it’s such a happy goal for me. I’m so happy to be living that reality.

I just feel like I’m going to get better and better with more of those positive interactions. I would start every morning with a talk. I would speak at 7:00 a.m. every morning instead of having a cup of coffee and I will be adequately wired the rest of the day just off of the joy of that.

It happens at my toddler test kitchen classes, where at the end of the class, a parent will always come up to me and say, my child would never have tried a carrot. Well, now they’re eating carrots. And my child never tried this before and now they’re trying it. Or the best, I brought my child to your class because we’re weaning her off of tube feeding and trying to introduce her to her appetite and this went really well and I’m glad that we came. When that mother told me that I just felt so honored to be a part of that child’s food journey and food enjoyment journey. That was really wonderful.

AC: That’s awesome. Those are really cool experiences to have. Hopefully you can get back to cooking in the kitchen soon with the kids!

YL: I hope so. I hope that things are calming down. I have a great venue, but I live in Arizona and the venue’s outside. In the summer we get cooked in Arizona rather than cooking. I’ll start again in the fall and I’m optimistic that it will be safe enough to do so.

AC: Would you say you have any final words of advice for aspiring dietitian speakers?

YL: If you love it, do it. Make sure that you respect yourself along the way and keep your boundaries clear, but if you love it, do it. The audience will know that you love it and they will appreciate you and love you for it.

AC: Passion definitely goes a very long way in terms of presence on stage. When someone is speaking with passion, you can feel it.

YL: Especially when you’re passionate about food. It’s everything. Food is culture. It’s connection. Food is joy. When we can find joy in food and we can find connection in food, especially after 2020, it’s everything. I’m just happy to be along for the ride.

To hire Yaffi for your next speaking engagement visit her website babybloomnutrition.com.

Follow Yaffi on social media: Facebook @babybloomnutrition, Twitter @babybloomnutrit, Instagram @toddler.testkitchen, Pinterest @Yaffi, Youtube @NapTimeNutritionByBabyBloomNutrition,  and LinkedIn @YaffiLvova.

 

Spotlight on Dietitian Speaker Dalia Kinsey

Even if you’ve only been a dietitian for two minutes, Dietitian Speaker Dalia Kinsey wants you to know your worth. Read on as she shares how she learned to normalize asking to be paid – even when it’s hard – and how focusing on transformation is the key to success.

Dietitian Speaker Dalia Kinsey is ready to present, in a green shirt with black jacket, glasses, and a big smile.

AC: Tell us about your evolution as a speaker and how it blends with your career as a dietitian.

DK: I feel like speaking is something that constantly came up for me as a kid. Whether I was volunteering, or in different settings including religious settings, cultural settings, public speaking was a norm or a skill everyone was expected to build.

When I first entered public health, I worked for the Department of Public Health. That was where I first started working after I completed my degree. Because I wasn’t afraid of public speaking, I was always being asked to do it whenever another organization would reach out to the Department. That could be a school system. It could be a nonprofit that served families. That first job was awesome.

Right now, the focus of my public speaking is on helping providers create more inclusive practices. My overall mission is essentially to eliminate health disparities for LGBTIQA+ BIPOC people. My work focuses on the individual consumer and making wellness more intuitive for them. But then also I center the providers when it comes to creating more welcoming environments.

AC: Did you ever have to make the transition from speaking for free to asking to be paid? And was it challenging for you?

DK: I spoke without charging a speaking fee for years, not really realizing the value and that this could be a stand-alone service, because it was something that was intuitive to me, and I kept being asked to do it in the context of another job.

When I started a class, a professional speaking class with speaker and communications coach Dawn J. Fraser, that was the shift. I was working with someone who brought in professional agents who could give all of the students an idea of what the market norm is for certain services.

That was a game changer for me, because in dietetics in general, the business side is super weak, maybe not in all programs, but it definitely was in mine. I know in general that is the consensus. Dietitians are kind of primed to undervalue themselves and if we get this information from the field itself, sometimes we’re still going to be way under-pricing.

So actually working with a coach that specifically works with professional speakers from business was really helpful, rather than just working with someone who focuses on health care or health promotion. That was the game changer for me and I would still say, even though I feel clear on what industry averages are in a lot of areas, it still feels uncomfortable sometimes because I just haven’t had enough experience putting a price on what I do.

I think this is a big issue for dietitians and also for anybody assigned female at birth and socialized to be. It’s very uncomfortable to assert that you need to be compensated for doing something, especially if it’s part of a helping profession. The assumption is we just want to work for free or keep getting that 70 cents on the dollar. It has been a challenge from that perspective of just getting out of my own way.

Once someone clearly said, “This is normal, you’re not asking for anything out of the ordinary,” it was helpful, but it’s been hard getting used to the idea of being comfortable with the person saying, “No, I don’t want to pay that, I’m going to find someone who wants to come volunteer.” But I’m getting there.

AC: I think we have a lot of readers who are still overcoming those barriers as well, feeling like they shouldn’t be asking for money for whatever reasons. Do you have any advice for a dietitian who may be new and is feeling insecure about the whole idea of charging?

DK: It might be helpful to remember that it isn’t even just about you. So it feels awkward, like, “Oh, who am I to ask for this amount of money? I’m too inexperienced.” Remember that you’re not just doing it for you, you’re doing it for every other dietitian who is also going to be asked to accept unacceptable wages. It moves the entire field forward when people start to understand dietitians don’t work for free.

It moves the entire field forward when people start to understand dietitians don’t work for free.

Dietitians are experienced in really unique ways because it’s a field where your on-the-job experience creates your expertise and the way in which we continue to learn with our professional development portfolio. The person who wants to work with you might think they could find an equivalent for free, but there’s literally no such thing. In particular, the way we have to intentionally look at our professional development and say, Where do I specialize? – that is unique to us. We really need to be compensated for it, and not just for ourselves, for everyone else in the field.

AC: That’s something we don’t hear about much, that because dietitians have so much specialization, two people with the RD credentials could be completely different in their knowledge base. Thank you for that point. Switching gears, tell us what makes an excellent speaker from your point of view as an audience member?

DK: When someone has created their presentation thinking about what the audience will walk away with. What is the audience going to get out of it? Because I’ve been to talks where I’ve seen the same speaker in different settings where one presentation was so powerful and then I saw them again and at first it was hard to pinpoint why it was so boring, but it was because it didn’t have anything to do with me.

While it sounds so self-serving, that’s how everybody is. That’s how adult learners are. If you don’t tell them why they should care, I promise you they don’t care. If you can’t verbalize it, then you haven’t communicated it. Maybe somebody will still resonate with you because they just love your personality, love you as a person, but for everybody to get something out of it, you had to know as you were writing your speech what the transformation was that people were going to experience after they listened to it.

Also authenticity is important. I saw a presentation at a national conference for school nutrition that was really not good because it was not authentic to the presenter. Maybe someone else had helped them plan the presentation because it seemed like it didn’t feel natural to them. There was a point where they stood up and they sang and they danced. They are not a singer. They are not a dancer. They looked like they were uncomfortable. It really felt like someone else told them this will be engaging and the presentation was not their own. It might have worked great for someone else but wasn’t working for them.

And finally, engagement and storytelling. I went to a virtual in the early days of the pandemic. It was for a professional association here in the state of Georgia for school nutrition that had to cancel their face-to-face conference. This speaker was a master of using the chat and asking people to share their personal response to what they were saying.

They started out with their personal story and then it went straight to How does that relate to your life? They found a way to tie it into professional development and then closed with How does this relate to your whole life? So it had multiple levels of personal application, it was also really strong from a storytelling perspective, and most people seemed to be really moved by it. Because of the story element, everyone I know that was there still remembers that presentation, even though it’s been a year.

I went to a presentation last week, I couldn’t tell you what it was about. There was no story. There was no hook and it’s just hard to retain when there’s no story.

I went to a presentation last week, I couldn’t tell you what it was about. There was no story.

AC: All of these are such good components. You’ve obviously learned a lot from observing others. Any other important lessons you can share with our readers?

DK: I really think the most helpful thing that came out of my professional speaker training was starting with the transformation and making sure every element of my presentation is a necessary part of that transformation. Also understanding that your client, when you’re hired, is the meeting organizer or the person who hired you, not really the audience. So, is the person who hired you really interested in that transformation? That’s probably what you advertise.

Especially with audience participation in real life, sometimes I would be derailed by things that were good questions or were related to something I’m also very interested in but weren’t going to help me get to the transformation. I lost too much time serving the needs of one person in the audience instead of staying on focus with the whole purpose of the presentation. You can’t let a good question derail you and that’s been one of my biggest lessons.

AC: So do you focus less on the questions that are being asked in the audience or do you still tune into those If they are important?

DK: I tune into them if they’re important and part of the overall focus. You know, sometimes when people get access to a dietitian, they just have a bunch of questions. They just maybe want free time with a dietitian, they’re excited about an opportunity to ask questions about things they’ve been seeing maybe in the media lately or something about a fad diet… If it happens to be something you’re also interested in, it’s really easy to say, Oh, I actually want you to know the truth about that, so let’s go down the rabbit hole… But if it’s not related to my mission of the day, I will save it for later and say I’m available for questions afterwards. And if it was just turning into a full-blown consultation, if that’s what they’re trying to do, I would just let them know how they could work with me one-on-one.

It feels a little awkward because in most situations, the person in front of you is the person you serve, but in this case, that person is not the one who hired you. That person might not even be in your line of sight, so just really remembering who hired you and who’s objectives are the most crucial.

AC: Any other words of advice for new dietitian speakers out there?

DK: Really just that you’re probably more ready than you think you are. If you have completed your training to become a dietitian, you shouldn’t be afraid. I don’t care if you’ve been a dietitian for two days. There’s plenty of training to be charging someone for, and there are other people charging with a whole lot less training. You have to start somewhere and you’re ready.

AC: I could not agree more with that. Thank you, Dalia for sharing your advice and your time.

To hire Dalia for your next speaking engagement visit her website daliakinsey.com.

Follow Dalia on social media: Facebook @decolonizingwellness, Instagram @daliakinseyrd, LinkedIn @DaliaKinsey, and YouTube @DaliaKinsey.

 

Speaker Spotlight on Dietitian Speaker Amy Goodson

Dietitian Speaker Amy Goodson leans forward in her chair as if to share something special with her audience. She's wearing a green patterned top and a bright orange necklace, plus a big smile.

Dietitian Speaker Amy Goodson radiates personality – enough to light up a room when the power goes out in the middle of her presentation. Read on as she illuminates us on her path to star status, how she turned a green screen into gold, and tips for igniting YOUR speaking career.

AC: Tell our readers how you got your start speaking and how your speaking has evolved.

AG: I’ve always loved speaking in public. Growing up I was in pageants at church and plays. My original degree is in communication, and then I stayed in school to get my master’s degree in sports nutrition and become a registered dietitian.

I’ve always done a lot of public speaking in my career. Right out of school I immediately got hired by a sports medicine facility where I really got a ton of opportunity to speak because I was being used as a marketing person for the facility. We worked with tons of high schools and sports teams, so I would go out and do talks to schools, parents, coaches, athletic trainers. So speaking was built into my job. It was such great experience.

And even though a lot of speaking was built into my job, I did a lot of over-and above stuff, too. Like speaking to a nine year-old’s baseball team at seven o’clock at night. So a lot of my speaking wasn’t just baked into a nine-to- five job. I took every opportunity I had to speak, whether it was popping up to a company at seven a.m. or talking to a little baseball team at nine o’clock at night or doing stuff on Saturdays or whatever it was. I just said yes to everything.

I also worked with the executive health program in the same facility. We contracted with companies to see their executives, kind of like concierge physicals. And I was able to do a lot of speaking at some of those companies. I really got to include a ton of speaking through that job, which allowed me to really develop a name for myself, I would say, in the speaking world.

AND I started speaking for some larger groups outside of work like the Gatorade Sports Science Institute, Verimark, the National Security Council.

When I started working for myself at the end of 2017, I already had so many contacts from the first 11 years of my career, especially here in the Dallas-Fort Worth area. I also will apply to speak at conferences or whatnot, but a lot of the way it’s really evolved in my own business is from my experience and past experiences of speaking where people are referring to me and people are reaching out to me to speak. Those same people I had spoken for through my job kept contacting me. And then, of course, I just evolved because more and more people get to know you, especially when you speak at conferences and those types of things.

Speaking is now about a third of my business, and it’s really my favorite thing to do. I still do a lot of speaking in the sports nutrition role, whether that’s with teams or at conferences or to school groups or whatnot. Another speaking area is general health and wellness to the everyday person. And then I do some speaking about the entrepreneurial side of being a dietitian, based on some of my experiences and creating my own business.

AC: Amazing. You said you got paid to speak as part of your job – was there a transition when you started your own business and you had to specifically ask for a payment?

AG: Now the outside of work speaking that I did, Gatorade and Dreambox – I was already getting paid for those. Those large companies just naturally pay speakers.

With the speaking I did as part of my job, it was more interesting. Here I am with this salaried, full-time job, getting paid as part of that job to speak, but we weren’t charging the companies or schools I spoke to. It was more me marketing, representing our business. Over a decade, I was speaking to them – from their point of view – for free.

I had to explain to a lot of the schools that I can’t speak for free anymore. There wasn’t really an option. If I was going to speak after I left that job, I had to get fees for my business. Luckily my reputation preceded me, so to ask to be paid wasn’t that big of a deal because they already had a point of reference for me as a speaker. A lot of them were people I knew or people that had been referred to me by someone who recommended me. I found they were pretty understanding.

I had to explain to a lot of the schools that I can’t speak for free anymore.

AC: What about now? How do you decide what to charge, and do you ever speak for free anymore?

AG: Back in the day I said yes to everything, but at this stage it’s different. I remember someone wanted me to do a cooking presentation with recipes and cooking demonstrations. And they said, we have one hundred and fifty dollars. I can’t do it because that’s hours of work. If it’s me doing a virtual talk and I can do it for free, I will.

There’s a high school boys and moms’ service organization I speak to for free. And I spoke for the American Heart Association off and on for years for free. There’s an aspect of that that’s community service. But for the majority of the time, I would say 95 percent of the time, I now get paid.

As far as how to charge, I had to evaluate what am I going to charge to speak at a conference versus a company versus what am I going to charge locally versus what am I going to charge schools… Because schools by default are not going to have the same funds as a big company. So that was a little bit of a stretch in my way of thinking.

I live in Dallas, Texas. There’s big companies that are going to pay. But I also evaluate my benefit analysis, There’s times that I might be willing to speak for a little bit less because I want an opportunity to speak with that company. I might be willing initially to accept a little bit less because it’s going to open up more doors for me.

There’s a group that flies me to their conferences and I speak five times in one day. Typically I would charge more than what I charge them, but that’s all they can pay. And they call me every single time they do one of these events, so while I might be making a little bit less, I’m doing it almost every month now. I have such a great time seeing that the participants are so interested, it’s a great experience, and very organized. I weigh those things out as well.

The Sports Nutrition Playbook by Amy Goodson

I also found another way to get paid for sports nutrition talks when schools don’t have the money to get me out there in person. I created four presentations and recorded them in front of a green screen. I paid to have them well produced, and I sell them on my website now. It’s way cheaper than bringing me to a school. And they have access to that presentation for a whole year.

And of course, there was an investment up front to get those made and produced and on my website, but long term, it’s a great way for me to make passive income and get to still make my mark without me actually having to be there.

AC: Do you have any advice for a dietitian who’s feeling insecure about expecting to be paid to speak?

AG: My initial reaction is I feel dietitians should get paid to speak. If you have experience, then you should be able to ask for payment. You need to be charging. But you also need to weigh things out.

I don’t do a lot with clients, but if you’re seeing clients on a regular basis, you might speak with a goal of getting clients, where you volunteer or charge less. If you walk out of there with ten people contacting you to be your client, your ROI [Return On Investment] was much bigger.

For people that have a book to sell, are they going to let you sell your book when you’re there? That might be a whole other avenue to make more money or to make up for what you’re not making from a speaking fee. Those are things I would consider.

If you’ve never really spoken before, you need to get experience, like with anything, to get good at it. You have to have somewhere to practice. If your kid or niece and nephew has a soccer team, or if you’re in a church group, could you talk to them about nutrition to gain that experience? To build your experience, take all the opportunities regardless of pay. Volunteer to speak at your local dietetics group, other small groups, and branch out from there.

If you think you should automatically be paid but you have no reputation or experience, that’s going to be more challenging. When someone’s paying you they’re expecting you to be good at what you do. Putting in some time, whether it’s volunteering or presenting as a part of something else you’re involved in, would be helpful.

People only see what I do now. They weren’t there for the hundreds of talks I did on Saturday morning and at eight o’clock after baseball practice and going to church group crockpots. I mean, I just said yes to everything. I was not getting paid but it built my experience and I got good at talking to all different types of groups. I happen to love speaking. And so it didn’t really bother me because I knew I was building a resume and my goal was to say yes to everything so that one day I could say no to what I didn’t want to do.

My goal was to say yes to everything so that one day I could say no to what I didn’t want to do.

AC: It sounds like you’ve reached that goal. You’re very inspirational. Switching gears, tell us what you think makes an excellent speaker from your point of view?

AG: Excellence to me is if someone who knows their information so well that they’re not really thinking about what they’re saying, they’re thinking about how to say it best to the audience in that moment. Those speakers don’t just provide information, they make it really relatable. That’s where I think you get the biggest impact because people are more likely to connect to you when you’re speaking. I’ve noticed it the most with younger speakers and interns, that they focus so much on what they’re saying and what the information is, they’re not paying attention to the audience or adapting if the audience isn’t responding.

Being a good speaker also means being a clear communicator, not using filler words, and being able to communicate concisely. Dynamic speakers resonate with people; they’re more engaged with you. All of these things you can develop over time.

But the biggest thing is being able to connect with people, with the information that you’re providing them, and giving information in such a way that they can relate to it and apply it. Because it’s one thing to have information, it’s another thing to feel like the information is applicable to you.

…it’s one thing to have information, it’s another thing to feel like the information is applicable to you.

AC: Any suggestions for how someone can develop those skills?

AG: Absolutely. There’s no other way to do that but to practice, by just doing it over and over and over again. The further along you get in your career, whatever you speak on, the more you know your information. It becomes easier to present that information in a different light based on who you’re talking to, and the more the more experience you have, the better you’re going to be at answering questions, the better you’re going be at giving examples.

In the meantime, it’s great to watch other speakers and think about what engages you as a listener, then check to see if you do that or not. Challenge yourself to see if you can get through an entire presentation without using a filler word. You can also record yourself presenting on your phone and watch it to see what you want to improve.

If you ever have the chance to do any media-related trainings, do that, because a lot of that translates over to public speaking. Media is a like a two- or three-minute presentation. That training can overlap. But honestly, the main thing is repetition. Because anything that you do over and over and over again, once you know that information so well, you can start to manipulate your presentation of the information in the best possible way for your audience.

AC: Is there anything that stresses you out as a speaker? Do you worry about things going wrong?

AG: I’m not a nervous speaker by default because I like speaking and it’s something I’ve done for so long. I’m confident in my knowledge of the information. I think people can sense when you’re not being confident in the information that you’re providing.

Newer speakers might be nervous about what they’re saying or how they’re saying it, or what someone is going to ask them. I’m at the point now that normally I know the answer to the questions that I’m being asked, but if I don’t, I can just say, “I’m not really sure about that. But if you’ll share your email, I will find out for you.” In my earlier days, I may not have wanted to do that.

AC: Out of all your speaking engagements, is there an experience that sticks out in your mind?

AG: The most interesting speaking experience I’ve ever had was a few years ago I was invited to do a sports nutrition training for a company in the Middle East. I went to Beirut, Lebanon to do two trainings and there were two days in between where I was on my own. I would have never thought I would go there and stay at a hotel by myself!

I spoke to one hundred dietitians, I think all women. They all speak English, but English it’s at least their third language. If you go to college in the Middle East, you pretty much speak Arabic first, then you may also speak French and English. So here I am speaking to a group where English is not their first or second language, and none of the examples I use make sense over there. A lot of my gestures don’t make any sense because they have no connotation or reference for them. None of our slang makes sense. They had no clue what I was referencing when I said you hang carrot in front of someone.

