Spotlight on Dietitian Speaker Alexandra Caspero
Alex Caspero is a Dietitian Speaker who knows how to pivot. From growing her speaking niche to adapting to covid life, read on for her take on professional speaking and why it’s good to feel uncomfortable.
DSG: Tell us about your Unique Speaking Platform and how it developed.
AC: I love speaking! I know some people say public speaking makes them nervous, but being in front of an audience has never been difficult for me. I’ve always enjoyed performing and feel like speaking is an extension of that. I did a lot of small group presentations when I was a Sports Dietitian for a D1 [NCAA Division 1 College] program and evolved from there. I moved into webinar presentations for various companies and national magazines and then eventually to conferences.
I’ve also diversified my message over the years; I started out speaking on sports nutrition and eating disorders in athletes and have moved to pediatrics and plant-based nutrition as my interests evolve.
DSG: How did COVID-19 affect your speaking career?
AC: In 2020, my speaking focus completely changed to podcasts instead of live events and conferences. I’m really loving the podcast landscape and getting to tailor my message to various audiences without a lot of prep work like I would if I was presenting for a webinar or conference. Podcasts are much more conversational and being able to do them without travel has allowed me to speak much more often than I had in the past.
DSG: It sounds like you’ve really found a silver lining. Fabulous. What about the financial side of speaking? How did you make the transition from speaking as part of your job to paid speaking?
AC: I’m thankful to have had great mentors early in my career that allowed me to understand my value and my worth. That’s not to say that I didn’t cut my teeth doing plenty of low-pay and free gigs; there’s a certain freedom that comes from not being paid and continuing to evolve and become better. Once I realized that my message was unique and my experience had value, I became more comfortable in addressing payment. I know money can be tricky, and that’s usually a larger gendered issue. My husband also speaks at national conferences and the conversations he’s able to have around payment are much different than mine. You’ll get more comfortable as you go. As one of my mentors told me early on, if you’re a little uncomfortable with what you’re asking for, that’s a good sign.
DSG: That’s an amazing statement. It fits in with Jessica’s idea that discomfort isn’t the same as incompetence – even excellent speakers need to grow our comfort zones. What about speaking skills? What do you admire in a speaker when you’re in the audience?
AC: Someone who can read the room as they speak, making adjustments as needed. Canned speeches that are too rehearsed are boring and don’t take the unique audience into view.
DSG: That’s really a sign of excellence, isn’t it? The ability to shift in response to the audience or the environment. Have you ever had an unexpected situation while speaking that you had to adjust to?
AC: I’ve had too many technical failures to count! The most memorable was when I was speaking at a popular dietitian conference and my presentation couldn’t load on their computer. Nothing like winging it when the props and media you were relying on were gone! It wasn’t the best speech, but wasn’t the worst either– the more comfortable you are with the material, the easier it is to go unscripted.
DSG: That’s great that you were able to press on without your tech – and it really hits home your point about being able to adapt on the fly. Any other words of wisdom for newer dietitian speakers?
AC: Do things that make you nervous. I’ve done a lot in the past decade and I attribute that to not being afraid to put myself out there. I apply for a lot of speaking opportunities that I don’t get, but I keep going. With the current media landscape, you don’t have to wait to be invited to become a speaker. Start practicing with IGTV, IG live, IG stories, etc. Host a FB live on a topic! Gone are the days where someone else decides that you get to speak on something you’re passionate about. Audiences are everywhere; find yours and speak to them.
DSG: That’s a great message to end on. Thank you!
Interested in hiring Alexandra for your next speaking event? Contact her through her website Delish Knowledge !