And I’m talking about sports nutrition, but they don’t really have sports teams there.

So it was a big challenge to translate the information – not literally translate, but explain – to people in the country that I’ve been in for twenty-four hours, that I really don’t know a ton about the people or their totally different experiences, that can’t relate to the things I usually say…

On top of all that, in Lebanon the electricity cuts out every single day, no matter what. At least one rolling blackout every day. It might be for 10 seconds or it might be for five minutes. One of the days I was speaking, the electricity went off for three minutes so I had no projector, no PowerPoint. They’re just used to it, like, “Oh yeah, the electricity goes out every day. No big deal.”

But even with all those barriers, the dietitians were all so involved, so hungry for the information. They would question, question, question. I would really have to think through how I should answer that for their situation. It challenged me more than usual because speaking is generally pretty easy to me.

I’ve now been to the Middle East six times, in five different countries. After that first experience, every time I went to a different country I knew to ask questions about their experience to help my frame of reference. And I noticed each time knowing more about the culture helped so much in making my points. So that’s got to go down as the most interesting. They’ve all been interesting, but that first time was so unique, it was a phenomenal experience.

AC: I can’t even imagine going and speaking in another country and how exciting and challenging that was for you. You’ve shared so much great information – thank you so much, Amy.

To hire Amy for your next speaking engagement visit her website amygoodsonrd.com.

Follow Amy on social media: Facebook @amygoodsonnutritioncounseling, Instagram @amyg.rd, LinkedIn @AmyGoodson, and Twitter @amy_goodson_rd.

Speaker Spotlight on Dietitian Speaker Nancy Clark

Dietitian Speaker Nancy Clark presents in front of a white board with a marker in her hand. She wears a blue top and necklace and is presenting on sports nutrition. Superstar alert! Dietitian Speaker Nancy Clark is the Jesse Owens of sports dietitians, breaking ground for the field since before it had a name. If nutrition were the Olympics, she’d have medaled in multiple events. She’s even been pictured on a Wheaties box! Lucky for us, she took the time to share some tips for speaking success from her long career at the top.

DSG: You’re well-known in our profession as the original sports nutrition dietitian. How does professional speaking play a part in your career?

NC: My job is to teach people. Speaking is a wonderful way to reach a large audience.

I started by going to running clubs and bike clubs, asking if they wanted me to give a nutrition talk. I started local and then moved to professional groups – RDs, sports medicine MDs, athletic trainers, etc. Now, I speak internationally (much easier with Zoom!), and people seek me out.

DSG: What’s your stance on speaking for free versus charging? Any advice for a dietitian unsure about how to charge?

Nancy Clark's Sports Nutrition Guidebook

NC: I have always charged unless no money was available. In which case I traded the free talk for the opportunity to sell my Sports Nutrition Guidebook to the audience at the end of the talk.

We dietitians have valuable info to offer. The audience wants our info. If you’re unsure if you’re worth it, offer a low price range you feel comfortable with, such as $100 to $400.

DSG: What qualities do you see as the marks of an excellent speaker?

NC: Three things: an excellent speaker speaks clearly, in an organized manner, and teaches by telling stories.

DSG: Our readers love to hear about glitches so they know they’re not alone. Any terrible snafus that you managed to survive? Or amazing speaking experiences that stand out in your mind?

NC: Several situations stand out in my mind, all for different reasons.

Amazingly nerve-wrecking: Speaking to a room filled with professional baseball players for a mandatory nutrition talk.

Amazingly great: The day-and-a-half workshops I presented for years with an exercise physiologist. The audience was primarily RDs and personal trainers, inspiring them to get involved with sports nutrition and partner with each other.

Amazingly terrible: An afternoon talk I gave to hungry high school students. I had asked for them to have a snack before my talk, but the athletic director insisted they wait for the snack until after the talk. Talking to hungry athletes is a total waste of time!

Talking to hungry athletes is a total waste of time!

DSG: Love that important lesson! Don’t speak to hungry athletes. Any other advice for dietitian speakers starting out?

NC: When giving a new talk, it’s important to practice it – particularly if you will be doing this talk on television!  Those reporters are pros – but even they practice behind the scenes.

DSG: Thanks Nancy for the wise words.

To hire Nancy for your next peaking event visit her website nancyclarkrd.com.

Follow Nancy on social media: Twitter @nclarkrd, and LinkedIn @NancyClark.

Spotlight on Dietitian Speaker Bonnie Taub-Dix

Media guru Bonnie Taub-Dix has mastered multiple forms of communication – including speaking to live audiences large and small, on-site and online. Read on as she shares lessons learned about leaving room for spontaneity and things that matter more than money.

Dietitian Speaker Bonnie Taub-Dix is ready to speak to the media on a moment's notice! She's wearing a read leather jacket next to her quote: "Help your audiences think and feel and dig deep into their own personal experiences."DS: You’re a very accomplished speaker in addition to your extensive media work. Tell us your origin story.

BT-D: I started speaking to small groups when I was a clinical dietitian. From patients being discharged to dietitians in my department to doctors at grand rounds.

Around that time, I received the Recognized Young Dietitian of the Year Award from the Academy of Nutrition & Dietetics and that led to an opportunity to present to 1,500 people at FNCE [The Academy’s Food and Nutrition Conference and Exhibition].

I remember hearing advice from others to help squelch my public speaking fears like, “Make believe you’re speaking to only one person,” “Picture your audience naked,” “Just talk to the clock in the back in the room,” and so many other tips that I have grown to find useless.

Since then, public speaking has helped me immensely in my career — it is a skill that is so worth honing and perfecting. Speaking helped me build my reputation so that brands, organizations and clients requested my services to enable them to get their particular messages across in an impactful, effective manner.

Today, I’ve evolved to be a presenter who speaks to an entire audience, looks around the room and pictures audience members wanting and needing to hear my messages…fully clothed!

DS: How have things changed for you in the COVID-19 era?

BT-D: The past year has brought unpredictable and atypical speaking opportunities. SpeakingDietitian Speaker Bonnie Taub-Dix sits at her home office desk about to give a video presentation. She is wearing a green and blue long-sleeved dress. engagements that were scheduled pre-pandemic morphed from in-person appearances into Zoom calls, webinars, Radio Media Tours and Satellite Media Tours — all challenging in their own ways.

Pivoting from speaking in TV studios to speaking from home required acquiring new lighting and audio and video equipment as well as rearranging my home environment to welcome video viewers.

As a media trainer, I counsel others to know that whether you’re presenting on a stage to a group of 2,000 or you’re sitting in front of a screen talking to 10 people, you still need to be engaging, informative and available to your audience. So that’s what I continue to do, no matter the setting.

DS: Take us through your process of deciding how to charge or whether to speak for free.

BT-D: Let’s take a look at “speaking for free.” These days I get paid well for my speaking engagements, but there still are times when I may give a presentation without being paid for it — but that doesn’t mean it’s “free.”

Whether it’s speaking in front of an audience or writing for a publication, these days, I consider “free” work as part of my marketing budget. For example, when speaking to a group of journalists or brand managers, or to RDs who are interested in working with the media, the value of the opportunity to get in front of those audiences could be worth more to build my brand and my business than the amount I would have been paid in cash for that engagement.

Dietitian Speaker Bonnie Taub-Dix presents on stage with a remote control in her hand wearing a floral print sleeveless dress.As dietitians, we deserve to get paid for our worth, and there are many RDs that need to embrace their importance, but it’s not only money that has value.

DS: How do you know when you’ve done a great job as a speaker?

BT-D: Although it’s important to be prepared, including practicing a seamless presentation, it’s essential to leave room for some spontaneity. Excellence in speaking doesn’t mean making people listen to you – it’s essential to help your audiences think and feel and dig deep into their own personal experiences. There’s a tremendous sense of satisfaction knowing that you can move scores of people with just your words…all at one time.

My best presentations include those when the audience laughs when I want them to, shakes their heads in agreement with what I’m saying, asks questions that show they understood what I was talking about, and wants to learn more about me and my topic. I also love when people come up at the end of my sessions to tell me how much my words and my work has helped guide them.

DS: Any regrets, looking back?

BT-D: One of the worst presentations I ever gave was for a group of businessmen at a country club that was preceded by a happy hour (including too much alcohol for the attendees). The group was rowdy, and the hecklers of the bunch made me feel like my presentation couldn’t end soon enough!

In the past, I wish I put less information on my slides and just relied on pictures and clever sayings to allow for more spontaneity and to allow the audience to hear what I’m talking about instead of reading while I was speaking.

Dietitian Speaker Bonnie Taub-Dix peeks mischievously over the top of her book, "Read It Before You Eat It." She wears a red leather jacket with a zipper. And although I still get the jitters when I speak in front of certain groups or when I talk about certain subjects…I wish I had felt more confidence back in the day. Confidence comes across in your voice and it helps to boost credibility and expertise. I’ve found that when I coach RDs about how to work with media, it’s confidence that they lack more than anything. After being in this profession for decades, sharing my personal and professional evolution with RDs is perhaps the most rewarding role I play.

DS: Thank you Bonnie for sharing your journey. To learn more about Bonnie and her services as a media coach visit her website at BetterThanDieting.com.

Follow Bonnie on social media: Instagram @bonnietaubdix and @BTDmedia (specifically for RDs), Twitter @eatsmartbd, Facebook @BonnieTaubDix.RDN and @BTDMediaGroup, LinkedIn @BonnieTaub-Dix, and Pinterest @BonnieTaubDix.

Better Than Dieting News Digest: bit.ly/BTDsubscribe

BTD Media Makers News Digest: bit.ly/BTDmedia (specifically for RDs)

Master Course: bit.ly/BTDMediaCourse

Have you heard Bonnie speak? Share your thoughts in the comments.

Spotlight on Dietitian Speaker Jennifer McGurk

Jennifer McGurk knows what it’s like to pursue a dietitian dream till it becomes reality! With enthusiasm, courage and lots of laughs, she’s built an empire helping others do it, too. Read on as we hear from the brains behind Dietitian Business School and the Pursuing Private Practice book series.

DS: Tell us about your speaking path.

JM: I got started presenting on eating disorder recovery and Intuitive Eating in my local community when I was growing my private practice. To spread my message, I started to apply to some conferences and events for dietitians. I love to speak to dietitians!

I was so nervous for my very first FNCE [The Academy of Nutrition & Dietetics Food & Nutrition Conference & Exhibition] conference as both an attendee and speaker! I remember feeling a mix of excitement, anxiety, happiness, and dread all at the same time. I want to normalize all the emotions that happen when a dietitian is first starting to speak! Now I speak as a regular part of my career and in many different ways.

DS: How do you decide whether a presentation will be free or paid?

JM: Speaking for free was a great way to get started. It was amazing practice and really helped increase my confidence when I was just starting out. But when resentment slowly started to creep in, it was time to charge accordingly.

I’ve learned that my time is worth a lot and that speaking takes up more time than just while I’m presenting. Dietitians deserve to be paid well for our time and expertise. But when someone is already paying for my services, like in Dietitian Business School, I don’t charge them additionally for those presentations.

I’ve also made speaking without being paid into part of my marketing plan to introduce my services to other dietitians, especially on my podcast Pursuing Private Practice. I present workshops in my paid group all the time. I also speak at conferences and events, sometimes paid and sometimes as part of my marketing plan.

DS: What do you look for in a speaker when you’re in the audience?

JM: Someone who can weave in storytelling and not just read words off their slides.

DS: How has the past year impacted your speaking?

 JM: I’ve recently realized that speaking doesn’t have to be in person anymore. Some of my most successful presentations have been virtual due to COVID. I want to continue to speak virtually, even when COVID is over.

DS: Thank you Jennifer!

To learn more about Jennifer and hire her at your next speaking event, visit her websites eatwithknowledge.com and pursuingprivatepractice.com.

Follow Jennifer on social media: Facebook @JenniferMcGurk, Twitter @JenMcGurkRDN, Instagram @pursuing.private.practice, and LinkedIn @JenniferMcGurk.

Have you heard Jennifer present? We’d love to read your comments below!

Spotlight on Dietitian Speaker Heidi Skolnik

Heidi Skolnik is no rookie when it comes to professional speaking. Having worked with quite a few heavy hitters in professional sports, she pirouetted into professional dancing and hit a homer with The Athlete Triad Playbook. Read on as she gives DietitianSpeakers.com a backstage tour of her front-row career.

Dietitian Speaker Heidi Skolnik is ready to present in a red suit jacket. She says, "Find your superpower by being your true self." and demonstrates her own superpower when a heckler drops the F-bomb this week at DietitianSpeakers.com.

AC: You’ve done so much in your time as a dietitian. Give our readers some background about your work and how it’s changed over the course of your career.

HS: My  educational background includes a Master’s degree in Exercise Science followed a few years later by a second Master’s degree in Human Nutrition. I began my career in corporate fitness, yet Sports Nutrition has  always really been my jam. I used to work with the Giants football team (18 years) and the Mets (15 years)  and the Knicks (7 years) , and at the Women Sports Medicine Center at Hospital for Special Surgery for twenty-five years. Now I work with a lot of dancers  and performing artists (Juilliard and School of American Ballet)  and bring the sports performance perspective to them as artistic athletes.

One of the things that differentiated me early on was that my approach has always been somewhat experiential. It was never that I had more knowledge than anyone else – there are a lot of people who are way smarter and more knowledgeable than me. My secret power is my ability to translate the science into usable information and accessible information for the population I’m talking to and make it sort of fun and relatable.

I always loved speaking even as a kid. I know for some people speaking is one of their greatest fears. That was just never a thing for me. I always enjoyed it. Early on, when I would go to conferences, I would choose the session on honing your speaking skills over the session on polyphenols.

But somewhere along the way, I became intimidated by the people with greater scientific knowledge, and I thought maybe I don’t know enough. I started going to everything that was very specific in science. I lost sight of what made me a strong speaker and what my skill set really was. I’ve come back to that now, which is exciting.

I believe there’s an evolution within each person’s career, and right now, my focus is on the athlete triad and educating professionals to bring the information to their athletes.

I work with Broadway, at Juilliard, at the School of American Ballet, and I’ve taken the model of sports nutrition to these performing artists who are athletes. I use performance nutrition to motivate them to view their bodies as the instrument for their performance, helping them see the need to stay well-fueled and nourished, as opposed to thinking of food and diet only through the lens of weight loss and weight management, a la the common diet culture.

AC: How would you say you made the transition from speaking for free to then being paid for speaking, and was it challenging for you in the beginning?

HS: In the beginning, I don’t know that I spoke for free; I just didn’t charge that much. Along the way I did realize that doing it for free was unfair to both myself and my colleagues and the field. We’re all in this together and all elevating the field and pushing it forward, and we’re all helping each other out. Every time someone else gets a success, they open that door more for everyone else.

Early on I would take every opportunity I could to speak. As I got better, I found that every time I spoke, I got more gigs. Putting myself out there was really worth it and taking risks early on really paid off and led to lots of other opportunities. I wouldn’t have moved forward as quickly as a speaker had I not been in front of those groups.

I also started at a time when early on I didn’t have a lot of – I don’t want to say competition because I don’t view my colleagues as competition – but there weren’t as many people out there talking about sports nutrition. So, it was really more about opportunity and ability. At the same time, the opportunities arose where people offered me more money without me even asking.

As I got busier and busier, as I got better and better, as I had more and more demands, it was easier to charge and be more conscientious about what I chose to do and how I wanted to spend my time. Having more options made me have to become more thoughtful, because there’s only so much time and the burnout would be incredible.

AC: How do you decide what to charge? Not necessarily the amount, but the process you go through in your mind?

HS: When someone asks me to speak for an hour, my fee is not for that hour. My fee is for the hours that go into preparing for the hour I’ll speak. There are years in that preparation. When I get up and speak, I’m giving you an engaging, knowledge-filled, experiential, hopefully behavior-change-prompting hour that is worthwhile of your time, and you’re paying for all of that. You’re not really paying me for the hour.

I will also say, and this is very humbling to say out loud, that I charge less now than I did at the peak of my career because demand ebbs and flows and I’m with a different population. I’m okay with that because I understand the market. There was a time in my career where lots of things were flowing to me as opposed to me reaching out to find opportunities. That’s a different place to be.

I’ve learned to understand where I fit in the market. I understand the demand from the market as well as the other demands on my time. For me, speaking is part of my income; it’s a service I offer, not just something that I do on the side. There’s only so much I can give away for free before I’m not earning a living. Sometimes I choose to speak for less money for a charity or in the community for less than I might charge a corporation or in a spokesperson situation. There’s lots of different factors that go into the fee and it has to be individual. For example, I have to keep in mind that performing arts doesn’t have the same kind of budget that professional sports do. But there’s so much that I love about working with dancers that that’s okay with me.

AC: Thank you for sharing that process. How would you suggest a newer dietitian go about the process of determining what fee to charge? Especially if they’ve been speaking for free so far.

HS: Always keep in mind that you’re selling information. It’s your product. If your product was running shoes or blouses or microphones, you wouldn’t just go out and give them out for free. You don’t have to give your knowledge away, either. You’ve worked really hard for that and deserve to be paid for your time.

With that in the background, you have to individualize. What works for me wouldn’t work for someone who lives somewhere else in the country, or speaks to different organizations, or different topics or populations.

It’s different for a local school versus on a national scale. But ultimately, I would say you need to charge for your time or recognize if it is an opportunity in which you get to hand out business cards or handouts with your name on it in a place that you could get referrals from. You might then consider a lower fee or free as  a cost of doing business; essentially the cost of that talk is your marketing budget. There’s a reason you’re doing it for free.

And it may not be about money. If you really want that gig, you can take it, regardless of the pay. But you shouldn’t ever forget that you can also always say, “No, thank you.” They can find someone who’s more of a beginner, someone who’s starting out, who may give the talk for less if the group can’t pay what you need. It’s not your responsibility to give all the talks.

With that said, I think they’re probably going to get a different product for a different budget. Somebody starting out might do a fine job, but not the same job that you would do at this stage in your career. If a client wants you, this is your fee. You need to know how much wiggle room you have before you need to say no.

However, you decide your fee, and whatever you agree to, you have to feel comfortable and confident, and not resentful. If you feel like, “Why am I doing this?”, something has gone wrong in the process. You should be speaking because you feel valued or you feel it gives you value.

AC: I love the idea that feeling valued and appreciated is a benefit. Overall make sure there’s value, whatever form that takes. And I like the comparison that speaking is your product. That’s a really good way to put it.
What about the actual presentation delivery? What do you recommend to give a really excellent presentation?

HS: That’s a tough one because there are so many different styles. I think it’s having a style and knowing your message. Engaging is really important, but there are a lot of ways to be engaging. Feeling comfortable with what you’re presenting. Showing some personality.

Something I still struggle with is finding the right amount of material for the time allotted.  I often put in too much and it actually takes away from the strength of my presentation. You need to know what material is appropriate for the population you’re speaking to.

What’s great is when you give a really great presentation and you get that immediate feedback, where you just feel like you got it right and you can feel the energy in the audience, and they’re with you and they respond to what you’re putting forth… and the feedback is good, and you’re just in your groove and you get other gigs from it, because that’s one way you do know that it went well. So that feels great.

AC: I can feel your enthusiasm through the phone! What about the glitches? Does anything stand out that you just can’t believe it happened, but you just had to keep going?

HS: Oh, gosh, yes. Talk about being vulnerable. I have had a couple of mortifying experiences that come to mind.

When I was in my 20’s I worked with the Mets minor league baseball teams. For background, like many women, my weight changes over time, but I was confident with it, it didn’t mean a lot to me. So, I walk into this minor league site, prepared to give my talk and first thing one player yells out, “Wow, you gained weight since spring training!” Oh, my goodness.

And then another one of the players said, “Hey, leave her alone.” And I’m sitting there, mortified that my body is now the center of attention thinking THIS IS NOT WHY I’M HERE. Somehow, I was able to just say, “Let’s get going,” and was professional and moved through and did my thing.

Another time, more recently, I was talking to a group of coaches, male coaches at a university, and once again I was the only woman in the room. There was somebody in the room who had been invited who wasn’t a coach. I don’t know how I knew – I guess it’s just experience – I just knew. After I gave this whole talk, I’m taking questions from the audience.

And you know how it is – usually you get these very genuine, sincere, questions, and they listen and appreciate your answers. And then sometimes there’s somebody in the audience who isn’t really asking a question. They just want to tell you that they disagree, or they think they know better, but the way they do it, they’re not really asking a question. Which is this person.

This person raises their hand and I call on him, and he gives me one of those non-question questions, telling me what I should have said. And so, I say to him, “I’m sorry, I don’t think I really heard a question in there. Is there a question that you have?” He sort of repeats himself in a really rude way. It wasn’t like a healthy discussion of, “Here’s my view, here’s your view. Let’s discuss the science,” because that’s totally legit. This is more of a challenging, demeaning situation. So, I repeated myself, and said, “Excuse me, if you have a question, I’m happy to hear it, but if you’re just telling me what I should know, I’d like to move on.”

And he says, right in front of everyone, loud enough for everyone to hear, he says, “F*** me.” And the whole room was staring, all these men looking at me and how I was going to handle this situation. Can I handle this? Was I going to shy away? And I just came back full force, and I hope you’re not sorry you asked, because somehow, I stayed totally calm and said, “Well, usually I require dinner first, but I’m happy to meet you after the session.” And all these coaches started laughing and the guy was kind of put in his place.

Looking back as I tell you these stories, I realize they had nothing to do with the content, which is more traditionally what I’d be worried about. Knowing all the science wouldn’t help someone get through it, right? It was really about confidence and being able to get through these adverse situations and keep my professionalism going.

AC: Both of those experiences could easily get anyone flustered! The fact that you were able to get through them, knowing who you are as a speaker, without letting them get the best of you is amazing.

HS: You can’t see me blushing, but I am.

AC: Any advice for our readers to be prepared for those uncomfortable situations? Well maybe not THOSE exact situations, but intimidating situations in general?

HS: Yes. One of the best pieces of advice I got along the way when I was learning different skills around speaking is that you can simply own your own experience. I think Jessica is fabulous at this, saying “This is my opinion…” or “In my experience…” without saying that everyone has to do it her way. In other words, it frees people to disagree with you without making it into a battle. Because once it becomes my experience or my opinion as a practitioner or as a speaker, you can’t really argue with that, right? So now I say things like, “This is what I have found when I work with clients,” or “This is what works for me.” That doesn’t mean it’s the right way, or the only way, or that you shouldn’t do it differently.

Learning when to give the facts versus when to put forth my experience has been helpful in being able to stand in front of an audience of other professionals, which I still find intimidating. They know as much or more than I do, but I still come to the stage with twenty-five years of experience and that does mean something.

Added to that, it’s key to remember that you’ve been asked to speak. People are asking for your experience, your vantage point, your insight into the knowledge. That gives me a little more confidence when I’m standing up there because, again, that’s not something that can be argued, right? If you want to have a discussion on the post-exercise window for muscle protein synthesis, all we can do is cite (interpret) the science. And either someone’s going to be right and someone’s going to be wrong, or we may just have to agree to disagree. On the other hand, you can’t really debate me on my experience.

AC: Wow, all great points. Any other words of wisdom for aspiring dietitian speakers?

HC: I suggest taking any and all opportunities to do any trainings or conference sessions about speaking and make it a point to hear speakers you admire if you ever can hear them speak live. It’s okay to give up going to one of the scientific sessions, because honestly, you could read a paper on the stuff you’re missing.

Being prepared can never be underrated or overrated. You have to be prepared. Practice your intro. Practice your closing. Practice, practice, practice. Because if you do, then those situations where you’re asked to speak at the last minute and there’s no time to prepare, you can take those opportunities, because of all the preparation you’ve been doing all along. You have to put yourself out there and take risks, but the preparation is what lets you do it.

And then I guess in summary, you’re going to get better at speaking by speaking. Practice makes progress and the only way you’re going to become the speaker you want to be is by speaking. Be true to yourself to find your personal style. Watch what you like about other speakers, but don’t try to be them, try to be you. You’ll find your superpower by being your true self.

AC: Amazing. Thank you, Heidi, for all the ideas.

To hire Heidi for your next speaking engagement visit her website nutritionconditioning.net

Follow Heidi on social media: Facebook @HeidiSkolnik, Twitter @heidiskolnik, Instagram @heidiskolnik , and LinkedIn @HeidiSkolnik.

Spotlight on Dietitian Speaker Anna Lutz 

Anna Lutz is a Dietitian Speaker who gets right to the point. Read on as she focuses in on the good stuff in this week’s Speaker Spotlight. 

DS: How did you get started speaking, and how does it fit in with the other work you do?

AL: My first job where I had the opportunity to speak professionally was at Duke University Student Health. I’ve continued speaking throughout my career because I enjoy it.

Currently, I’m excited to speak about what dietitians need to know about trauma and the nervous system. This is a focus of the supervision work I do, and speaking about it gives me a wider platform to reach more health professionals. Overall, speaking drives a great cycle where the research I do for my talks keep me up to date on topics that then inform my clinical work.

DS: Since speaking was originally part of your main job, was there a point where you transitioned to negotiating for speaking fees? We have lots of readers who feel insecure about that transition and would love to hear any tips.

AL: Asking to be paid for speaking became easier for me when I started thinking about our profession as a whole. It doesn’t help any of us to be giving away our expertise.  As a profession, we’ll be more respected and paid more if we stop giving away our services.

DS: Yes! The next time I negotiate I’m going to imagine a whole army of dietitians standing with me for support. What a great way to feel empowered and less alone!

AL: Exactly. It doesn’t help other RD’s for me to speak for free.

DS: Are there certain qualities that make a speaker stand out in your eyes? Any suggestions for a dietitian speaker just starting out?

AL: Yes. An excellent speaker is authentic, connects with the audience, and is okay with saying, “I don’t know” when asked a question.  I also really appreciate real life examples and applications that help the audience make connections.

Keep your talks simple.  I like to focus on 2-3 main points for an hour talk and stick to those main points.  It’s tempting to put all the information out there, but then attendees don’t leave with much. If you can stick to 2-3 main points, there’s a good chance each listener will hold on to one of them.

DS: Excellent advice. Thank you, Anna.

Follow Anna on social media: Twitter @AnnaLutzRD, LinkedIn @AnnaLutz, and  Instagram @AnnaLutzRD

 

Spotlight on Dietitian Speaker Paula Quatromoni

Multi-talented Researcher, Educator, Clinician, Author & #DietitianSpeaker @PaulaQuatromoni is the gift who keeps on giving. Read on for the fascinating story of her evolution as a speaker and the lessons she’s happy for us to share.

DS: Paula, tell us about your evolution as a dietitian speaker and some highlights that stand out in your mind.

PQ: My speaking has evolved quite a bit with the evolution of technology! My first conference talk was when I was in grad school earning my Master’s degree. My faculty mentor encouraged me to present my thesis research in a student session at a national nutrition education conference in D.C. This was before technology and PowerPoints, so I presented using an overhead projector and a set of strategically organized transparencies.

I’ve spoken to live audiences of more than 500 and to classrooms of 15 middle-school students. My first big media interview was for Here and Now on WBUR more than a decade ago (in 2009), discussing eating disorders in sport alongside a former track star from Boston University, David Proctor. That interview led to a pivotal moment in my career.

I had the idea to speak side-by-side about our experience working together – something I had never seen at a professional conference. David lived in the UK so I pitched the idea to him for a sport science summit coming up in London: how about if we propose to co-present his story? He agreed, we gave the talk which we entitled Two Voices, and it was life-changing!Dietitian Speaker Paula Quatromoni stands with co-presenter David Proctor before speaking about their experience together with eating disorder nutrition counseling at a professional conference.

I had never had a speaking experience galvanize me more than this one. It was epic. It was a small conference, but the talk resonated with the audience and spurred David and I to write up the story of his case and publish it. It also electrified our intent to bring this talk to the US. We’ve since given the talk about ten times to a range of audiences from nutrition professionals to sports medicine colleagues to eating disorder professionals and podcast audiences. The power of that speaking engagement in London set the stage for a significant new chapter of my career.

In 2019, I was interviewed by Soledad O’Brien for a segment on Real Sports with Bryant Gumbel that shined a spotlight on eating disorders in male athletes, and more recently, I’ve been invited to be a guest on several podcasts, mostly on the topic of eating disorders in sport. That’s a whole new venue for me as I’m much more experienced speaking live versus being recorded.

On top of all that, I also teach in Italy every summer, except during COVID.Dietitian Speaker Paula Quatromoni stands in an apron behind a pizza she crafted during an Italian cooking class.

DS: Paula, that’s incredible! Have you had a similar evolution with charging to speak? Or do you still just speak as a part of your job?

PQ: As an academic, speaking at conferences has always been a career expectation. A research career requires dissemination of the research findings, and conference presentations are an effective way not only to disseminate emerging research but also to network with colleagues, build new collaborations, and draw excited students to our university and into our research group. It’s what helps to market our programs and keep the engine in the lab churning, so to speak.

Expecting to be paid when I speak outside of my job is very challenging for me because in academia, we’re expected to share our knowledge and expertise freely. We’re teachers, so we teach, we share our knowledge, and we show up as experts when called upon. It’s a professional expectation to be collegial and give talks.

I still do a lot of that for free, or at least with an expectation of professional reciprocity. I give talks in colleagues’ classes and then invite them into mine. But it’s usually quite imbalanced with me much more on the giving than receiving side of that equation. I can say with certainty and a bit of private shame that I do way more talks for free than is in my best interest. It’s personally hard for me to say “no” (something I’m getting better at as I get older, only because I force myself to practice) and it’s extremely hard to say “no” or ask for payment once you set a precedent.

DS: Any advice to share from your experience navigating through this processDietitian Speaker Paula Quatromoni stands in front of a poster presentation at a professional conference.

PQ: I’ve had to work purposefully to separate my academic life from my private practice or consulting life. So while I may give academic talks for free, I’ve had to put a value on my speaking engagements outside of academia. That has been the biggest challenge for me because those lines can be quite blurred. Most people, organizations, and agencies will say they don’t have a budget to pay for our services; they expect us to do this work for free. But it’s hours and hours of time and effort to put together and deliver an outstanding talk. We deserve to be paid for that effort because that’s time and effort we’re not investing in other pursuits that will earn us payment or career advancement in other areas of professional life.

No one works for free. Why should we? I think that as dietitians, as helping professionals, we’re afraid of others without the credentials and credibility infringing on our field and giving wrong information, that we’re willing to “just do it” in service to mankind. We’re selfless as a profession, and that can undermine our own professional well-being if we’re not careful.

My  advice is to know your own worth and charge accordingly on a sliding scale. Don’t sell yourself short. Don’t overinflate your worth. Figure out what you can do for free and who you want to serve in that capacity. Some causes and agencies truly cannot afford us, but they desperately need us. Put those talks in your charitable contributions bucket and continue to serve a few organizations and requests in that arena. Don’t turn your back on those! Then build your business with paying customers who can offset your charitable talks.

DS: Great strategies, thank you. Any advice about how to be an excellent speaker?

PQ: An excellent speaker is one who pays attention to the time allotted and plans accordingly. There is nothing worse than a speaker who goes over time, doesn’t get through all their slides, flips through and skips content, and leaves no time for questions. That speaker cannot discern what is important vs irrelevant to communicate to their audience. That speaker likely has way too much content on their slides. That speaker may get distracted and go off on a tangent, lingering too long on a slide and going off topic.

An excellent speaker is highly effective at telling a story through a series of purposeful slides, video clips, or vignettes planned and rehearsed to deliver. An excellent speaker engages the audience and makes time for questions, providing thoughtful and articulate answers. An excellent speaker gives citations or references footnoted on their slides to point audience members to the source of key pieces of data or information that was mentioned. An excellent speaker has done the work to make themselves an expert on the topic they’re speaking about. An excellent speaker is comfortable in their own skin, has a sense of humor, is relatable to the audience, and is humble.

Early in my faculty career, I was once told by a reporter that I give a great interview because I “talk in soundbites.” That comment has always stuck with me, and I’ve used that feedback wisely. It taught me the power of how a concise and purposeful answer can make all the difference in how my message is communicated, reported and heard.

DS: Thank you, Paula. A great note to end on.

Read about Paula’s research at http://sites.bu.edu/nutritionalepilab/

Learn more about her work and the GOALS program.

Follow Paula on social media: Twitter @terrierpaq, and LinkedIn @PaulaQuatromoni

Have you heard Paula speak? We’d love to read your thoughts in the comments below.

Spotlight on Dietitian Speaker Sally Kuzemchak

Sally Kuzemchak shares the joy of getting paid to speak at DietitianSpeakers.com.

Wouldn’t you like to be such an AMAZING speaker that people just hand over their money??? Sally Kuzemchak tells DietitianSpeakers how it’s done.

DS: Tell us how you got your start as a Dietitian Speaker and what’s changed since then.

SK: My evolution as a presenter has been very steady. My first speaking invitations were informal – local moms’ groups asking about feeding kids and how to handle picky eating.

Then I worked with a brand to speak about the same topics but in front of larger groups. It was scary at first but definitely boosted my confidence.

Then I was invited by a blogging conference to present about writing, and was invited back two more times. I found that I enjoyed speaking about the business of blogging, writing, and social media so much that I wanted to focus more on it.

In the past few years I’ve mostly been speaking to other dietitians and bloggers about content creation and social media: how to create more compelling content, how to connect with your audience online, and how to handle ethical situations that come up in social media.

I recently joined a speakers’ bureau and will be presenting with them around content creation for a state Academy meeting.

DS: Amazing! At what point in that process did you cross the bridge into getting paid to speak? Was it an easy transition? And do you have any advice for someone feeling awkward about making the switch?

SK: I was invited to speak at my son’s preschool about feeding kids, and I was fully intending to do it for free as a promotion for a new book I had. And then they just handed me a check! I was surprised and flattered, but then I thought, “Well of course!” – I earned it, and my time and expertise are valuable.

Dietitian Speaker and Author Sally Kuzemchak smiles from the cover of Cooking Light's Dinnertime Survival Guide

After that it became more natural to ask for a fee. I definitely understand feeling insecure about it, but it’s key to remember your worth. Realize that it may feel awkward the first time you say “Here is my rate for speaking,” but it will feel more natural over time. And you can always do occasional pro bono speaking for organizations and causes you care about.

 DS: What are the aspects that make an excellent speaker when you’re in the audience?

SK: Telling stories instead of lecturing, being natural instead of scripted, and creating slides with very little text on them so your audience is listening to you instead of reading your slide.

DS: It’s such a common mistake to put too many words on slides. We need to hear that message over and over and over. Have you ever made a rookie mistake?

SK: I was asked to speak about healthy eating by the local Heart Association, and we must’ve gotten our signals crossed because I assumed it would be in front of a few dozen people. When I arrived, I realized the program was being held on stage in an enormous hotel ballroom with hundreds of people. I was so terrified, I excused myself to the bathroom and promptly got sick! Then I pulled myself together and made it through (with shaking knees!).

DS: A great reminder to ask a LOT of questions in advance! Any other lessons learned the hard way that you’re willing to share with newer dietitian speakers?

SK: One lesson I learned is to find a way to collect email addresses from attendees so you can connect with them later. I once spoke to a group of young moms who lined up at the end of my program to ask questions. They all wanted to hear and learn more. It was only later that I regretted not having a way to collect their information in some way so I could invite them into my subscriber community and stay in touch. Another lesson: Have someone take photos of you while speaking. I realized while looking for photos for this, that I never thought to do that!

DS: Thanks Sally!

For more info about Sally, check out her books: The 101 Healthiest Foods for Kids & Cooking Light Dinnertime Survival Guide and follow her here: Twitter @RMNutrition, LinkedIn @SallyKuzemchak, Facebook @realmomnutrition, and Instagram @realmomnutrition.

To hire Sally for your next speaking event, visit her website at realmomnutrition.com.

Have you heard Sally present? Share your comments below!

Spotlight on Dietitian Speaker Marci Evans

Dietitian Speaker Marci Evans, aka Marci RD, is well-known to eating disorder professionals around the world. With her groundbreaking work educating future professionals and her emphasis on inclusivity in the field, Marci is opening doors, hearts and minds. Read on for her illuminating thoughts on bringing your humanity – and the songs of your heart – into your presentations.

DS: Your Marci RD brand is well-known among eating disorder dietitians. For those who don’t know you yet, tell us about your Unique Speaking Platform.

ME: I am passionate about speaking on any topic that supports food and body image healing for clients while elevating and strengthening the role of the Registered Dietitian Nutritionist. Speaking dovetails with the work I do with individuals in recovery from an eating disorder and with educating clinicians on how to work in this complex and rewarding field. Historically the talks I’ve given draw important attention to the topics I’m passionate about and also increase interest for professionals to get further training. I always think of my work as bi-directional, improving client care and supporting clinicians doing the work.

DS: Wonderfully said. How did you get started as a dietitian speaker?

ME: Speaking has been a part of my work from the very beginning of my career. I believe the first paid speaking opportunity I had was an invitation to speak to a local fire department about nutrition. I had only been a dietitian for a few months and was incredibly nervous. But they were such a warm and welcoming crowd! That experience taught me that speaking is fun and impactful. My reach was far greater when speaking to a crowd!

DS: I love that you took a risk and felt great about it afterward. Do you have guidelines you use to determine if an opportunity is a good fit?

ME: Our best work occurs when we stretch beyond our comfort zone so I have always said yes to speaking opportunities that make me both a little anxious and excited. Over time I have become more selective on the topics I speak about and more boundaried about getting paid. There are a lot of ways that I offer my time and knowledge freely for the benefit of others. But I have learned that most often, I will only speak if I am being paid. I pour countless hours and resources into my talks and believe that in most circumstances (perhaps not all) we should be compensated for that work.

I also strive to hold my value of creating greater equity in the field at the center of my work. So there have been times when I have redirected payment or speaking opportunities to better support and amplify my underrepresented colleagues. I hope that those us with privilege will continue to be selective about how we might make room for our higher weight, BIPOC, queer/trans colleagues.

DS: That’s an eye-opening take on recommending other dietitian speakers – not just because the date doesn’t work but really trying to help highlight dietitians who are less well-known and have important things to contribute. Say more about your stance on being paid for speaking and how you’d coach our new and aspiring dietitian speakers to approach their fees.

ME: I have given many talks over the years without receiving payment. This helped me build my skills as a speaker and confidence to ask for payment. So I do think there is something to be said for gaining as much experience as you can so you can become more clear about your worth as a speaker.

Now, when I am invited to speak somewhere, one of the first questions I ask is if it’s a paid speaking opportunity. I let them know upfront that if there is no budget to pay their speakers I sadly need to decline. Most professionals 100% understand and respect this. My second question is what their budget is for paying a speaker. Typically they ask me what I charge and I do my best to estimate the time required to prepare and give the requested talk and multiply by my hourly rate. Sometimes they accept this rate and sometimes this requires some negotiation. Truthfully, I am not perfect at this and have made numerous mistakes over the years where I haven’t adequately valued my own work. It’s all a part of the learning process.

I have two suggestions for you:

  1. Take your time before offering a number. Reflect on the speaking opportunity – what are the non-financial benefits to giving this talk, is this a topic you’ve spoken on before, is this a speaking opportunity that actually aligns with the reputation you are trying to build? And seek the advice of a friend or colleague to help you pitch properly.
  2. Consider reading a book or at least a couple of articles on negotiation. Historically we are a field of women who underestimate our value and do not feel particularly confident advocating for ourselves.
DS: That’s some phenomenal advice. Thank you for letting us peek into your process. You’ve really put in the work to find what works best for you as a dietitian speaker. Do you have a memorable moment or experience you think of as a highlight of your speaking career?

ME: I will never forget speaking with Jessica Setnick and Steven Bratman at FNCE [the Academy of Nutrition and Dietetics Food and Nutrition Conference and Exhibition] back in 2016 on the topic of orthorexia. The event planners placed us in a huge hall which we assumed would be sectioned off to make a smaller room for the talk. Well we were wrong and couldn’t believe the crowd. Hundreds of dietitians continued to pour in for a final headcount somewhere around 4,000.

I was so incredibly anxious my heart is pounding just thinking about it! It was such a profound experience to be able to speak from my heart on a topic I care so deeply about. It was exciting and scary to make such a big impact with just 30 minutes in front of the mic. I still get emails from dietitians who let me know that that talk was a turning point for them in their careers. WOW!

Part of what made that experience so fantastic was being part of a team, particularly speaking with Jessica who was like a rock right by my side. When you’re doing something scary, it’s great to have your supports nearby!

DS: What an opportunity to make an impact! And what a leap from speaking to a fire department! Now let’s flip the script: What do you like to see when you’re attending a presentation?

ME: I love listening to someone who is relatable and totally human! When people bring their authentic selves into their talks I feel so connected to their message. Additionally, I am really affected by other people’s emotional states. So if I can sense that the speaker is incredibly nervous it is really hard for me to enjoy the talk. But when I can feel the speaker’s passion and expertise it makes for such a great experience.

DS: I’m so glad you said that about authenticity creating connection. Jessica has said many times that she was surprised that the more she let her authentic and imperfect self shine through in her talks the more her speaking career soared. How do you open the door to that authenticity and connection when you’re the speaker?

ME: I practice the hell out of my talks so that when I’m on stage I pretty well know what I’m going to say and can relax and have a good time with the audience. I feel like this is my secret sauce and something that has become crystal clear for me over time. When I’m confident in my content, I can have a good time, and then my audience members have a good time. And guess what – we can remain professional, discuss complex topics, and bring our passion and personality into the room. Take your content and the audience seriously but don’t take yourself so seriously. That amps up the anxiety and will get in the way. No one cares if you flub a word. Roll with the bumps and speak about things that make your heart sing.

What a perfect note to end on. Thank you, Marci.

To learn more about Marci Evans visit her website marcird.com.

Follow her on social media: Facebook @marcird, Twitter @MarciRD, LinkedIn @MarciEvans, Instagram @marcird, YouTube @MarciEvans, and  Pinterest @marcird.

Spotlight on Dietitian Speaker Cathy Leman

Cathy Leman has been in the business of changing lives ever since she stepped onto the scene as a dietitian speaker. Now that she’s survived cancer, she brings an even more personal touch to the transformative power of presenting.

AC: You have one of the best Unique Speaking Platforms I’ve seen. Tell our readers how you describe yourself.

CL: As a breast cancer survivor and dietitian, I teach breast cancer survivors what they need to know about nutrition to rebuild their health after treatment. My goal is to end food confusion, overwhelm, and fear so that listeners can gain peace of mind and confidence about their wellbeing after going through the traumatic experience that I, too,  experienced from the trenches. My specialty within that is post-treatment survivors of hormonally-driven breast cancer, although I’ll bring my message to any breast cancer survivor group.

AC: You’re the first Dietitian Speaker I’ve come across with that specific focus. It’s really amazing. How did you get started speaking and how has it evolved over time for you?

CL: I started public speaking in my internship – in your internship to become a dietitian, you have to do a lot of presentations. And I used to be terrified to speak in front of people. But for some reason, I just gained this appreciation for it when I was in my internship. In one of my final presentations, our program director was sitting in on the the talk, as was her husband. And afterwards he said to me, “You know, you’re a natural speaker. You should do more.” And I thought that was really kind, but it really didn’t resonate with me – I mean I didn’t run out and start looking for speaking opportunities

After I finished my internship, I started doing subcontractor work for a wellness company here in the Chicago area. I started doing lots of speaking in front of groups and corporations doing worksite wellness education. And I love that. It was so much fun.

When I started speaking at corporations, doing cooking demonstrations with nutrition education alongside. I was terrified, but I learned really quickly that I enjoyed it. I like teaching people and seeing the light bulb go on.

Then just by collaborating with other dietitians I had more opportunities come about. I spoke at FNCE [The Academy of Nutrition & Dietetics Food and Nutrition Conference and Exhibition] twice with other dietitians, and then just the opportunities from being in my community. This is all pre-breast cancer, by the way.

Post-breast cancer my niche has become very, very specific, to your point that you’ve not spoken with anyone else who speaks to this specific audience. Before my cancer I spoke, as I mentioned, in corporate wellness. I would do education on cancer prevention, using nutrition and diet and lifestyle to help reduce risk. But it’s a whole different focus from when you actually walk that path.

 The first time I had an opportunity to speak in the cancer space after my own cancer was frankly terrifying, but it was also exciting. I still hadn’t quite stepped into that place in my mind where I was embracing the cancer survivor that I’ve become because I was feeling like, no, no, that’s not me… I’m a dietitian. I’m an athlete. So it was really meaningful to bring those parts of me together.

It took me a few years to realize that I wanted to work with this community, so these speaking opportunities that I’m starting to cultivate are fairly recent. I’m growing by reaching out beyond my normal comfort level and being in the dirt with people who are really struggling with the challenges where I can provide a solution. I’ve grown so very much that I’ve turned a painful situation into a purposeful situation.

AC: I think it’s great that you’re able to bring your personal experience to your speaking events to shed a different light on your topics. Hearing from someone with a personal background you have a different level of trust in them.

CL: I hear that frequently. One person said to me, “There’s a difference between hearing information from someone as a professional versus someone who’s walked the same path.” You just receive the information differently – it’s another level of connectedness. I’m giddy any time I can connect with an audience like that, so that comment amped up my desire to really connect in a way that we are so engaged in so many different levels. You know, you hear it and feel it, you implement it. I think it’s multifactorial that when you’re connected in that way.

AC: Thank you for sharing that. One of the things I love about this field is how you can really find a small little niche and populations to work with like you have. It’s really cool talking with Dietitian Speakers who’ve found their niche.

CL: It really does help you focus your message as you become really comfortable and well-versed and familiar with all of the research that supports the challenges that your audience has. You can give them the in-depth information but put it in a context so it’s not overwhelming.

I determined this is the population that I want to work with, where there’s an appreciation of my personal story and other relatable stories from my clients. It’s led me to actually tone down the level of information I give. My audiences want the information, but they also want to know how to apply it in their daily life. I think for dietitians in general – I can speak for myself for sure – there’s a tendency to try to give so much information because we know so much. But having been there I know that’s too overwhelming, like drinking from a fire hose. I’ve learned how to pull back on that instinct.

AC: You’ve tapped into a theme – many of the dietitian speakers I’ve interviewed emphasize needing to rein in that desire to blast people with ALL the words. What else do you look for in a speaker when you’re in the audience?

CL: Oh my gosh, I think this is one of the reasons that I love to speak so much – because I know how I respond to really great speakers! I hear someone who is a wonderful speaker and they can change people’s lives! That’s one of the things that makes a great speaker – someone who’s so inspirational and action-oriented and very big on people taking action from what they hear from the speaker – that makes someone just terrific.

Also someone who doesn’t read from their notes or their slides only. There’s nothing that disconnects from an audience more than reading the slides. I love someone who really connects with the audience on a personal level. I mean, there are different types of presentations, you may be going to something strictly for education where it’s kind of cut and dry, black and white. And that’s fine. Maybe there’s not as much a need to connect with the audience. But I always feel like there is some way to connect with your audience, whether it’s from your personal experience with the subject matter or just the way that you can relate the information to your audience because you’re involved and they’re engaged in that. And that’s where the change happens.

AC: Another theme! Anyone who’s been following along with the Speaker Spotlights knows it’s funny because every time I ask anybody that question, everyone always says, “Don’t read from your slides,” and “Connect with the audience.”

CL: I mean, there’s nothing wrong with having slides and maybe you can read the caption and draw people’s attention to it, but then you need to move from that and elaborate on it or tell a story about it or even into how it fits with the overall topic. But I’m thinking of a couple times I’ve listened to a speaker read their presentation of the slides and think, are you kidding me?

AC: This is my biggest takeaway from every speaker I’ve talked with. The slides can’t overpower the speaker.

CL: Exactly. Slides themselves aren’t the whole issue. Sometimes you’re nervous. Or speaking is not your first choice of activity. Maybe someone has to speak as a professional obligation, and the slides make them feel safer. And I think that’s normal because you want to make sure you’re sharing your important points with people, but it would be better to practice more, do more rehearsing, so you don’t have to rely on the slides to support you.

AC: All great advice. What about the transition from being a free speaker to getting paid? Any advice on that? Can you describe how that went for you so newer speakers can learn about the process?

CL: Speaking was never my only career option or my only business model. I always spoke in addition to my private practice, and I also ran a private personal training studio in addition to the corporate wellness piece. So there were three arms in my business. Initially when you start out, of course, you speak for free or close to it. I remember my very first local professional speaking gig, I was paid thirty-five dollars. The drive was close to three hours there and back, and I was on site for easily an hour and a half… and then all the preparation that I put in… and I was very excited because I was getting paid for it!

As I presented more in the community, more people would ask, “Can you volunteer your time to speak for us?” I realized I could fill all my time speaking for free but that just didn’t fit with how much time I have and my revenue goals. So I started being very strategic about if I would speak for free.Of course there are other forms of payment besides monetary payment. I just started getting very strategic about that.

Now that I’ve transitioned into the cancer space, I’ve done three speaking engagements. My first one was paid and the next two were for one organization where they paid my expenses and travel, gave me a great recommendation, video footage from the event. So that was helpful. The one that’s coming up is not hugely paid, but it’s in front of my ideal clients and I’m excited for that opportunity. You’ve got to figure out if an opportunity is moving you in the direction that you want to go.

Figuring out what your rate is can be tricky. But I always say to dietitians, why wouldn’t you be paid for your time and your expertise? There’s a lot of mindset there where you feel being a dietitian is helping people. And if that’s what you want to do as a volunteer, great. Nothing wrong with that. But if it’s part of your business model, then absolutely you’ve got to figure out how that fits.

AC: Any advice on how to figure it out?

Don’t undervalue yourself and don’t underestimate your power – speaking can be transformational! What companies pay for in a corporate wellness environment or what professional organizations pay for in the speaker is transformation. Recognize how your words and your knowledge and your message can transform your audience. There is value and power in that, so never lose sight of that.

But that doesn’t mean never speaking for free. You never know where one opportunity will lead to something else. I’m thinking of two situations where a free event led to something paid. Once was at a local bookstore a number of years ago to help a dietitian colleague promote her book. Someone in the audience brought me into her company as a corporate wellness speaker, and I had that account for years.

Another time I spoke at a big food service conference, unpaid, and someone in the audience brought me in to speak to her organization. That became a long-term partnership as well. So my advice is to look at all the opportunities from a broad perspective rather than just “Is it paid or unpaid?” and broaden your idea of “payment” to other benefits, such as contacts or testimonials or exposure or practice with your message or getting in front of your perfect audience. You can’t spend all your time doing free talks, of course. But since you never know what an opportunity will bring, it’s okay to say yes if it’s something that feels right to you and checks the boxes of what you’re looking for.

I still have people contact me to speak, quote/unquote for free, even just a couple of weeks ago. Someone with a local cancer survivors’ chapter. It’s not related to breast cancer, and I love that I’m on their radar, but I had to say that just doesn’t fit for me right now. I do always like to give them help in finding someone else, though, because I want them to find a qualified speaker rather than someone who’s random and may not be able to give the correct information from a nutrition perspective. I always direct them to the EatRight.org website or I’ll direct them to one of the local colleges that have a nutrition program. Often students are more than willing to speak for free for the experience.

AC: Good point. Student volunteer right here! Before we close, any encouragement for the newer and aspiring dietitian speakers out there?

CL: When you speak, or post something, you never know who you’re going to touch and it can be life changing for them. And that’s really, really exciting.

AC: Thank you Cathy. Great inspiration and a great note to end on.

To hire Cathy to  speak at your next engagement visit her website at cathyleman.com.

Follow Cathy on social media: Twitter @dammadbrstcancr, LinkedIn @CathyLeman, Facebook @dammadbreastcancer, and Instagram@hormone.breastcancer.dietitian.

 

Spotlight on Dietitian Speaker David Wiss

David Wiss likes to dive deep into the dark corners of his favorite speaking topics – addictions, eating disorders, and traumatic experiences – in addition to the hive mind of dietitians. Read on as DietitianSpeakers’ Alex Caljean probes the depths.

Alex: Hi David. Talk to me about how you got started as a Dietitian Speaker.

David: My speaking goes back to before I even was a dietitian, but I’ll skip ahead. I got started doing webinars, and the reason I was able to get my information out as a new RD is because I was one of the few people talking about drug addiction. I talked about substance use disorders and how dietitians can be involved in the treatment. I was also one of the few people, at least in the dietetic community, that started a conversation around food addiction. So, I had a lot of what I’d call novel information to share.

My speaking style has certainly evolved over time. I spent a lot of time in my early career trying to figure out what my PowerPoint master slide was going to look like and what kind of approach I wanted to take with my slides regarding pictures and text. Now I rely less on my slides because I’m more experienced, but I do have a long history of making my information dense, which means that I move quickly through it. It’s just who I am, I like fast information. I like fast moving slides. I like rapid fire. But I also want to acknowledge that not everyone else does. So, my initial speaking was as if I’m speaking to an audience of myself, and what I learned over time is that I need to slow down and explain things more for people that have differing levels of prior knowledge.

It’s interesting because someone else might think of it the other way – I’m just starting out so I need to talk like my audience is just starting out, too – when really there will always be a range of experience in the audience. So that’s a good way to put it, to try to know your audience before you get there.

Yeah, I’m biased towards me – I’ve been to many presentations and webinars where I thought, “This is just too basic. This isn’t helping me.” I don’t want a 101; I want a 400-level class! I’m one of those people who wants a much deeper dive.

 Alex: Jessica’s phrase is “delete slides one through thirteen”; in other words, don’t spend time on that basic information someone could get out of a book. Skip to the part they can’t get from anywhere but you.

David: Yes. I don’t like the model where speakers assume the audience members don’t know much and you’re supposed to cater to the “lowest level of knowledge.” I think that there is a room for advanced topics and times when people should get really to the nuances and get into specifics and move quickly through things. But the real thing that I’ve learned is that’s not always the case. And that for me, I’ve learned to get to know my audience. And that means I need to ask: Who’s going to be there? What are the participants like? Those are important things. Are they researchers? That’s very different than if it’s nutrition students. Those are things I find myself thinking more about now than I did at the beginning.

Another thing that’s evolved is that in the last year or two, the whole world is waking up to higher degrees of cultural sensitivity, particularly with respect to issues of gender and race/ethnicity. I don’t want anyone in my audience to feel slighted or offended or marginalized. One example is the images I choose for my slides. Things I say and show as a speaker land on people in different ways. I have learned to err on the side of cultural sensitivity whenever possible, especially when we’re talking about things like weight, eating disorders, gender… I think that it’s really, really important for me as a speaker to be sensitive to all possible audience members and their experiences and how they might differ from my own. Not making sweeping generalizations about people or groups is super, super important.

Alex: Can you give an example of what you’re trying not to do?

David: For example, I’ve heard speakers say eating disorders are all about control. Well, maybe some eating disorders are all about control, but are all eating disorders all about control? No. When people make really broad strokes, it can leave people feeling misunderstood or marginalized, and that’s not the way to bring people to the education you’re trying to provide.

Alex: How does speaking fit into the other work that you do?

David: I’m a dietitian for individuals in addiction recovery within a group practice, and I’m also a fourth year PhD student in Public Health. My focus is on trauma and the biological embedding of adversity. I have a minor in health psychology, and my research is about how early life adversity and different exposures: stressors, traumatic experiences and other forms of adversity get biologically embedded and increase someone’s susceptibility to a wide range of negative health outcomes, specifically mental health.

The way this has impacted my speaking is that I’ve moved away from classic dietetic talks and moved toward the biopsychosocial model of health and life course epidemiology. The past two years, my speaking has really been focused on trauma-informed nutrition therapy, speaking a lot to professionals in substance use disorder treatment centers.

Alex: Moving on to the topic of payment. What’s your take? Did you have a transition from speaking for free to asking to be paid?

David: I never really had to make that transition because I’ve always been comfortable asking to be paid. Especially if someone’s charging for an event and they’re making money. If everyone’s paying thirty dollars to watch me give a webinar and I’m not getting paid, that’s going to feel like I’m being taken advantage of.

Meanwhile, there are times when speaking for free is the ultimate marketing tool – as a private practice dietitian, giving a presentation to other mental health professionals and potential referral sources is a huge opportunity for me. If it’s a networking event full of therapists who want to learn more about eating disorders, it’s an honor and a privilege for me to give that presentation. When I give those talks, those people are then referring their clients to me. As a private practice dietitian, there’s nothing more valuable than marketing. Talks are the best form of marketing that exists, in my opinion, at least from the perspective of getting out to other referral sources.

But if there’s no money and no other type of benefit, I think dietitians have a long history of being taken advantage of and being assumed to be volunteers, and I think when people take opportunities to do things for free too much, it creates an expectation which is hurtful to our profession.

Alex: I think that’s definitely a common thread for most people that I hear from that it’s very easy for dietitians to want to kind of over-give and you have to take a step back and consider, “Where is this going to benefit me as well?”

David: Correct. I’m a businessman, so this is one area I’ve tried to be helpful to other dietitians who don’t feel as confident. I’ve always been comfortable charging. I remember someone asked me if I had a sliding scale once, and I jokingly said, “Yeah, I slide up.”

Alex: Do you have any advice for dietitians who aren’t as comfortable expecting to be paid, or even having the conversation?

David: Yes. If people are feeling insecure about being paid, I think it’s not an unreasonable place to start by just asking, “What’s the stipend?” or “Is there a stipend?” Just start there so that there’s no confusion and you know up front, this is the deal.

Alex: You make it sound so simple. Next question: Can you share a memorable speaking experience, something that was either amazingly great or amazingly terrible?

David: FNCE [The Academy of Nutrition & Dietetics Food & Nutrition Conference & Exhibition] 2018 was an incredibly meaningful experience for me. This was the peak of the opioid crisis and I proposed a talk called Nutrition Interventions Amidst an Opioid Crisis, The Emerging Role of the RDN. The talk was not accepted and it didn’t make any sense to me, given the need and my expertise in it. I reached out the Committee for Lifelong Learning which is the branch of the Academy that plans FNCE. The response was that this topic required another presenter, given that we’re talking about the opioid crisis and it’s probably somewhat outside of the known scope of the dietitian. At FNCE the dietitian always presented information in conjunction with another professional.

I thought about it for a day or two; I really gave it some thought. I’ve always been somewhat of a renegade, so I took a chance, and I sent a letter back to the Committee.

It said I was highly offended by the fact that my parent organization did not think I could stand alone and present information, and that by saying that dietitians aren’t enough to present at our own national conference and by requiring another speaker, you’re basically telling me I don’t have enough experience to stand alone and present my work. I assured them I was an expert, I attached all my peer-reviewed articles that I had published as a first author, and I let them know the other conferences I was speaking at.

And I wrote, “if you don’t believe that I’m capable of presenting my work as a dietitian to my fellow dietitians, that’s fine. I won’t submit any more proposals.” I did a good job on the letter. I was so proud of myself. I wasn’t mean, but I was firm. I was very clear that I thought that I was “enough” to speak at FNCE on my own without needing a co-speaker. I don’t need someone else there. I’m enough. And they gave it some thought and came back and gave me an hour and a half to be a solo presenter.

The talk I gave that year was a full house and I was pleasantly surprised by the attendance and the large room and the feedback that I got. I had a chance to meet a lot of dietitians that I’ve networked with. So it was a very, very memorable speaking experience- doing FNCE as a solo speaker and most importantly, advocating for myself that I was sufficient enough to stand on my own and present this information without needing a co-presenter.

That’s a really good story and goes to show that it’s OK to stand up for what you believe in. If you feel you’re capable of something and people don’t see it, then it’s OK to take a step back and be firm with your decision about it, too.

I’d like to think it might have been the beginning of a new era where dietitians no longer required a co-speaker. You aren’t required to be a sidekick. I noticed that after that, there were other talks where there were solo dietitians. And, you know, I’m presenting again at FNCE this year as a solo speaker so I know that it’s changed.

I think that’s awesome that worked out for you. I think the substance abuse community Is not talked about enough in dietetics either. I used to work for a substance abuse treatment center, so I kind of know that community and don’t hear dietitians speak about it enough. You’re paving the road which is really cool. Do you have any last words of advice for our readers, some encouragement for aspiring speakers just starting out?

Yes. I want to encourage dietitians to be independent thinkers and to not be afraid to go against the “groupthink” in our field. Don’t just accept the popular opinion, don’t be afraid to have differing points of view, don’t just trust whatever your mentor thinks without developing your own clinical intuition. In order to advance the field of dietetics, specifically with eating disorders and mental health, we need people that have cutting edge intuition and explore the edge a little bit more, rather than just spend your whole career being safe and socially accepted. I believe in that.

Thank you David. Appreciate all that you’re doing. To learn more about David or invite him to speak, visit www.nutritioninrecovery.com

Follow David on Social Media: Facebook @davidawiss, Twitter @DavidAWiss, Instagram @davidawiss, Youtube @NutritionInRecovery, Pinterest @NutritionInRecovery, TikTok @davidawiss, and LinkedIn @DavidAWiss.

Have you heard David present? We welcome your comments below.

Spotlight on Dietitian Speaker Keri Gans

In the 1980’s, “Keri is so very…” was the slogan for hand lotion. Now it’s a statement of fact about dietitian speaker Keri Gans. She’s so very knowledgeable, personable and capable, we were thrilled to have the chance to chat about her speaking career. Read on for her take on our favorite topics.

DS: You’re not just a speaker, you’re a spokesperson. Tell us about how you got your start and how things changed over time.

KG: I originally started speaking while I was a clinical dietitian. Our hospital wanted a dietitian to give general wellness talks at a community senior center so I volunteered. From there it kept expanding. I started speaking to our outpatients with COPD [Chronic Obstructive Pulmonary Disease], then to larger audiences and in more formal settings.

Being a public speaker is just part of my overall media communications business. As a communicator I share messages through several platforms, including social media, print/on-line media, webinars, and most recently virtual on-line conferences. My topics vary based on the client and the audience. Recent presentations have been on postbiotics and immune health for a client, debunking nutrition myths (“Read Between the Headlines”) at Today’s Dietitian, and brand marketing (“Seizing Opportunities: How to Use Evolving Science and Technology to Transform Your Career and Brand”).

One of the biggest changes for me as a speaker is that I’m actually more prepared now than I was at the beginning. As a new speaker I never prepared a script. Even though I may have done more research, I spoke more off the cuff. The longer I’ve been doing this I actually have found having a script and rehearsing comes across way more professional. Nothing is worse than being under-prepared.

DS: Speaking of the worst, our readers love to hear about glitches and how to get through them. Anything you do now that you learned the hard way?

KG: Early on a patient approached me after a hospital talk and said I repeated a certain word over and over in-between sentences. He had counted and told me the exact number of times! I don’t remember the actual word, but I do try and be aware of ANY word I might be using unnecessarily as a bridge from one thought to the next.

A different time I had a fashion disaster. Bought a new dress for a lecture at FNCE [the Academy of Nutrition and Dietetics Food and Nutrition Conference and Exhibition] and it wasn’t until I got dressed in the morning that I realized the security sensor tag was still on the garment! Had to keep my leather jacket on the entire talk even though that wasn’t my plan. Thank goodness the room was cold! Lesson learned here – check any new clothes days before packing!

DS: All I can think is thank goodness the tag was on the sleeve and not on the hem! These are both great reminders for our newer and aspiring speakers. What impresses you about a speaker when you’re in the audience?

KG: I always enjoy a speaker who tells a story and weaves something personal about their life into their talk. They don’t put too much information on slides, but rather share their messages in a more conversational way. I like a speaker who looks into the audience and tries to make eye contact rather than just focusing on their notes.

DS: Fabulous. We keep hearing this from our expert speakers. Don’t put too many words on your slides, be conversational and authentic, connect with the audience. It’s great to hear you reiterate these key points. One last question: What are your thoughts on evolving from speaking for free to asking to be paid?

KG: It’s natural to speak for free when you start, but hopefully it won’t take long to realize your worth. As I spoke more, I gradually charged more, based on my level of experience and knowledge. Now my fee is my fee. If someone wants to pay less, they should expect less and look for someone else. If they pay my fee, they get an expert who will deliver.  

Mic drop right there. Thank you, Keri!

If you’d like to learn more about Keri or invite her to your event, visit kerigansny.com.

Follow her on Facebook @KeriGansNY, Instagram @kerigans, LinkedIn @KeriGans, Pinterest @KeriGans, and Twitter @kerigans

Have you heard Keri present? Share your comments below.

 

Spotlight on Dietitian Speaker Deanna Segrave-Daly

Talking with Deanna Seagrave-Daly about her speaking career is like drinking from a fire hose – her ideas and strategies bubble up and out in a fountain of enthusiasm. Read on as she shares her best tips with DietitianSpeakingGuide.
DSG: You have so many talents! How did you whittle it down to a Unique Speaking Platform?

DS: My theme is that healthy food should always be delicious. I approach it by talking about food and cooking, weaving in good health through flavorful and delicious food. It’s sort of a stealthy approach to nutrition. We eat for flavor and with our eyes, and then P.S. there’s the benefit of it being nutritious. If it’s healthy but not delicious, that’s going to be a conflict. So whatever I recommend, whether it’s Healthy Kitchen Hacks to speed cooking or nutritious ingredient substitutions, everything I recommend either maintains or boosts the flavor.

I wrote two cookbooks on the Mediterranean Diet, so when I speak to dietetic associations I talk about the diet and the research behind it, and I really dive into actionability. How can people implement this in the kitchen? Not just the messages – eat more fish – but how do you physically do that? What are specific ways you can buy fish and store fish and cook fish so it tastes delicious, even if you think you don’t like fish.

DSG: How has your speaking career evolved?

DS: It hasn’t been a straight line at all. In the past I’ve done the more traditional sort of speaking to audiences in person, through television, radio and print. And then as nutrition communications moved online, I had to get good at blogging, SEO, food photography, every new social media platform. Whatever I learned, whether it was my formal education or on-the-job training, I figured someone else needs that information, too, so these new skills then became speaking topics.

It’s good to keep adding new topics because with tech, things become obsolete. I used to teach food photography to dietitians. Now smartphones can take really pretty pictures without even trying. Once I built my skill set, I put together presentations on how health professionals can use live streaming to promote themselves and their business and reach consumers, how restaurants and caterers can utilize Facebook live for marketing. Now I do a lot of live streaming, speaking to people through social media.

I have a Facebook page where my business partner and I speak directly to consumers from our kitchen. Whether it’s certain recipes or a health topic or promoting a new healthy cookbook or a seasonal vegetable, the focus is always how to prepare the food so it tastes great and is nutritious.

DSG: You seem very business-savvy. Did you ever have an issue charging for your services?

DS: I was lucky – I started speaking in a salaried position working in PR for the dairy industry, so I didn’t charge separately. I know lots of dietitians don’t have that option, so starting out locally and via webinars is great because you don’t have the travel expense even if you’re not getting paid much. Ask for an honorarium, because groups tend to have a little something to offer, and in addition to volunteering and giving back, you get your face out there to more people. If you speak in person, staying afterward for a meet and greet can be really beneficial for future opportunities.

My other suggestion is to think about the equity. Maybe at the beginning you’re not getting actual cold, hard cash for speaking, but are you getting your foot in the door? As in being exposed to people you might be able to work with down the line, or for pay? Or to promote your private practice or something else on your end? Speaking is a way to promote yourself and your brand, and that’s equity.

My cookbook is a great example of that. I may not get paid my standard rate, but they’re buying fifty of my books that will circulate among these people and potentially sell more books. With that said, also take in mind how much time it would take to create a presentation because your time is money in the long run as well. And when you get to the point where you’re pretty seasoned but the honorarium is still small, ask if you can bring a sponsor in in exchange for a little plug at the beginning. Is there a business out there that might want to be in front of the audience you’re speaking to? Pitch it to the sponsor as a win-win, to get their information into a new territory, or in front of their target audience.

It might not be a product. It could be another organization that has money put aside to reach either consumers or other health professionals. The better the match between your sponsor and the audience, the more you can name your price. The biggest thing with all this is full disclosure. My sponsors are usually food commodities or producers that I know from working together, and always a food I believe in. I’ll explain why I really I love their products, why I recommend them or use them.

DSG: That’s such a cool way to maximize your opportunities – speak on something you’re passionate about and help a product you believe in get more publicity.

DS: Exactly. And that’s why you should never go after sponsorship from a product you wouldn’t work with. Think of a product you love, that you use all the time, and approach them: “I love your product so much! Do you have money in your budget for a speaker? You could be exposed to this many people…”

Keep in mind that if the group you’re speaking with is also advertising your speaking, that’s even more exposure for your sponsor than who attends the event. It comes naturally to me because that’s what I do all day long, but you may not realize how much credibility you bring to a sponsor. As a dietitian, you have a leg up over a lot of other speakers because you have those credentials. It gives a product or organization credibility.

DSG: You’re amazing at putting out these ideas! Any suggestions for someone who’s struggling with this?

DS: It can be tempting to say a price and then try to justify it, and you don’t need to do that. You just say, hey, this is what I charge. Worst case scenario, they say they can’t afford it, and then you come back with what can you afford? It’s smart to ask for more so that you can negotiate downward if needed. But nine times out of ten they just say sure, and I think, What if I had not asked?

My advice is to say your price and shut up. Stop. Imagine you’re a lawyer. You’d say this is my fee. You don’t say here’s why, because I have to do all this extra work, and then I have this other work… just say your price and worst case scenario, they say no or no way. Then you can decide, do I want to do it for less or is there something else they can give me that’s not monetary to do so.

DSG: That’s a great way to think about it. Ok shifting gears, what makes an excellent speaker when you’re in the audience?

DS: It’s so much easier to talk about what makes a speaker terrible! Like not knowing the skill level of the audience. The worst thing a speaker can do is start talking without knowing who they’re talking to. I’m sure I’d cringe at my first speeches – I probably had my whole presentation on the slides. Now I’m definitely a believer in less is more.

It’s always fun to have visuals, a cartoon, infographics, or just the bullet points. You put a couple of words up and then you enhance them personally. I can’t stand when the speaker reads from their slides because it’s such a waste of time! You have to make sure whatever you’re saying is something they couldn’t get from just reading a PowerPoint alone. The less on a slide, the better.

You can always email very specific things after the fact, but you want to use slides more to engage and kind of give a map on where you’re going with the presentation. If the person is up there reading the slides word for word, why are they even there? I always appreciate having expectations set up front, so I know where we’re going. I like when speakers repeat the main points to drive them home; when they say a couple of times during your talk, “If there’s anything you take away from this talk, I want you to walk away with this nugget…”

If you’re an audience member and you can be engaged somehow, that’s huge. So interactions as much as you can, even if you’re virtual. Having a moderator, show of hands, opinion polls. Then to be accessible. I always appreciate the speaker’s email or contact info. I think if you’re speaking, you should be open for audience members. You should want them to give you feedback, whether it’s constructive or positive. That’s the whole point.

If you were there talking about something you’re passionate about, I would hope you want people to reach out to you afterwards. Then lastly – and it’s something I’ve learned over the years and I haven’t always done it -is getting that feedback. I would love your feedback, whether the good, bad or the ugly. You’ll never improve if you just do a talk and you have no one tell you anything. I’ve had to cringe over the years about a few things people said, but it’s always been in a way that has helped my next presentation. That’s my long list compiled over the years, learning, both speaking and sitting in many, many, many talks over the years.

DSG: Those points will be super helpful for our readers. Now let’s get even more personal. Will you share one of your most memorable experiences as a speaker?

DS: I was doing this fun TV spot about cheese on Valentine’s Day instead of chocolate. It was on CNN and I thought it was going really well, and then towards the end, the anchor said, “I got to tell you, Deanna, I hate cheese, I can’t stand it. I think it smells gross. I’m not lactose intolerant, I just don’t like cheese.” I’m thinking, are you kidding? I just talked to you about how it was sponsored by the Dairy Association. You’re sitting here saying how much you don’t like it, oh my God.

I said, “I think you’re in the minority because I reported that 1.5 million people voted that they would rather get cheese than chocolate on Valentine’s Day,” and I moved on from there. But it still shocks me to this day when I think about it.

DSG: How did you learn not to let unexpected things like that throw you off?

DS: I think it’s my media training. It helps me remember I may have one person in the audience who disagrees with me, but they’re only one person. I realize I’ll never please everyone. I’m speaking to many, many, many people and the one person who disagrees is not my target audience.

DSG: Well said. What other advice do you give to new and aspiring speakers?

DS: There are so many more opportunities than ever before to get into the world of speaking! I’m from the dinosaur age when you could do a talk in front of people and that was it. Now you can podcast, live stream on social media – you can create your own platform instead of waiting for someone to invite you. It’s amazing what you can do on your own! And if you don’t think it was great, just delete it.

DSG: This has been absolutely fabulous. Thank you, thank you, thank you.

Interested in booking Deanna for your next event? Visit her website Teaspoon of Spice!

Follow her on Facebook @TeaspoonOfSpice, Twitter @tspbasil, Instagram @tsp_basil, LinkedIn @DeannaSegraveDaly, Youtube @DeannaSegraveDaly, and Pinterest @TeaspoonOfSpice.

 

Spotlight on Dietitian Speaker Robin Plotkin

As a teen scooping ice cream, Board Mama founder Robin Plotkin was already setting the stage for a decades-long career in food marketing, business coaching and culinary nutrition. Read on as she dishes about her family legacy of entrepreneurialism and serves up the ingredients for successful professional speaking:

DSG: How did you develop your Unique Speaking Platform?

RP: This is one of the biggest challenges for dietitians – figuring out how to separate yourself from the pack of everybody else. My uniqueness is in the fact that I come from a family of entrepreneurs and a family of risk takers, and everyone in my family has started their own business. So talking about how to start your own business, how to handle what feel like failures along the way, and what to do, what not to do is a natural fit for me.

It took me a while to look outside the culinary sphere where I was working and recognize that dietitians need to learn these skills, because they came so naturally to me. So over the years, my platform and topics have changed. These days my speaking platform is oriented toward business-focused skills for dietitians – marketing, branding, finding the job you want, the career you want, those types of things. It evolved from the kind of coaching I had been doing at lot of over the last several years – coaching newer dietitians, or those who are looking to change their focus mid-career, looking for something new. I was doing a lot of coaching on those topics so it was a natural progression to build those into speaking topics.

DSG: This seems to be a common thread among dietitians – it’s easy to gloss over your special talents without realizing that the same skills don’t come as easily to everyone. As your platform evolved, has your speaking style evolved as well?

RP: Yes, definitely. My idea of a great presentation has changed over the years. Just by the nature of being a dietitian, we’re so used to throwing information at people as fast and furiously as we can. So initially when I started out, that’s what it was – very, very heavily word-based slides, lots of information, lots of words. I might have had a hundred and twenty slides and I would struggle to get it down to eighty. It’s morphed into something much more visual with much more storytelling. The slides are just my triggers, to get me to the next concept I want to talk about. I think because of the way I’ve changed, today I’m a more effective speaker.

DSG: What advice can you give to a dietitian who’s not comfortable without those data-packed slides?

RP: I certainly think statistics and hardcore book facts are important and there’s a place for them, but the storytelling aspect really helps get your points across. Use real life examples, lots of optics and visuals and photos, or maybe don’t even use slides. Of course that depends on how comfortable you are speaking. As a coach, I feel obligated to say that speaking is not for everyone, and that’s OK. If speaking isn’t in your wheelhouse, or it’s just too uncomfortable, or you’ve tried to improve and it’s not working, it’s okay to not be a speaker. You can find other outlets to share your knowledge and your information and your passion. Because the world needs writers and podcasters and bloggers and teachers, too.

DSG: That’s such a good point. What else have you learned the hard way?

RP: Well, I’ll tell you, one of the first talks that I did was to a group of dietitians and dietary managers, and it was the largest audience I’d had at the time – probably 150 people. There was a dietitian sitting in the front row who would shake her head “no” at me every time I brought up a new concept, like I was saying something wrong. She had her arms crossed and was really giving off a lot of negative feedback, and it really started to rattle me,  I was able to get through the presentation but for more than half of my talk, I had built up in my mind that this person was going to come after me and attack and disagree with everything I had said. So to nip that in the bud, I went up to her afterward and asked her what she thought about the talk. I told her I had noticed she was shaking your head in earnest when I was talking and I was wondering if she disagreed with me.

She said, “Oh, no, I was in total agreement with you.” I was floored. She literally said, “Absolutely everything you said, I completely agreed with you. I couldn’t believe all these people were doing all these different kinds of diets that got so out of control.” So she was shaking her head about the things I was talking about, but not at me in the way I had assumed. Can you imagine thinking someone is hating every word you say, and in reality she was in 100% agreement. That is something I will never, ever forget. It was early in my speaking career and I didn’t have the confidence that everyone doesn’t have to agree with me. But I learned that you can never know what your audience members are thinking unless you have the conversation with them. It’s tough to read them. So I would encourage other speakers, if you think that somebody is in disagreement, go up and ask them, because in my case, it would have eaten me alive had I not done that.

DSG: You’re full of good advice. What about getting paid? What’s your philosophy of charging to speak?

RP: If you want to get paid, you’ve got to be a good speaker. It’s not enough that I’m a business owner and entrepreneur and that I’ve done all the things that I’m talking about, it’s the delivery as well. Not everybody is a good speaker starting out, including me. I knew the information, but to be a credible speaker I needed the experience and the feedback to improve and so on. It took some time to become a good speaker, and only after that did I feel comfortable charging. Initially, I put a lot of sweat equity into my talks. I was interested in building my speaking career and building up my speaking resume, so I took any opportunity to speak. I didn’t feel comfortable charging for my talks until I became a proficient and confident speaker, and then I had no problem charging at all. The best advice I was given is to give your price and shut up. Don’t say anything else. If a client can afford you, then great. If they can’t, then that’s an opportunity for you to either negotiate or walk away. And there’s nothing wrong with either one of those things.

DSG: I think we may have interviewed the very speaker who gave you that advice! Do you have a tried and true approach to evaluations, too?

RP: Early in my career, I used to look at evaluations to make sure that people liked me, and liked what I was doing and what I would say. As the years went on, what I looked for more was when someone would say, “Here are the things I’m going to do after Robin’s talk,” or “She taught me these three things and this is how I can apply the information she gave me today, tomorrow.” Anytime someone says, “I can apply this immediately to my life, my career, my goals,” that is really memorable to me because that is MY goal – to be able to give somebody tactical, practical information that they can use tomorrow to make an impact.

DSG: Any other advice for readers who want to develop their speaking skills?

RP: I would say buy A Dietitian’s Guide to Professional Speaking, obviously. It’s great. And I would also encourage people to go to as many presentations as they can so that they can see all of the different styles of presenters that are out there. Don’t just watch TED talks online, go to actual live presentations, see what you can expect at a free talk versus a paid talk, and spend some time honing your own presentation style by seeing what else is out there.

DSG: Thank you for sharing your best tips with our readers.

Interested in bringing Robin to your event? Learn more at her website, RobinPlotkin.com.

For info on Board Mama charcuterie and barkcuterie, including virtual groups and classes for kids, visit BoardMama.com.

You can also find Robin on Facebook @robinplotkinrdld , Instagram @robinsbite, Twitter @robinsbite, and Pinterest @robinsbite.

Have you heard Robin present? Share your comments below.

Spotlight on Dietitian Speaker Alexandra Caspero

Alex Caspero is a Dietitian Speaker who knows how to pivot. From growing her speaking niche to adapting to covid life, read on for her take on professional speaking and why it’s good to feel uncomfortable.
DSG: Tell us about your Unique Speaking Platform and how it developed.

AC: I love speaking! I know some people say public speaking makes them nervous, but being in front of an audience has never been difficult for me. I’ve always enjoyed performing and feel like speaking is an extension of that. I did a lot of small group presentations when I was a Sports Dietitian for a D1 [NCAA Division 1 College] program and evolved from there. I moved into webinar presentations for various companies and national magazines and then eventually to conferences.

I’ve also diversified my message over the years; I started out speaking on sports nutrition and eating disorders in athletes and have moved to pediatrics and plant-based nutrition as my interests evolve.

DSG: How did COVID-19 affect your speaking career?

AC: In 2020, my speaking focus completely changed to podcasts instead of live events and conferences. I’m really loving the podcast landscape and getting to tailor my message to various audiences without a lot of prep work like I would if I was presenting for a webinar or conference. Podcasts are much more conversational and being able to do them without travel has allowed me to speak much more often than I had in the past.

DSG: It sounds like you’ve really found a silver lining. Fabulous. What about the financial side of speaking? How did you make the transition from speaking as part of your job to paid speaking?

AC: I’m thankful to have had great mentors early in my career that allowed me to understand my value and my worth. That’s not to say that I didn’t cut my teeth doing plenty of low-pay and free gigs; there’s a certain freedom that comes from not being paid and continuing to evolve and become better. Once I realized that my message was unique and my experience had value, I became more comfortable in addressing payment. I know money can be tricky, and that’s usually a larger gendered issue. My husband also speaks at national conferences and the conversations he’s able to have around payment are much different than mine. You’ll get more comfortable as you go. As one of my mentors told me early on, if you’re a little uncomfortable with what you’re asking for, that’s a good sign.

DSG: That’s an amazing statement. It fits in with Jessica’s idea that discomfort isn’t the same as incompetence – even excellent speakers need to grow our comfort zones. What about speaking skills? What do you admire in a speaker when you’re in the audience?

AC: Someone who can read the room as they speak, making adjustments as needed. Canned speeches that are too rehearsed are boring and don’t take the unique audience into view.

DSG: That’s really a sign of excellence, isn’t it? The ability to shift in response to the audience or the environment. Have you ever had an unexpected situation while speaking that you had to adjust to?

AC: I’ve had too many technical failures to count! The most memorable was when I was speaking at a popular dietitian conference and my presentation couldn’t load on their computer. Nothing like winging it when the props and media you were relying on were gone! It wasn’t the best speech, but wasn’t the worst either– the more comfortable you are with the material, the easier it is to go unscripted.

DSG: That’s great that you were able to press on without your tech – and it really hits home your point about being able to adapt on the fly. Any other words of wisdom for newer dietitian speakers?

AC: Do things that make you nervous. I’ve done a lot in the past decade and I attribute that to not being afraid to put myself out there. I apply for a lot of speaking opportunities that I don’t get, but I keep going. With the current media landscape, you don’t have to wait to be invited to become a speaker. Start practicing with IGTV, IG live, IG stories, etc. Host a FB live on a topic! Gone are the days where someone else decides that you get to speak on something you’re passionate about. Audiences are everywhere; find yours and speak to them.

DSG: That’s a great message to end on. Thank you!

Interested in hiring Alexandra for your next speaking event? Contact her through her website Delish Knowledge !

Follow her on social media: Facebook @DelishKnowledge, Instagram @delishknowledge, and Twitter @delishknowledge .

Spotlight on Dietitian Speaker Leslie Bonci

Leslie Bonci has a signature style that’s easy to spot: she hits home-runs with her puns and rhymes at the right times. Read on as she shares her favorite speaking topics and tips with DietitianSpeakingGuide.com.
DSG: Your way with words is one of a kind. When did you realize you were going to be a speaker?

LB: In graduate school we had to present as part of the course requirements. I found that I just loved being in front of an audience. I am all about performing and providing the edutainment. My goal is to get people engaged and be entertained while informed.

Communication is an art. Not just what we say, but how we say it. I spend a lot of time with athletes and it’s all about communication with demonstration for optimal application. I find speaking to be a natural extension of that one-on-one work: identifying a problem, brainstorming solutions and resonating with relevance.

DSG:  You’re excellent at blending engagement with your info. I bet that makes you a tough critic. What gets your attention when you’re in the audience?

LB: The things I find engaging are humor and authenticity, and a speaker who creatively uses props, soundbites and their voice to tell a compelling story.

DSG: What have you been speaking about recently?

LB: Some of my recent favorite sports nutrition talks have been Feed the Need, Fuels of Engagement, Sideline Guidelines (fueling during the pandemic), Fake News/Real Views, and then for RDs, Bites of Insight.

DSG: You never disappoint with your titles! How did COVID-19 change things for you?

 LB: I love to present in person, but 2020 was different. Luckily speaking can be done virtually – the key is to inform no matter the platform! But as a speaker, I thrive on eye contact and heads nodding. It’s impossible to gauge interest – or disinterest – virtually, so I have to find the way to keep myself engaged, inspired and excited when presenting on a virtual platform.

DSG: What are your thoughts on speaking for money versus as a volunteer? Any advice for someone who’s trying to make the transition?

LB: I think we all have done and need to continue to do pro bono work, but we also need to be remunerated for the services we provide. Doing presentations for free is a great way to practice, get some experience and also exposure, but typically it is a one and done for an organization. I won’t do free more than once to the same organization. Ask if the organization is willing to pay before you accept. Do ask other RDs what they would charge for similar types of presentations. It is also ok to say no.

DSG: You seem like such a positive person. Does anything about speaking get you down?

LB: It’s important to realize that not everyone is going to love you all the time. I did a talk for the sports medicine staff of the Ironman in Kona. Even though it was engaging and informative about nutrition for recovery, there were several members of the audience who called me a shill because it was sponsored by MilkPep for chocolate milk. Not cool. I focus on the victories – getting a standing ovation, the time someone came up after a presentation to invite me to speak in South Africa.

DSG: You’ve spoken around the world and had amazing experiences. Will you share some advice with aspiring speakers who want to emulate your career?

LB: When I was in grad school, one of my advisors told me don’t be funny – people will never take you seriously. Happy to say that I ignored that advice, because I do think humor has served me well in procuring and securing speaking engagements. Perseverance and patience are admirable traits. If you’re rejected the first time, ask why and try again. Constantly evaluate and make it better. Don’t give the same talk over and over again. It will show in your presentation style. If it’s not fun for you, it won’t be for the audience either. It’s all about the sell in your speak and tell!

DSG: Said in classic Leslie Bonci style! Thank you for these great ideas.

For more about Leslie and where and when she’ll be speaking next, visit…

Website ActiveEatingAdvice , Instagram @bncilj , Twitter @lesliebonci, and Facebook @LeslieBonci.

Spotlight on Dietitian Speaker Christine Palumbo

Christine Palumbo went from cheering for her high school and college to cheering on dietitians who want to work in communications. She’s also an energetic supporter of consumers in improving their nutrition habits. Plus she’s the only dietitian speaker we know who’s been a guest on Oprah. Read on as Christine shares her inspirations with DietitianSpeakingGuide.com.
DSG: You’re known for your enthusiasm when presenting. Tell us how you developed your Unique Speaking Platform.

CP: People like to be entertained during a presentation. While I’m an introvert, speaking to a live audience makes me feel alive. I’ve always enjoyed being on stage – during my ballet days, as a cheerleader, serving as a lector. During college I enjoyed doing demonstrations in class and later enjoyed teaching classes in my clinical nutrition positions. It’s important to make a talk enjoyable so that the audience leaves in a good mood.

DSG: What do you like in a speaker when you’re in the audience?

CP: I like a great speaker that hooks the audience right away and reels them in. The first thirty seconds of a presentation need to arouse interest in the topic, otherwise, there’s a risk the audience will be hunched over their phones. I like it when the speaker is authentic, humble and relatable, and the audience learns something and leaves with a smile on their faces. I don’t care for typical keynote presenters; usually they seem overly practiced and canned. A great presentation is like a great movie – when it’s over I haven’t once looked at the time or gotten the wiggles.

DSG: What a great analogy! What about pricing and fees? How do you navigate that aspect of speaking?Dietitian Speaker Christine Palumbo stands behind a podium presenting enthusiastically.

CP: Because every presentation is preceded by time for preparation, I’ve never felt shy about charging for them. After all, I’m delivering a great value! However, there are many instances when it feels like my expertise and ability to educate and entertain is not compensated adequately. Way too often, I’m expected to deliver for little or no compensation. When a cause is near and dear to my heart, I’m willing to waive my fee or charge a token. But I do find it challenging to wring out serious cash from organizations and companies that are being too stingy. When we cannot come to an agreement, I suggest they contact the local university for a dietetic student or a dietetic intern who is looking for speaking experience. I hope they get the message!

DSG: You’re an extremely experienced speaker, I imagine you take almost everything in stride. Does anything surprise you anymore?

CP: About 10 years ago an evaluation took me by surprise. While speaking at the Academy Food and Nutrition Conference & Expo, one of my slides depicted the White House vegetable garden that First Lady Michelle Obama had created. One evaluation read, “Promoting the First Lady as the Chief Nutritionist and showing her photo was inappropriate. I can think of many more appropriate examples of the love of organic gardening and well-toned biceps that would not have been so blatantly partisan. FNCE is not a political convention.” I was and am still stunned as I did not consider the slide political at all, simply a statement of fact. I didn’t voice my approval of it or put it down; I only stated that it was something new.

Dietitian Speaker Christine Palumbo presents to a group of dietitians.DSG: Wow. As Jessica says, evaluations often reflect more about the writer than the presentation, and the negative ones really stick in your mind. Let’s end on a positive note – what’s your favorite compliment?

I’ve had some delightful comments from the public, including “I lost weight just watching her.”

DSG: That’s quite a testimonial! Thank you for sharing your thoughts with our readers. For more about Christine, follow her on her social media: website ChristinePalumbo.com  Instagram @Christine_Palumbo, Facebook @ChristinePalumboNutrition, and Twitter @PalumboRD.

5 Times Speakers Must Speak Up Instead of Being Flexible

If you’ve read A Dietitian’s Guide to Professional Speaking, you know I’m a firm believer in going with the flow and making an impression as a flexible speaker. After giving a fantastic performance, being easy to work with is the next most important way to polish your reputation and be invited back.

The hotel elevator broke? You’ll hoof it up the stairs. The previous session ran long? You’ll tailor your remarks to whatever time remains. Flexibility without complaint endears you to your host, your audience, and especially the person who messed up.

There are a few notable exceptions where you have to either speak up and ask for what you need or refuse a request from your host, even if you’re afraid of seeming demanding or uncooperative. In these specific few cases it’s not just your option, it’s essential that you stick up for yourself, even at the risk of making waves. 

#1: The Situation Will Make You Sick

Your hotel room reeks of smoke and it’s making you nauseous; your salad has something on it that gives you stomach cramps – when something is going to make you ill, it should be super easy to ask for what you need. But the desire to be accommodating and not diva-licious can interfere with even common sense.

If you’re hesitant to speak up, channel your inner caregiver and imagine you’re asking for a friend. With utmost politeness, meet the task at hand. Ask for a different room, or could the kitchen please remake the salad. If at first you don’t succeed, ask to speak to someone else.

Once I arrived at a ballroom to check out the scenario about an hour before an all-day event. I walked to the dais where I would be presenting and realized the placement of the screen meant intense projector light was shining right into my eyes. Light and glare are my migraine triggers, and this was a definite recipe for pain.

I mentioned this to my host who suggested this was a molehill not a mountain. Not wanting to go over her head, I was immediately tempted to just let it go. But I knew that even if I got through the day, there would be hell to pay when the migraine hit. I found the hotel AV staff who figured out a set-up that worked much better.

#2: You’re Going to be Uncomfortable or Distracted

Your success as a presenter relies on giving your full attention to the task at hand, not halfway being distracted by the music in the background or worrying that someone can see up your dress. 

For a panel in a convention center, I walked into the ballroom and noticed the table on stage wasn’t draped. If I sat there in my dress, the audience would have an awkward view. Although my co-speakers encouraged me to just go with it, I knew I’d stress about keeping my legs and knees constantly crossed. I asked to speak with the person in charge who obtained a table covering from conference center staff.

I’m easily distracted by noise, so even soft piped-in background music will distract from what I’m trying to say. I’ve noticed this in smaller hotels where they’re more used to social functions than speaking events, and in restaurants with private rooms. Usually a waiter can turn the music off, but on occasions they tell me it can’t be done, I just ask for a manager. Sometimes “It can’t be done” is code for “I don’t know how” or “I don’t have the authority.”

I’m sure there are situations that can’t be changed. But you owe it to yourself to make the effort and at least a little way go up the chain of command.

#3: It Seems Potentially Unsafe

It’s not an emergency, but it’s a worry. You notice an emergency exit is blocked, someone potentially suspicious is lurking around, there’s a noxious smell of unclear origin. It’s bothering you but you’re not sure it’s important. 

Go ahead and bring it up to your host or staff and let them investigate. Explain you don’t want to ruffle feathers, but you’ll feel better if someone could look into it. You don’t even need them to report back, you just wanted to tell someone. This isn’t demanding; it’s detail-oriented, and sets the stage for a successful talk.

#4: Boundary Violations or Feeling Pressured

Any situation that feels inappropriate or triggers your internal warning system is a situation you should leave. The reason you give is less important than just getting out. You can make an excuse, offer an alternative, or simply say, “I’ve got to go.” If someone else’s feelings are hurt, that’s about them.

Interpersonal boundary breaches can be slippery and hard to spot until you’re right in the middle of them. You often don’t detect them up until the very moment they cross the line. It doesn’t matter how much you’ve agreed to already. Once you realize you want out, it’s time to make your move.  

Going out with colleagues the night before your talk can be a welcome distraction. If you feel pressured to stay when you’re ready to go, it can be tempting to go along with the crowd. Don’t. Either take a stand or just slip out, but don’t risk being grouchy or tired because you drank too much or stayed out all night. 

Meeting with the conference organizer to go over the schedule is routine. When you get to their hotel room and they’re waiting in their bathrobe, Houston, we have a problem. As you walk away, say you must have mistaken the meeting time and you’ll wait in the lobby until they get dressed. Alternately just walk away.

Your number one job is take care of yourself. Anyone who puts that at risk is someone you don’t need to worry about offending, but it doesn’t always feel that way. Your professional side wants everyone to like you. Not just in the sense of wanting to fit in; also because good relationships with peers and people in charge lead to recommendations, referrals, and ultimately more work.

Experienced perpetrators exploit that fact and are ready to take advantage of it, and you. Peer pressure is often easier to deflect than the person who makes you question your own judgment, professionalism or morals. They may try to rewrite history, or tell you you’re in the wrong. I hope this never happens to you. But if it does, please, PLEASE speak about it with someone you trust, someone who can assure you that it was not your fault.

#5: An Unexpected Change You’re Unwilling to Accommodate

Anything that deviates from your written agreement requires a discussion rather than a unilateral decision.

Let’s say you’re scheduled to speak at 1pm and you find out you’ve been moved to 4. You potentially could make your flight, but it’s going to be tight, especially with traffic. You’re tempted to roll with the punches to keep everyone happy, but internally you’re stressing out.

Consider your options to the extent you can. If you’re willing to stay later than planned, check online or call the airline to see if your flight can be changed, and if there’s room on a later flight (if there even is a later flight). If it means spending an extra night, ask the hotel if there’s a room available. Consider talking through your thoughts with a friend or colleague on-site or at home to determine if a) the change is feasible and you’re just annoyed, or b) if it’s actually a no-go and you need to push back.

Once you’ve determined which options you can live with, find your host or the person in charge and ask to discuss the situation privately. Let them know what you’ve learned about alternate travel plans and what they will cost the organization, or explain that you simply can’t take the chance of not making your flight. Stress that you’ll be happy to present at the original time if that’s still an option, and let them know what time you would need their decision.

Hopefully in most situations, it will be clear what route you want to take, and the majority of the time small changes will work out. But you are ultimately the captain of your ship and need to be consulted about things that affect your performance.

There are lots of things you can tolerate as a speaker, and several things you shouldn’t have to. You may be tempted to grin and bear an unsatisfactory situation or “Make it work!” as Tim Gunn would say. But that endangers the whole reason you came. Don’t take a chance on muddling through your talk when something is wrong that can be fixed. If it’s a choice between seeming demanding and doing a bad job, you simply can’t take the risk.

Have you had a speaking situation where you mustered your courage to rock the boat? A time you look back on and wish you had spoken up more strongly? How did it turn out? I’d love to read your experiences if you’ll comment below. And if you have a specific situation you’d like to talk over, send me a message at [email protected] and let’s set up a time to talk.

Presentation Perfect Timing - Foolproof Steps & A Secret Weapon to Always End Your Talks On Time with an image of a woman holding a clock

Keeping your presentations to their allotted time is crucial to your reputation as a professional speaker. It’s too important to leave to chance because it affects your credibility, your ratings and your chance of getting hired.

Whether it’s preschoolers or diplomats, every audience has a limit and eventually resents a speaker who overstays their welcome. You never want to choose between racing to the end, taking extra time, or squeezing out the Q&A to fit in your remarks, because you’ll alienate the crowd, distress your host, and irk any panelists onstage with you.

Luckily you can prevent all of this when you right-size your remarks for any session length.  Use these seven steps and bonus strategy to prepare, plan, and most importantly, end on time, EVERY time.

Pro Tip #1: Clarify Expectations

Before you even plan your talk, find out the time you’ll have to actually speak. Ask your host/the event planner what to expect, such as:

  • Do the sessions typically start on time, or is there usually a grace period while people file in?
  • Are there perfunctory announcements (“housekeeping”) before you jump in?
  • Will you be introduced by an emcee, introduce yourself, or just begin with your speech?
  • Will there be questions from the audience at the end of your session? At the end of the event? How much time is allowed?
  • Is there anything else on the session agenda that you need to expect or allow time for?
    • Introductions of VIPs or officers?
    • Scheduled or unscheduled breaks?
    • Remarks from a sponsor?
    • Giving of awards or thanking volunteers?
    • Handing out evaluations?
    • Anything else?
    • And most importantly, has the time for these things already been accounted for in the session, or do you need to deduct them from your own speaking time?
  • If there are other speakers in the session:
    • What if they run long? Are you expected to compensate by shortening your remarks? Or do they deduct from Q&A time?
    • Will there be a moderator keeping track of time?
    • Can you speak with them in advance or practice together virtually?

You can’t control every variable, of course, but covering what you can in advance leaves your headspace free to handle anything that comes up last minute.

Pro Tip #2: Cover Less, Accomplish More

Even teaching a year-long course, you’ll never cover every detail. It’s even less realistic in a half-day workshop, hour, or even briefer session.

Make your peace with it and prioritize. Choose only the most essential talking points – those you’re known for or like best, the most immediately useful, or whatever you’re required to present.

If you’re not sure which areas to highlight, ask your host to choose. List five topics and ask which three to touch on lightly, or if they prefer you can focus on one.

If they want all the info and you know it can’t be done, don’t get frustrated, get excited! Can you add a second time-slot? Meet again next month? Divide up into workgroups? Just don’t agree to an impossible task and try to make it work.  Imagine your speech is a suitcase. If you stuff it to the gills, there’s a chance of overflow. And no one wants to see your underwear all over baggage claim.

Speaking of things everyone will see…

Pro Tip #3: Streamline Any Visual Aids

Audiences HATE when you don’t cover your material. And how do they know? Because you put it on your slide. Be prepared to cover every single line that you put on the screen, or face the harsh evaluations that tell you how you failed.

The best way to keep the peace? Design your slides to send a general message, not show your entire speech onscreen.  Use images or words that relate to your theme and reinforce your words.

When you’ve made your point, move on without anyone feeling robbed. Include references (or even better – links to your books and other products!) for anyone who wants to learn more.

Pro Tip #4: Allot Time Per Section

I’m sure you rehearsed your speech to see how long the whole thing takes and whittled it down if necessary. Now practice it section by section so you can time each topic, part or slide.

Jot down on your notes or make a separate card that tells you where you need to be at each 10-minute mark, or divide and allot a number of minutes to adequately cover each topic.

Then on presentation day, you can keep your eye on the time and slow down or speed up depending on when you hit your marks. This will also help you pace yourself if you tend to rush or go off on tangents.

Pro Tip #5: Plan to Be Delayed

Plan to have less time to talk than you’re officially given, even with the modifications you’ve already made. Everything takes longer than planned, especially when other people are involved. At both live and virtual events, there are often snafus that deduct precious moments from your time in the spotlight.

Whether you’re speaking in a venue or online, check when you arrive that the agenda is on schedule (or not). If anything has changed, it’s your job to make it work, even if it has nothing at all to do with you.

Be prepared for unexpected but manageable delays by underfilling your time. That way when the host waits a few minutes for attendees to settle, the previous speaker keeps yammering too long, or tech support takes time getting everything online, you won’t be panicking or hurriedly crossing out your notes.

(Note: Significant delays require Plan B. See Someone Stole My Time – Now What?)

Pro Tip #6: Try Out Your Tech

Dress-rehearsals are helpful for ANY live event, whether it’s on-site or on-bedroom. Take every opportunity to run-through the schedule, check your sound, test a new camera, install a new app – everything down to your new slide-clicker – before your presentation day.

You’re trying to eliminate anything that could slow your pace, distract you, or derail you while you talk. You’ve already put in so much time to keeping your talk on track; it would be a shame if something preventable kept you from covering an essential point.

And yes, I know, there will often be glitches you couldn’t foresee – sun flares, auto-updates, your cat threw up in your special chair – but anything you handle in advance can’t drain drops of precious presentation time or throw off your timetable.

Pro Tip #7: Bring A Timepiece

Lots of venues have countdown clocks or timers, and sometimes volunteers to flag you down with hand signals or flash a “Wrap up!” sign. But there may not be a clock where you present, and you can’t assume it’ll have the correct time.

Can you imagine halfway through your talk realizing the clock hands haven’t moved? (Actually happened. I lived through it. But still. Lesson learned.)

With your own clock, watch or phone, you’re in control of where you put it, it’s the same as when you practice, and there’s no chance your volunteer will get distracted and forget to wave. I prefer a timepiece over a countdown app, simply because the most important data for me is the time I need to end. As with everything, use the method that’s best for you.

1 + 2 + 3 + 4 + 5 + 6 + 7 = Success!

There’s one final thing that can interfere with all of this: worrying you’ll be SO efficient that you’ll finish too soon, with excess time to spare. No one will have questions, so you’ll stand there on the stage, alone and super awkward, clasping your hands together, shrugging in a “What do we do now?” gesture. In the perfect silence you’ll get the clear message: everyone’s disappointed.

I suspect this is unlikely. First of all, when was the last time you were upset a lecture ended early? I mean as great of a speaker as you certainly are, everyone else has places to be. But more pertinent, people typically have more questions than time to ask them, so they’ll probably be delighted to have extra Q&A.

But if you’re even a little worried that underfilling and over-planning will leave you on stage with time to spare, you might be tempted to put in extra slides. It’s classic overpacking to make sure you have enough; a reverse kind of stage fright, and equally upsetting.

To help you fight that urge, I present you with:

The Foolproof Secret Sauce of Perfect Presentation Timing

All you have to do is plan and prepare one (or more!) secret things – i.e. they aren’t on the official agenda – to keep in your back pocket that no one will miss. For example:

  • A true story from your life that reiterates your major point
  • A funny anecdote that relates your topic to current events of the day
  • An invitation for an audience member to role-play a situation with you, or with another participant
  • A demonstration of how you’d do something you talked about
  • Lead the audience in an experiential activity
  • A case-study where you describe a situation and audience members share how they’d handle it based on what they learned from you today
  • Pair off and discuss a topic you assign, or exchange emails with your neighbor and agree to recap in a month on how you utilized this information
  • Breakout groups to each solve a different problem and report back their ideas
  • Ask audience volunteers how they’ll take the info presented today and use it back at work
  • A surprise presentation for your host or someone in the group, or a raffle of your book or product
  • A game of charades or pictionary using prompts related to your topic
  • A jeopardy or trivia game related to your topic (always nice to bring prizes)
  • A special poem or reading or demonstration of your special talent

or anything else – LITERALLY anything else – that won’t be missed if you don’t have time. If time is short, you just exclude it, and no one ever has to know.

That way if you need to fill some extra time – unlikely as it is, but you really never know – instead of feeling stressed you’ll feel excited to reinforce your message with the extra activity and end your session on a high note.  Who knows, maybe you’ll plan such a meaningful or fun activity that you’ll decide to plan it in to your next presentation! 

I’d love to know how you’re doing with timing, and what you come up with for your secret bonus activity. Let me know in the comments below.

And if you do better with one-on-one advice, email me to set up a time that we can talk.

Jessica Setnick is the author of A Dietitian's Guide to Professional Speaking: Expert Advice for Pitching, Presenting & Getting Paid

Overcome Your Fear of Public Speaking - Steps to Vanquish Stage Fright Forever

If you’ve read A Dietitian’s Guide to Professional Speaking, you know there’s a difference between anxiety that inspires and paralyzing stage fright.

Nearly every professional speaker I’ve talked with – even the incredibly experienced ones – describes some kind of adrenaline rush before and during presenting.

Sometimes it hits the night before a presentation, or right before you take the stage, and although it can be distracting and even uncomfortable (for me it’s super sweaty armpits and wishing I stayed home), it’s a sign that your body and mind are gearing up for the event.

Alternately, many newer speakers have described feeling petrified to speak – not anxiety before presenting, but an actual dread of public speaking that paralyzes them before they even try. And most “advice” I’ve seen is worthless – “forget the audience is there,” “practice in the mirror,” “drink a glass of warm water” (???) – because it’s not only generic, it doesn’t get to the root of the issue.

Instead, try my 6-step process to get you to the podium. It won’t make you not nervous, but it will get you through it.

Step One: Connect Physical Reactions to Success

There are really two parts to this step.

Part A is to recognize that you won’t be able to totally control your body’s physical reaction to pre-presentation (or really any) stress. In other words, all the meditation in the world, and even beta-blockers, can only do so much. Your physical and mental symptoms are part of the package that comes with putting yourself out there in front of other people.

Does that mean you have to be in pain? Not at all. If the thought of speaking or speaking itself causes you migraines, dissociation, debilitating thoughts such as overwhelming obsessions or suicidal urges, or anything that’s not even half that bad, make an appointment with a sports psychologist and a psychiatrist to describe your symptoms and hear their take on what strategies they recommend.

If your physical and mental symptoms are more along the lines of uncomfortable – distracted, sweaty, elevated heart rate – your basic fight-flight-or-freeze reactions – consider them (as hard as this sounds) to actually be part of what makes you a success.

That’s right – How would you do if you felt the same way taking the stage as you do lounging at home, watching tv in your jammies? You have trouble summoning the oomph to get up and make a snack; how are you going to captivate your audience, keep them engaged, and drive your message home?

So Part A, accept that the stress/adrenaline combo (up to a point, see above) is actually a crucial part of your speaking success.

Part B, now separate your stress response from your belief that you’re not prepared.

What I mean by that is whatever you think your stress is telling you – Something bad is going to happen, I’m not prepared, This was a terrible idea – is not true.

The only thing stress tells you is that you’re stressed. Only. Everything else is a fiction that comes from your/society’s association with stress as a problem, as something to avoid or as evidence that something’s amiss.  As in, “If I were prepared, I wouldn’t be stressed,” or “If this was a good idea, I wouldn’t feel so stressed out about it.”

The fact is that you can feel stressed about both good choices and bad (and I won’t even get into whose judgment that is), just like you can feel perfectly fine about empirically bad decisions. Your stress is not proof you’ve done anything wrong.

I mean if your stress is just a problem with preparation, then reviewing your notes would make you feel fine, right? Since that doesn’t solve it, that wasn’t the issue.

Combine A and B and you get to the point where you simply accept stress (and the personal cocktail of symptoms it mixes up just for you) as a part of the plan. “Yep, I’m stressed,” or “Yep, this is what my body does before I present.”

Once you accept it, of course you can also plan around it.

I always decline invitations to hang out before presenting because I know I’ll be a head case who can’t follow a conversation. I ask an understanding colleague or a hotel staff person to help my find the right room because I get really turned around. And I ALWAYS wear a professional top with my suit because unless the room is sub-zero (and sometimes even if it is), I’m going to sweat so much that I’ll need to lose my jacket.

Knowing you’ll get stressed, accepting it and planning for it doesn’t mean that you’ll be comfortable. But you won’t add to your discomfort with false interpretations.

Step Two: What Speaking Glitch Worries You Most?

Answer this question: What’s the worst that could happen while you’re giving a speech?

If your answer is something that could actually happen –

  • I could stumble over my words
  • I could forget what I wanted to say
  • Someone might disagree with me
  • I could embarrass myself in front of my colleagues

– you’re on the right track.

(If it’s completely unrelated to speaking – a tornado could hit the building, something bad could happen to my kids while I’m away – this method won’t work. It may be a matter to take up with your therapist or trusted support person. Although I’m glad that thinking about speaking helped you identify this underlying source of distress.)

Step Three: Plan Ahead for Speaking Glitches.

Once you find your answer(s) in Step One, accept that one or more of those things is going to happen. It just is. It may have already. And hey – you lived through it. 

You’re not trying to be a robotic speaker. You’re a person with quirks and flaws and occasionally a missing slide. That’s part of being a speaker and it’s simply something you have to accept.

You may feel silly thinking about your answer – I mean stumbling over your words is really no big deal, right? Probably every speaker’s done it, and lived through it, and you will, too.

But just because it seems petty or even inescapable, don’t try to talk yourself out of it, because this silly-seeming fear is only the gatekeeper that scratches the surface and gets you ready for the deeper dive that’s coming next.

Before we go there, let’s plan ahead for any snags you anticipate.

  • If you’re worried about forgetting your talking points, make a notecard titled “MOST IMPORTANT POINTS” to keep in your view, or if you can’t bring notes, create an acronym that helps you remember.
  • If you’re worried about running out of time, review this article on Presentation Perfect Timing.
  • If you worry you’ll have a coughing fit, work a five-minute self-reflection exercise into your material that you can plug in when you need to take a break to cough it out.
  • If you’re worrying about an emergency or a heckler, review those chapters in A Dietitian’s Guide to Professional Speaking.

And so on. Once you’ve got your practical solutions on board, it’s time for the next step.

Step Four: What Are You REALLY Afraid Of?

Take your first answer(s) a step deeper: What if you do stumble over your words? Forget what you wanted to say? Get a bad evaluation? What could happen next?

You have to really dig in here, listen for the answers that are buried deep, because we’ve already established that this surface fear is probably no big deal.

What are you really worrying about?

  • No one will like me?
  • I’ll lose my job?
  • I’ll lose credibility in my field?
  • I’ll go broke?
  • Everyone will know I’m a faker?

These deeper answers are existential – they’re things that feel REALLY scary, because they threaten your livelihood, your security, your career… even your identity.

How do I know there’s something there? Because the simple things aren’t really scary. You already know you’ll live through minor glitches. If it’s scaring you from speaking, there’s something else behind it.

Try to identify your existential fear. You’ll know you’ve found it when it hits you like a ton of bricks. It might surprise you, or maybe not.

One of my workshop participants answered Step Two with his fear of being wrongly accused of plagiarism. That struck me as no big deal. I mean it could happen, but what are the chances? And once he pointed out he hadn’t plagiarized (Step Three), the situation would be over, right? WRONG.

In Step Four I found out this had actually happened to him. In his very recent past he had been unjustly accused of plagiarizing information for his presentation slides at a professional conference. And it had been INCREDIBLY distressing because not only was he wrongly accused, his accuser was a friend and colleague who did not accept the fact she was wrong, really made him miserable, and threatened to expose him as a fraud and sabotage his career.

Step Four revealed that his ACTUAL fear was of endangering his professional reputation. His family depended on him financially. If he were exposed (wrongly or not) as a fraud, he would be ruined and lose his livelihood. OBVIOUSLY he didn’t want to present in public again.

Once you allow yourself to identify this genuinely terrifying fear, take it to the next step.

Step Five: Detach Performance Anxiety from Existential Dread

They key to Step Four was accepting that your existential fear of public speaking is something REALLY scary. No one wants to ruin their life, lose their job or be hated. If you could protect yourself from those things by never speaking in public, that would be a small price to pay.

But Step Five may be even scarier, because it means accepting this equally terrifying fact: you can’t protect yourself from those things, not by never speaking and not by anything else.

You read that correctly. There’s no way to guarantee that your super scary fear isn’t going to come true.

[I predict right now you’re thinking, “Thanks a lot, Jessica, I thought this article was going to help, not confirm my greatest public speaking fear!” – but hear me out…]

Those terrifying things may happen, they may not. BUT IT WON’T BE BECAUSE YOU GAVE A SPEECH.

In other words once you accept that not everyone will like you, not everything will work out, and not everything is perfect, you free yourself from tying those outcomes to public speaking.

Accepting you have no control over other people’s behavior – or anything existential – is brutal. But it means you CAN stop attributing those outcomes to speaking in public.

Don’t believe me? I can prove it. If your fear is that you’ll lose your job if you say something wrong in a speech, consider that you might lose your job if you continually refuse to present.

If your fear is that people won’t like you, let me assure you that people (hopefully not many, but some) already don’t like you.

In the case of my workshop participant whose fear was being wrongly accused or taken down by a colleague, that definitely could happen. But it could also happen if he wrote a book, an article, or did an interview. Not speaking doesn’t eliminate the possibility of being accused, criticized, or even slandered.

I want to say take your time with Step Five, really marinate in accepting that public speaking is not the root of your fear, that it’s really about your identity and self-worth, your knowledge that the world is not always safe, or the fact that life gives no guarantees.

But since that’s so uncomfortable, I’ll let you dip lightly into reality, then quickly move on to the last step.

Step Six: Create Your Stage-Fright-Busting Mantra

The final step – the one you’ll come back to again and again – is creating a mantra to use whenever your stage fright rears its ugly head.

What should this mantra contain? That’s up to you.

It can be a Bible verse, motivational quote, affirmation, supportive message from yourself or a loved one… anything that contains these qualities:

  • It’s true.
  • It’s supportive.
  • It’s overarching, meaning it applies to more than just your one worst fear.

Your mantra should not:

  • Deny reality. “I will do a great job and everyone will like me,” is no good.
  • Minimize your fear. “No one is going to accuse me, that’s silly,” would not be a fit for the example above.
  • Shame you, e.g. “Stop being ridiculous and get on with it!”

Here are some examples of pre-made mantras that fit these criteria:

“I can do all things in God who strengthens me.” – Philippians 4:13

“I’m a grown, competent person. I’ve handled everything that happened so far, and I’ll handle whatever happens next. (Even if handling it means throwing a tantrum alone in my bed.)”

“I will try to learn from each experience, even those that feel unpleasant. I know that other people’s reactions to me say more about them than they do about me. My family loves me no matter what happens today.”

“If you’re never scared, embarrassed or hurt, it means you never took any chances.” Julia Sorel

“Fear not, for I am with you; be not dismayed, for I am your God; I will strengthen you, I will help you, I will uphold you.” – Isaiah 41:10

“God, grant me the serenity the accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.” – Reinhold Neibuhr

You can also craft your own that is specific to you and your needs.

If you’ve made it to this point, well done! It’s a lot of work to actually find the source of your stage fright and debunk it. There are no guarantees it won’t turn up again, in fact it’s more likely than not. But next time, you’ll know how to comfort yourself that you’ll also be okay.

If you’re willing to share, I’d love to know the mantra you’ve created or have chosen to use. Share with me in the comments below. And if you’re struggling at all or just do better with things in a one-on-one session, send me an email at [email protected] and let’s set up a time to do it together.

Jessica Setnick is the author of A Dietitian's Guide to Professional Speaking: Expert Advice for Pitching, Presenting & Getting Paid. She's presented hundreds of times to thousands of people and still gets nervous every time.

 

Unique Speaking Platform Makeover: From Drab to Fab

Last year I gave a workshop based on A Dietitian’s Guide to Professional Speaking to my local iaedp chapter of eating disorder professionals.

I intended to focus on creating fabulous Unique Speaking Platforms, but it turned out that most of the attendees were struggling with stage fright, so we started there.

Recently I got this email from one of the participants, Jamie English, who gave me permission to share her story.

“You might remember helping me come up with my USP at the speaking training you did last summer. I had been asked to present and was scared to death. I walked away with a great USP and did the presentation 6 months later.

I printed off my fun USP and my original boring bio and offered both to the person introducing me.

She read the fun one, and I knew it was a hit when someone came up afterwards and introduced herself as a Gryffindor!”

Curious about the before and after? Of course!

Here’s where she started:

“Jamie English, LCSW-Supervisor (Licensed Clinical Social Worker Supervisor) has been in private practice since 2013. She specializes in eating disorders, body image, and trauma. She is EMDR Certified (and a Consultant in Training). In addition to using EMDR, she also uses Emotional Transformation Therapy (ETT) and Sandtray Therapy (which is not just for kids).

She received her bachelor’s degree in Social Work from Abilene Christian University in 2000, her master’s degree in Social Work from Stephen F. Austin State University in 2006. She has been an LCSW since 2010. In addition to providing clinical social work in her practice, she also enjoys supervising social workers who are working toward their clinical license.”

As you can see, Jamie did everything right when it comes to describing her credentials blah blah blah. But can you imagine someone introducing her from the podium at a big event? Half the audience checked our before the first paragraph was over.

There’s no disputing Jamie’s qualifications. But what will an event planner see in this bio that will move Jamie to the top of the pile of proposals? Nothing. There’s nothing to make attendees want a front-row seat in this session, and that’s what event planners look for.

Brainstorming the Unique Speaking Platform steps with a partner, Jamie transformed that ho-hum bio into this fabulous USP:

“Information junkie Jamie English drank the diet Kool-Aid so long she didn’t realize it was making her miserable.

Now a Licensed Clinical Social Worker and Harry Potter nerd, she presents to people like her who know there has to be a better way. She hopes to help you find and embrace your authentic self (even if you’re a Slytherin like her) so you can ditch the diet culture for good.”

No wonder the organizer chose to read this USP!

In far fewer words, you get a MUCH better feel for the type of speaker Jamie is – irreverent, self-deprecating, easy to relate to – and what she brings to the table. Hired!

Now it’s your turn. Are you ready to revamp your tired bio into a USP that gets you hired?

Get in touch and let’s set up a time to talk.

Making Dollars and Sense of Nutrition News: Spotlight on Dietitian Speaker Neva Cochran

Dietitian Speaker Neva Cochran says Being paid has become more the norm than the exception.

Combatting nutrition misinformation is dietitian speaker Neva Cochran’s cup of tea. Read on as she shares with DietitianSpeakingGuide how she infuses media communications experience into her presentations.
DSG: You’re such an experienced speaker, it’s hard to picture you starting out. Tell us your origin story.

NC: I was the first dietitian in a new hospital where the staff were excited to have a nutrition expert devoted to patients. They invited me to speak to the Breathe Easy Club for chronic pulmonary disease patients, then cardiac rehab and diabetes groups, Internal Medicine staff, an ICU nurses training workshop, a cardiovascular nurses’ seminar, and others. As I became known in the area, I was invited to present to students at the two neighboring universities and to a variety of community groups.

DSG: How did you settle on your Unique Speaking Platform?

NC: It depended on the work I was doing and interests I had at the time. I became a state media representative for the Texas Academy of Nutrition & Dietetics, and that led to my first professional presentation to colleagues, “Moving Your Media Message” at the 1986 Texas Academy Conference. That created more opportunities to speak about dietitians working with media which continued after I became a national Academy spokesperson. Combatting nutrition misinformation is a topic I’ve been passionate about over the years, so I keep updating it. I’ve had three distinct presentations: Nutrition: Sense and Nonsense; Nutrition News You Can Use: What’s Hot, What’s Not; and Eating Beyond the Headlines: Sorting Evidence from Emotion.

DSG: How did you transition from volunteer to paid speaker?

NC: The first presentation I recall being paid for was about 10 years into my career at another state Academy’s conference. I don’t recall the amount, but they offered it to me as the standard rate they paid speakers, and I accepted. That set the stage for being paid for presentations to state Academy groups, but I still presented without compensation for local dietitian and other community groups. Over the past 10 years, being paid has become more the norm than the exception. Once I began consulting with food, nutrition and agricultural organizations, they were willing to sponsor me to speak before professional audiences. Now I’m comfortable asking to be paid because I have a track record of success and am well-known as a good speaker.

DSG: Do you have any advice about charging for a dietitian who hasn’t gotten the hang of it yet?

NC: My go-to colleague for pricing advice shared his thoughts with me about getting paid adequately for speaking. When he’s offered an honorarium or fee less than he believes is appropriate, he tells the meeting planner, “That’s the fee for an entry-level dietitian. I’ll help you find one.” If they really want HIM and not just any dietitian, they will rethink their fee. My advice to new dietitian speakers (and I just had this conversation with one last week!), is to remind them that the organization is not just paying for them to regurgitate facts and information. They are paying for your knowledge, reputation and ability to inspire an audience in their field of expertise. They have to think beyond just an hourly rate to the value their presence on the program brings – things like drawing in attendees and lending credibility to the organization putting on the conference.

DSG: Yes! There’s much more than just the time on stage. The other side of the coin is delivering the value to back up that fee. When you’re in the audience, what differentiates the excellent speakers from the so-so?

Dietitian Speaker Neva Cochran films a cooking demo in her kitchen.

NC: The ability of the presenter to capture the attention of, engage with and keep the audience’s attention. Might I even add, entertain them! Telling stories about your own experiences and those of other RDNs or clients (of course, observing HIPAA regulations!) helps bring a topic and concepts to life. In addition, really knowing your topic and being able to deliver it in a confident and relatable way is essential. Finally, fielding questions well is crucial.

DSG: That’s a great subject right there – how do you handle questions from the audience when you don’t know in advance what they’ll ask?

NC: I make sure I know my topic really well so that I can answer most any question about it, and my media training helps me define the most important information and distill it down to the key messages.

DSG: You seem to be ready for anything. How do you handle when things go wrong?

NC: Travel delays even within the state can be an issue. I’ve become adept at walking in right at presentation time and getting started. Audiovisual problems are the most common – audio from another session coming through the speakers, projector incompatibility, video won’t play, there’s no screen to project onto. Once in a restaurant I took a painting down and projected onto the white brick wall. I just persevere and make it through.

DSG: What has been your most memorable speaking engagement?

Professional Dietitian Speaker Neva Cochran presents to the Texas Woman's University commencent

NC: I was so honored to be invited to be the commencement speaker for the Texas Woman’s University College of Health Sciences in May 2016. My topic was “Make Opportunities, Take Opportunities, Walk through Fear.”

DSG: Wow, a true career highlight, and what an inspiring title. Thank you for sharing your path with us.

Have you heard Neva Cochran speak? We’d love to read your comments below.

To learn more about Neva, visit www.NevaCochranRD.com.

Follow Neva on Twitter @NevaRDLD, Facebook @NevaRDLD, Instagram @nevardld, LinkedIn @NevaCochran, and YouTube @NevaCochran.

Recipe for Presentation Success: Spotlight on Dietitian Speaker Liz Weiss

Dietitian Speaker Liz Weiss says People can only absorb so much. Focus on what you really came to say. More from Liz in this week's speaker spotlight at dietitian speakers dot com.

Dietitian speaker Liz Weiss blended culinary training with a love of family meals into a smooth speaking career. But there have been a few lumps in the batter. Read on as DSG gets the scoop.
DSG: You have a great reputation as a dietitian advisor on family-friendly recipes. How did you develop that niche?

LW: Family nutrition and family meals are the topics I’m most excited about as a dietitian, so I created my niche in the family nutrition space by utilizing every form of media I could think of – a blog, cookbook, podcast, coloring books and presentations, both to consumers and professionals. I cover the benefits, barriers and strategies for making family meal-time happen more often. My other expertise is in the world of the culinary arts. I’m a graduate of the Cambridge School of Culinary Arts in Cambridge, Massachusetts, and I love cooking. I give a lot of cooking demonstrations on television and videos that are broadcast in doctors’ offices, and my signature professional workshop is How to Give a Culinary Demo, including do’s, don’ts, and how-to’s. Blending these two topic areas into all areas of media and speaking is very rewarding. It’s a lot of fun but it’s a lot of work, too.

DSG: Knowing how to charge for presentations isn’t intuitive for lots of RDs. How do you make your decisions about fees?

LW: Charging for giving a lecture really depends on who the audiences is. If I’m speaking to a group of dietitians, say at an annual dietetics conference, that’s going to be a different fee compared to, say, giving a lecture to a group of parents at a pre-school. Therefore, the first question I always ask when I’m approached to give a talk is, “What’s your budget?” Sometimes a school district or pre-school or cooking school might already have a budget for speakers, and it’s either you take it or you leave it. But in the example of the dietetics conference, I might not even expect to be paid by the conference. I’ll bring in an organization that I’ve teamed up with, for example the National Cattleman’s Beef Association, and when I’m pitching myself, I’ll include that I’m on that organization’s speaker’s bureau and they’ll cover my fee and my travel expenses.

DSG: It sounds like you’re really comfortable with the process. Any advice for a newer dietitian speaker who’s still working on their pricing strategy?

LW: There are certainly different ways to get into it. It really depends who you’re talking to, whether you have a sponsor, and what are the other kinds of value that you’re looking for at this stage in your career. Start with, “What’s your budget?” and go from there. Sometimes you want to give a talk in your local community because you’re trying to build your business and your reputation, so even if they only offer a nominal fee, it’s going to be worth it to you because there’s another kind of value. If you’re speaking to a group of dietitians at an annual dietetics conference, there are other kinds of value to giving the talk – building your brand, gaining more clients, gaining more customers. You always have to weigh that in.

DSG: You and Jessica have that in common – looking for value beyond the financial transaction. Now let’s turn the situation around. When you’re in the audience, what qualities do you like to see in a presentation?

LW: Three things. I always like a presentation that’s framed more like a story. Storytelling is so much more interesting than just sharing facts, figures, graphs and complicated slides. I much prefer getting a story, hearing about patients, hearing stories from patients, hearing success stories, hearing stories from the road. I was recently at a really interesting presentation about pork: how pork is raised, how pork has changed over the years, sustainability. What I loved about the session is that the person giving the presentation was a farmer, not a scientist. That personal element made him relatable. And I thought, “This guy’s really the expert because he’s the farmer and he lives this every single day, personally and professionally.” So, weaving in your stories, letting people get to know you and your work is really important because we want to make our talks relevant and reliable.

The second thing is it’s fun and interesting to break things up, so you’re not just showing slide after slide after slide. I like breaking things up perhaps with some video or interesting Q and A, sharing with the audience, or just really fun visuals. You just don’t want to be boring people with too many slides.

That’s my third thing that makes a good presentation: minimal slides. As dietitians, we want to get every fact and figure across to our audience, but people can only absorb so much and there’s nothing more annoying than a slide that’s got tiny, tiny print on it. Researchers are notorious for showing those tiny graphs, and in the time it takes an average person to read it and understand it, they’ve moved on. You really can’t emphasize it enough. If you’re going to have slides, you’ve got to have the right number and they’ve got to be easy to read. So, keep the slides to a minimum and focus on what you really came to say. That’s what makes a good presentation.

DSG: So you know what you like and don’t like in other speakers. How do you implement those three things when you’re on stage?

Dietitian Speaker Liz Weiss

LW: In How to Give a Culinary Demo I talk about cooking on television, and I talk about bloopers, because those stories weave in a personal perspective. In a presentation on the benefits of family meal-time, I’ll frame it as a story, weaving in my personal perspective as well as other people, so it’s not just “Here’s what research shows.” What was it like when I was growing up? What was it like when my husband was growing up? What was it like when I was raising my boys? What kinds of feedback do I hear about from my blog readers and my online community? Weaving in all those personal answers and anecdotes gives life to the research that shows when families eat together, they X, Y and Z. Research is important, but I also want to give the audience the practical piece, and then shake it up and have some fun.

DSG: Speaking of stories, tell us a juicy one about a memorable presentation.

LW: Well. I had a snafu once where I was traveling from Atlanta to, I believe Minnesota, and I was speaking at the annual conference for the American School Food Service Association. I was giving the keynote, and I was speaking first thing in the morning. I had a connecting flight from Atlanta through Chicago to Minnesota, and I got stuck en route. I was on the last flight out of Atlanta – this is the night before the presentation – and my flight from Chicago to Minnesota was long gone. I had to sleep at the Chicago hotel airport and get up in the morning, fly to Minnesota, hop in a taxi and hope and pray I was going to get there in time. I barely made it. I can remember literally changing my clothes in the back of the taxi, pulling up pantyhose, because we all wore pantyhose back then, and running in to the venue. I don’t even remember a lot of what happened, but I remember very clearly, I was wearing an orange jacket, because when the curtain opened and I looked out, first of all there were a thousand people in the audience, and secondly the backdrop behind me was orange, so I basically blended right in! I was so rattled. I don’t know how the talk even came out, I just made it happen.

DSG: You are a true professional if you can give a talk under that scenario. Anything you do differently now, based on that experience?

LW: Definitely. First of all, I had no idea how many people were going to be in the audience because I never even asked. Sometimes we get so caught up in everything – we’re so busy – we don’t ask those basic fundamental questions. Had I known I was going to be on a giant stage with a thousand people, I might have asked a few questions, and I probably wouldn’t have taken the last flight out of Atlanta. Never take the last flight out and never travel the same day! So that was a big snafu. When it comes to planning, give yourself plenty of breathing room. Your presentation will be so much better because you won’t be putting your pantyhose on in the back of a taxi.

DSG: Oh Liz. Talk about lessons learned the hard way! What about evaluations? Do you have a memorable one, or any advice on how to handle a negative evaluation?

LW: Once I did a session at FNCE with another dietitian on how to give a culinary demo in person or on television. We both showed some clips of us doing cooking demos on TV. My co-presenter’s clip was a pretty big deal – a high-profile segment on a major TV network. I loved it. I thought she just knocked it out of the ballpark. Then when the evaluations came in, someone criticized her for having a French manicure. Something like, “If you’re doing a cooking demo, you shouldn’t have nail polish on.” It just goes to show you that people will be critical of you no matter what. You can be the best presenter, the most professional ever, and you’re always going to get one or two negative comments and you have to let go because people are people. People have opinions and you just have to do the best you can do. And certainly, if you were getting lots of comments like “she wasn’t prepared” then you’d want to reflect and change and learn from that. But you’re always going to get a few snarky comments and you have to just move on. Move on. Move on.

DSG: It’s great for our readers to hear that even as experienced as you are, it’s not all a bed of roses. What do you think is the biggest challenge for dietitian speakers overall?

LW: I think the biggest challenge is always how to take this huge body of information and then just narrow it down to 45 minutes, which is often how much time you have to speak, because you should always leave time for Q and A. So how do you take all of this material and streamline it? That to me is always the hardest part about giving a presentation. There are just so many directions you can go in. Another big challenge is really keeping the slides to a minimum. Because if you’re giving a 60-minute lecture and you have 60 slides, you’ve got a problem. You really have to time it out. My pet peeve is, whether I’m sitting on a webinar or listening to somebody in an actual session, if those slides and that presentation does not time out correctly, then I say to myself, that speaker is not prepared. That speaker didn’t time it out, practice to go over it. And when that happens, and the speaker is frantically now rushing through those slides or skipping slides and it starts to feel very frantic, then to me, that’s a big distraction. And it’s really unprofessional. Practice makes perfect, practice many times. Time it out. If you’re doing a webinar, type up a script, you can always go a little bit off script, but you have it in front of you and you know exactly what you’re going to say. You’re going to stay on target, stay on message, and you can stay on time because people’s time is really valuable. And so you need to respect that.

DSG: That’s great note to end on, THANK YOU for sharing all this great advice.

Have you heard Liz present? Share your thoughts in the comments below.

Want to invite Liz to your next event? Contact her through her website, lizshealthytable.com.

Connect with Liz through her Facebook @LizsHealthyTable, Twitter @LizWeiss, Instagram @lizweiss, Pinterest @LizsHealthyTable, YouTube @LizsHealthyTable, and listen to her podcast @LizsHealthyTable.

You could find her products linked here: https://www.lizshealthytable.com/cookbooks/ 

 

Something to Toast About: Spotlight on Dietitian Speaker Ginger Hultin

Dietitian Speaker Ginger Hultin says Learn and grow from each experience - the postive and the challenges.

Ginger Hultin pours her many interests into a full-bodied blend of Dietitian Speaker, writer and future sommelier. Read on to hear what she spilled in a conversation with DietitianSpeakingGuide.
DSG: You have expertise in several different areas. How does that play out in your speaking career?

GH: It’s a combination of what I know best, what I’m passionate about, and what I know my audience wants to learn. Lately that includes some nutrition education, like vegetarian and plant-based diets, nutrigenomics and nutrition related to cancer, plus some professional development topics, like how to get more active on social media.

DSG: Is there anything that makes or breaks a presentation for you?

GH: I think that timing is absolutely key. If a presenter keeps saying, “I’m going to skip this” or “I’m going to go fast now because I’m running out of time” it minimizes their talk. Speaking well is all about being prepared and being confident. Own your material and your stage.

DSG: That’s a mic drop quote right there! Jessica’s going to flip when she reads this; she’s OBSESSED with speakers ending on time.
Have you always been confident as a speaker?Anti-Inflammatory Diet Meal Prep 6 Weekly Plans and 80 Plus Recipes to Simplify Your Healing by Ginger Hultin. The book cover shows rectangular dishes of meal ingredients.

 

GH: I definitely love public speaking, but I remember being very nervous before the first few talks I gave. The only way to get more comfortable is to practice. I’m happy to say now that I don’t get nervous at all – I just have excited energy.

DSG: How else has your speaking evolved over time?

GH: I learn SO much every time I speak. I ask for feedback and I read my evaluations. I suggest speakers take each opportunity to learn and improve their skills. Feedback is a gift and you can always gain more skills to make you a better speaker. The life lesson is to embrace the dynamic challenges that speaking offers and learn and grow from each experience – the positive and the challenges.  Something that’s helped is remembering to remain flexible.

DSG: Yes. This is another thing Jessica will totally agree with – the importance of remaining flexible so you can handle unexpected glitches. Have you ever had a speaking situation you couldn’t have predicted that you had to manage on the fly?

GH: Recently, an organization had asked me to send them my presentation in advance but it wasn’t loaded correctly at the event. I thought I was going to start hyperventilating! With minutes to go before the start time, we got it going correctly.

DSG: Crisis averted! Tell us the other side of the coin – something that makes the stressful moments worthwhile.

GH: I just love getting feedback from my audience. This just came in via email and it makes everything worth it to hear this kind of message: “Thank you so much for your talk. It was truly one of the best sessions I went to both in content, expertise, and speaker presence.”

DSG: What a great combination of compliments. Cheers to fabulous evaluations!

Have you heard Ginger Hultin speak? Share in the comments below.

Planning an event and want to hire Ginger? Contact her through her website,  https://champagnenutrition.com.

Connect with Ginger on Facebook, Instagram & Pinterest @champagnenutrition, on Twitter @GingerHultinRD, and on LinkedIn @GingerHultin.

From Fearless Feeding to Fearless Leading: Spotlight on Dietitian Speaker Jill Castle

Dietitian Speaker Jill Castle says There's an Art to Speaking. It's a craft to be honed.

Jill Castle’s recipe for speaking success? She mixed her expertise as a children’s hospital dietitian with her experiences as a mother of four, folded in a heaping helping of top-notch communication skills, and blended it all into books, courses, a TED talk, and a podcast. Read on as DietitianSpeakingGuide.com interviews our first Spotlight Speaker!
DSG: Tell us about the evolution of your Unique Speaking Platform.

JC: My speaking platform reflects my perspective on childhood nutrition on a larger, thought leader level as well as in micro-expertise areas. The Nutrition Prescription for Healthier Kids, which I presented at TEDx, is my signature talk, introducing what I call my “trifecta” of child feeding principles. My workshops and breakouts take thFearless Feeding: How to Raise Health Eaters from High Chair to High School By Jill Castlee main concepts of The Nutrition Prescription to a more experiential and specific level. For example, Nourished: A New Model for Raising Healthy Kids takes a deep dive into the same trifecta in either a half- or full-day workshop. My breakout sessions include the trifecta in the context of a specific topic update, like Attention Deficit Disorder or Avoidant Restrictive Food Intake Disorder. And even when presenting on nutrition communications and speaking, I always weave in examples related to child feeding.

DSG: Pricing and payment are uncharted territory for dietitians starting to give talks. Do you have any advice for making the move from volunteer to professional speaker?

Dietitian Speaker Jill Castle

JC: I think with anything around asking for compensation, you need to wrap your head around a few things: what feels like a right price for the effort and expertise; what would be too low and not worth it; and what the market will bear. Then you make a decision to ask for what you want (and promise yourself you won’t back down). Prepare yourself for a “no” and be okay with that. For me, I initially wanted the experience of presenting, and that was worth doing my first one or two or three without compensation. After that, I charged something I felt reflected my value, and I worked my way up to my current rates. Understanding what speakers outside of healthcare get paid can help you move forward with your fees.

DSG: What inspires you as a speaker?

JC: I think there’s an art to speaking. It’s a craft that should be honed and worked on, from your style of presenting to how you connect with the audience and the stories you tell. My goal is to be a speaker who can make the audience sit on the edge of their seat, have an Aha! moment, and leave ready to take action. I think this requires being fearless with your thoughts and weaving stories into presentations so that the research/techniques/tips come alive. I watch TED and TEDx talks to get inspired.

DSG: What experiences as a speaker have forced you to learn and grow, whether you wanted to or not?

Eat Like a Champion by Jill Castle is pictured. The book cover shows four teen athletes dressed in their uniforms.

JC: Early on, I had a situation where my slides didn’t work, so I had to go solo and mostly by memory. It was a good lesson on not only knowing your stuff, but your talk structure and how you are moving the audience to transformation. Fortunately, most of my evaluations have been good, but like most of us, I focus on the negative ones! I’ve learned over the years that you cannot please everyone, and when you choose to put your own ideas and thoughts out there–particularly when crafting your thought leadership–you are open for criticism. I think you have to grow a thick skin and be convicted in your ideas. I think the biggest life skill I’ve learned is how to connect with any audience through storytelling. I’ve always inherently been a storyteller in my one-on-one practice, but to bring stories to the stage is an art I keep working on. When you tell stories, particularly personal ones, the vulnerability connects you with the audience deeply and they become more invested in what you have to say, they remember you, and they take the actions you want them to take. I love when people come up to me later and tell me their stories or ask questions about my stories! It’s truly changed the way I speak, and I’ve learned to mine stories from my own past and my interactions as a dietitian to enhance my messages.

DSG: It’s so eye-opening to hear that even as an accomplished speaker you’re still trying to learn and grow. Jessica is going to love what you said about vulnerability connecting you with the audience – she often says that one of her big surprises as a speaker is the more she shares of her authentic (and authentically imperfect) self, the more enthusiastically people respond. THANK YOU Jill for sharing your path with our readers.

Have you heard Jill present? We’d love to read your comments below.

Interested in booking Jill for your next event? Visit her speaking page or email her directly at [email protected].

Follow Jill on Twitter @pediRD, Facebook @TheNourishedChild and Instagram @i.am.pediRD, and on her podcast, The Nourished Child.

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